I've been away from list building for awhile & have a question.
Between the commercial email tab in gmail & the spam folder, do you find email marketing to be a viable marketing method still?
I know the commercial tab has been in effect for a few years but people seem to still be building lists - which indicates it still must be working to some extent. I realize not everyone uses gmail, but would appreciate your feedback.
I still believe email marketing has to have some level of opportunity but it seems progressively more & more difficult to overcome these challenges.
Your thoughts would be appreciated.