Drip Campaigns for Physical Products

I have a drip campaign set up but it is only for digital products, not physical ones. It provides 1 - 2 sales per week but I cannot see why it should not work for physical products.

Here are 10 ways to use drip marketing campaigns when it comes to sending emails.

1. Educational Tool

Offer a seminar or workshop that delivers one lesson each week and is directly related to your brand. Creating content that customers can use outside of purchasing your product helps to build brand loyalty and all-around good feelings. This can be a series of tips, videos, whitepapers or other educational content. Keep the campaign full of valuable content and those readers will never leave you.

2. Thanking Donors

Set up an automatic email "thank you," triggered when a patron makes a donation to your cause. You may not be around to send this email manually, so have one at the ready to engage and thank the donor right away. Then you can follow up with organizational updates, and a scheduled ask on the anniversary of the donation. By mixing marketing automation into the day-to-day of your foundation, you can reach more people and keep the loyal following you have worked so hard to build.

3. Renewal Reminders

Automate contract and subscription renewal processes with messages timed to be sent as the contract period draws to a close. This can also be done for season tickets, domain registrations and credit card fees. These emails are the perfect messages to automate because they hardly ever change in structure. You can also use them to add in a little subtle marketing to show off upgrades or new additions.


4. Daily Tips

No matter the topic, people love tips. Offer 365 daily reminders of whatever is your expertise, and make them useful to the subscriber. Don't pollute the Internet with borning and obvious content. Provide something that people will look forward to each and every day. Make them creative and entertaining because daily tips have a high forward potential. Juts think about what clients ask you all the time and automate the entire process with emails.

5. Support For Your Support Team

Do you have a customer care team in place to help clients? Well by creating a series of timed emails, you are actually supporting your support team. Take a look at your FAQ list and turn that into a sequence of emails that help answer the most common questions with your product. This series of emails could also be a follow up to a question someone asked one of your front line staff. That way, you have another chance to talk to that person and ensure they are happy with your product.

6. How to Use A Product

Create an email orientation experience by offering a series of timed messages that show a new user how to get the most out of your product. This can start out with the basics and expand into more detailed and advanced features. Not everyone will want to move all the way through, so make it a gradual process from start to end. This is also a great place to show off new features and product lines. Once you have someone hooked and checking often, they will be open to checking out anything new.


7. Training and Fitness

Create an online training course to get your subscribers into physical and mental shape. This mostly caters to those in the health club world, but it can also go for yoga teachers, health care professional or anyone looking to provide value to their readers. You can even include links to videos that demonstrate what you are trying to showcase.

8. Event Preparation

Trigger one or several instructional emails providing those heading to your next event with information on how to register, where to buy gear, how to ask questions, or whatever additional information needs to be communicated to coordinate event logistics. This can easily tie into sports teams as well, since a game is an event. Drip email campaigns can remind fans to buy tickets after the latest game or emails that include surveys on their satisfaction of the venue.