Is Email Marketing Alive?

by ActionToCash 16 replies
Hi Warriors,

I've been away from list building for awhile & have a question.

Between the commercial email tab in gmail & the spam folder, do you find email marketing to be a viable marketing method still?

I know the commercial tab has been in effect for a few years but people seem to still be building lists - which indicates it still must be working to some extent. I realize not everyone uses gmail, but would appreciate your feedback.

I still believe email marketing has to have some level of opportunity but it seems progressively more & more difficult to overcome these challenges.

Your thoughts would be appreciated.

Thanks!
#email marketing #alive #email #marketing
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  • Profile picture of the author Jesus Perez
    It's doing fine. Just make sure that...

    1) You keep the "promo talk" down to a minimum in the emails. Try to avoid the words: sale, expiring, ending soon, buy now, etc.

    2) You're engaging with your audience in some way that initiates a reply or conversation via email.

    3) You're hyper-segmenting your audience. Sending out blasts to 12k people is great, but when only 1% click through, it tells Gmail you're not engaging properly. It's much better to get 80% click through on 100 people that showed prior interest.
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  • Profile picture of the author DIABL0
    Email marketing still works and it's hard to beat the ROI.

    It's key to know the domain makeup of your data. From which you can then get seed account for the domains that have the highest percentage of users and use them to test your inbox placement.

    For many marketers, gmail, yahoo, aol, hotmail/outlook and parent domains using the same MX can makeup 80%-90% of their data. So starting with them will make the most sense and be the easiest. Then do your best to acquire any other accounts.

    If your mail is landing in the spam folder, you need to look at the following...

    Back-end setup: spf, dkim, rdns, etc...
    IP/ domain reputation: any domain / IP that is associated with the mailing.
    Content: everything in the message body, subject line, including your template.

    You then need to test everything and isolate the problem and fix it.

    For small domains / GI which it's just not possible to get accounts for, you could set up spamassassin with razor and pyzor add-ons.

    Anyway, that's the best way to stay in the inbox.
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  • Profile picture of the author ActionToCash
    Excellent feedback. I really appreciate your response.
    Have a great weekend as well,

    Randall
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    Happy Marketing!!!

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  • Profile picture of the author Md Jahir
    Banned
    [DELETED]
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  • Profile picture of the author Mahmood99
    Yeah definitely does work but you do have to be different as I have in the past got the same email from 5 different marketers and that made me trust them a lot less.
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  • Profile picture of the author Rhino99
    When your emails are engaging enough you don't need to worry about folders, subject lines or open rates.

    How can you make them engaging enough? With storytelling.

    As Jesus Perez says, dont send them sales pitches but stories.

    Consider writing emails along the following:
    • how its you and the reader against a common enemy
    • whats hot in the news and how it relates to your product
    • create some mystery that gets them clicking through to get the answer, inspiring tales of the triumph of the underdog
    • Tell a quest over multiple emails with a cliffhanger at the end of each one.

    You want to trigger positive emotions when they see your name in their inbox. And stories are the best way to do it.
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  • Profile picture of the author dancraig
    Hey ActionToCash

    Email marketing is very much alive. No other marketing channel offers the same ROI as email marketing but it has to be done right.

    Don't just 'hard teach' in your emails. This tends to just bore your subscribers and they stop responding.There's so much 'free' information on the internet people can get it anywhere. Also don't give away too much free stuff otherwise you will train your list 'not to buy' they will just see you as the guy who gives them free stuff all the time and the moment you try and sell them anything they will react like you just slapped their mother.

    Tell stories in your emails, either about you or someone else. Try and trigger an emotion with your subscribers and definitely polarize your audience.

    For every 10 fans I get there are probably 20 that can't stand me but I'm fine with that, it's the fans I want everyone else can go elsewhere. As long as you are being yourself and not a 'pretend' someone else you will resonate with a particular target audience.

    look up a guy called Ben Settle. He teaches a concept called 'infotainment', (combining information and entertainment) this strategy definitely make you stand out from other marketers who just ram promos down everyone's throats every day.

    It is important to always be building a mailing list but you should also be building an audience across all other networks.

    Youtube subscribers, Facebook and Twitter followers etc etc

    The money isn't just in the list, the money is in your audience.
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  • Profile picture of the author Legi TK
    please don't listen to these people, they have no websites, no stats, nobody knows who they are, they're nobody's. Do you think successful people have time to hang out on forums? Of course not, they just want you to have to go through what they did. Probably hater-types. If what they said was true they would say "I use blank and here are the results" but they dont clearly, just vague answers. This all sounds like horrible advice, an email marketer is what it is. It's spam, dont try cleaning up your sub list or anything, spam is spam, the more the better, if you're planning on being a spammer. Think about it, do you open YOUR spam folder? so why would they?

    If you want any type of half way respect from real winners, don't be a spammer. and if you are, go all out, get every email you can. Way better advice than these "gurus" who seem to have all the time in the world, yeah right.
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    • Profile picture of the author Mahmood99
      Originally Posted by Legi TK View Post

      please don't listen to these people, they have no websites, no stats, nobody knows who they are, they're nobody's. Do you think successful people have time to hang out on forums? Of course not, they just want you to have to go through what they did. Probably hater-types. If what they said was true they would say "I use blank and here are the results" but they dont clearly, just vague answers. This all sounds like horrible advice, an email marketer is what it is. It's spam, dont try cleaning up your sub list or anything, spam is spam, the more the better, if you're planning on being a spammer. Think about it, do you open YOUR spam folder? so why would they?

      If you want any type of half way respect from real winners, don't be a spammer. and if you are, go all out, get every email you can. Way better advice than these "gurus" who seem to have all the time in the world, yeah right.
      There are actually a lot of successful people on this forum.
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    • Profile picture of the author chyanitseospecialist
      Originally Posted by Legi TK View Post

      please don't listen to these people, they have no websites, no stats, nobody knows who they are, they're nobody's. Do you think successful people have time to hang out on forums? Of course not, they just want you to have to go through what they did. Probably hater-types. If what they said was true they would say "I use blank and here are the results" but they dont clearly, just vague answers. This all sounds like horrible advice, an email marketer is what it is. It's spam, dont try cleaning up your sub list or anything, spam is spam, the more the better, if you're planning on being a spammer. Think about it, do you open YOUR spam folder? so why would they?

      If you want any type of half way respect from real winners, don't be a spammer. and if you are, go all out, get every email you can. Way better advice than these "gurus" who seem to have all the time in the world, yeah right.
      Some people are seriously stupid and you are one of them for sure .

      Do you even know what you wrote ?
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  • Profile picture of the author jnana
    Your question seems interesting to me!
    Yes, Email Marketing has no death and this is a rejuvenating platform compared to other communication modes!
    I'd been trying to create Gmail Ads that would be placed in Promotion's tab of Gmail, yet I used to get a good amount of ad Clicks, forwards and saves; having said that I could drive an inference that people do hit the 'Promotions' tab unless there's something really interesting to drive their attention.
    The span of their attention is ample and that's where the magic lies for us Marketers to demonstrate
    If you want to learn many more crucial things about Email Marketing, you can read it through blogs of easysendy pro
    Great luck to you
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  • Profile picture of the author anand363
    Email marketing is very much alive. I can say this without any doubt. But it is true that scope has been reduced. You can concentrate on the overall topic of re-targeting, in which email marketing is also included.
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  • Profile picture of the author Connann
    yes, EMAIL MARKETING IS OUR ONLY ASSET AND STILL BE!

    WHY?

    instead of posting an Infographic, which u can easily google it, which clearly show that email marketing is still used everywhere...

    ...think of this:

    Facebook CAN BAN YOU. Yes, also your pretty fan pages

    Google can BAN YOU: and bye bye to adwords...

    etc.

    BUT once you have an Email List, it's YOURS and you can have a REAL RELATIONSHIP with your users, and market them also.

    Ok, it's HARDER nowadays....BUT when the game becomes harder, there will be more money for the people who catch everything!

    Not a huge quantity of little players, but an elite of people who make the user read their mails!
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    • Profile picture of the author agmccall
      Originally Posted by Connann View Post

      Facebook CAN BAN YOU. Yes, also your pretty fan pages

      Google can BAN YOU: and bye bye to adwords...

      !
      Only if you violate their TOS

      al
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  • Profile picture of the author mailmelanie
    Here's the super secret. It all boils down to IP/Domain reputation. IP reputation is by far the most important, secondly domain reputation. Gmail gives this away with it's Gmail Postmaster tools. You can see what's going on with your IP. You need a good IP and Domain reputation to hit the inbox.

    However, that's the first part of it. Secondly, you need to send emails as a real name, NOT a service name. For instance. If you are mailing about 1800 flowers, don't make your name 1800 Flowers. Be a real person.

    That's the secret to Gmail. You will NOT hit the promotions tab if you do those two things.
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  • Profile picture of the author ChesterDan
    Yes, it's defo alive. I've heard the return on investment with email is still 40 to 1.
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