The advertising manager sent me a cleaned list for the first one. I created a list for it in Mail Chimp and sent a newsletter about the clock they had entered to win. While watching all the activity on my site with great glee I noticed email warnings. Jeez, people had been reporting my emails as spam! There weren't enough for them to shut me down, but it wasn't exactly pleasant.
All of those people had of course agreed to receive emails from me when they agreed to the contest rules. We know how many read them.
I just received the second scoured list of about 7,500 names. Should I:
1) Send an email to them that clearly state starting in the headline and subheading the magazine name, that it was a contest they entered, and then go beyond my normal unsubscribe at the bottom and instead explain (amongst the pretty photos of my amazing clocks) how I got their names, etc.
2) If so, should I sent it out to 1,000 people at a time, so if it does blow up I can stop it
3) Or should I send an opt in email and go the double opt in route? I'm trying not to feel like "Hey I paid for these email addresses, they are MINE!"
Thanks for any insight,