Yet, I have never tried email marketing before. I mainly used SEO when I worked as affiliate marketer in the past.
This is why I am a total newbie in email marketing and I have some questions about giveaways or gifts. I am planning to make use a free ebook to building the list. The questions are:
1. Should I put the link to the ebook (PDF) directly in the welcome email? Or, should I create landing page for downloading the ebook and put the url of this landing page in the welcome email?
2. How should I protect the landing page / ebook urls so that people will not be able to download the ebook unless they are my subscribers?