I Just Started Building My Email List

by 8 replies
Hello Guys,
I wanted to ask You a Question

I Just Started Building My Email List and have two problems :

A) My Conversion rate is not very good 300$ spent on ads PPC, as a result 300 subscribers .

B) The Open rate is very small Too when i send newsletters only about 5%.

so can you Please help me find free traffic sources or give me any ideas to promote.

Thank You.
#email marketing #building #email #list #started
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  • Profile picture of the author William Foster
    Forum Posting is a pretty good free traffic method.
  • Profile picture of the author Bizopboost
    Thank you William Foster
    I ll manage to start that ASAP
    Earn 100% and 60 % Commission OTO = Strait to the Point
    Email marketing Tutorial Great Video
  • Profile picture of the author demon1000
    Creating videos on youtube does a good job also, and its free
  • Profile picture of the author Masud1
  • Profile picture of the author farhadankhi
  • Profile picture of the author rritz
    The questions I have before I go into this are: what kind of traffic source are you using, have you done research on that traffic source? Ar other people having good results from it? Or is it doubtful? What niche are you in, what do you want to achieve with your email list? How are you planning to monetize it? Is what you try to do proven to work with that particular traffic source?

    Say, if you are using bing ads and CPA then I'd say you can take it for granted that it COUlD work, as it is working for many others.
    If you are using say fiverr traffic or safelists then it is at very doubtful, as most people cannot make this kind of traffic work at all.

    That's the first thing to look into. But now I'll take it that you have already done so and the traffic source is one that could work, is reputed to be relevant to your "offer" whatever it is and has worked for others. What to do before you go on to the next traffic source?

    You don't give a lot of info here, but I'll just do the math on your numbers:

    spent $300 on traffic, got 300 leads, that's $1 per lead - not too bad in many a context

    You get 5% open rate, that's 15 people who opened your email (s)

    You would need:
    ALL 15 of them buy something that makes you more than $20 in profit or commission
    ONE out of 15 buy something that makes you more than $300 in profit or commission
    and everything inbetween. In fact you need to make more that $1 per lead on average

    Now do your own math with the rest of the numbers that you didn't disclose:
    - Your CTR: How many of the 15 openers clicked on a link or links?
    - Your conversion rate: How many of these clicks made you money?
    - Your customer value: How much profit does a conversion make you?
    - Your customer lifetime value: Are you promoting one time sales or something with recurring payment?
    --> Determine if you have a winning funnel or not:
    Look at your ROI rather than looking at cost per lead and open rates. I'd happily pay $10 or more for a lead if my average lifetime customer value was something like $50 to $100.

    *** BTW I believe that 300 leads is not a high enough number to determine anything at all. It's not statistically relevant.
    And take into account that there may be times of the day / week / month / year when you get better quality leads from the same traffic source than at other times. Also take into account that (if you are targeting more than one country) you may get better quality leads from one country than from another country.
    Say your ad ran for 2 hours and you created 300 leads you could just have happened to get a time of the day when bored teens from Nigeria (no insult intended to any Nigerians) are clicking totally irrelevant ads like yours and opting in for fun ... (fantasy numbers and blatant assumptions to explain my point)
    Now if you decided that this traffic source was crap from these 300 leads alone you may be totally wrong, because if you had targeted some country other than Nigeria or of your ads had been spread out over several days or weeks your results may look totally different. ***

    If you do not have a winning funnel, try to identify your weak spots.
    Are your leads targeted? - What do they expect to get when they see your optin page?
    Are your leads buyers? - What were they looking for when they clicked your ad?
    Is your email copy compelling? - Do you give enough reasons to open / click / buy? Do you heavily outline the benefits that people will get from your products?
    Is your market saturated? - Are you trying to sell an old product that every single lead on your list has already seen a million times?
    etc. List goes on
    You then can proceed to test and try to improve on weak spots.

    These things are in YOUR control:
    Test subject lines for higher open rates
    Test email copy for higher click through
    Test offers for higher sales numbers and / or higher sales commissions

    Split test your landing page for higher conversions, but keep in mind that higher conversion rates my also result in less targeted leads. Meaning, if your landing page is so over optimized that it appeals to a ton of people that are NOT REALLY interested in your offers, your optin rate will go up and therefore your cost per lead will go down. BUT this will not be helpful at all later when you try to get better ROI from these leads.

    So rather than just going for higher optin rates you should go for an approach of targeting: Write your ads so that they are very relevant to your offer. Same with landing page, make it 100% relevant to your offer.

    The traffic you get is not really in your control. By choosing the right traffic source and targeting your ads you can gain a little control, but that's as far as you get.

    I would rather work on the things inside your control and try to make the traffic work for you instead of hopping around trying to find an "ideal" or "free" traffic source.
  • Profile picture of the author Bizopboost
    Thank you very much rritz, i am happy that i learned more about statistiques and that my result was not too bad , actually i already made 50 dollars in commissions and i m still promoting..
    so thank you very much all.
    Earn 100% and 60 % Commission OTO = Strait to the Point
    Email marketing Tutorial Great Video
  • Profile picture of the author Mabu Map
    I'm also got 5% people open my emails as well. Not yet know why is that.
  • Profile picture of the author mdallen
    Sometimes the open rate is about the quality of the traffic. If it was not real people signing up they obviously will not open. Another way to increase your open rate is to have interesting subject lines. If you have something shocking or mysterious people will likely open. Also if you can get to know the people on your list, they will open. I follow "gurus" and mentors and I open all of them because I know and like them. I either read to buy or read to learn how to write better emails...

    Mike Allen - How to earn $100/Day with Free Traffic Methods http://traffic-tutor.com

    • Profile picture of the author demon1000
      More and more people use a second email adress to get the freebies and only open that account a few times a year.

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