Spam Filter Issue

by CourtneyJ 5 replies
Hi All,

This is my first time posting! Appreciate your input .

As of the last couple months our emails have been going into spam folders, when we used to see above average open and click rates. Has anyone else had this problem? What did you do to resolve? We use MailChimp.

Our domain is authenticated, we follow all CANSPAM & CASL guidelines, and have new/engaging content every 2 weeks. Appreciate your thoughts!
#email marketing #filter #issue #spam
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  • Profile picture of the author ProducerK
    This could be a variety of things:

    Spam trigger words.
    Sending domain or reputation is going down.
    Complaint ratio too high.
    Too many hard bounces
    Engagement is low
    If your emails have a marketing nature, MailChimp is definately not going to be your best solution
    Do you have a dedicated IP? If not, the range you are on might be suffering from other users abusing it.
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  • Profile picture of the author DIABL0
    If your mail is going to the spam folders, you need to look at the following...

    Back-end setup: spf, dkim, rdns, etc...
    IP / domain reputation: any domain / IP that is associated with the mailing. Also test username.
    Content: everything in the message body / mailing address, subject line, plus your template.

    You need to test everything step-by-step and isolate the problem and fix it.

    You ideally want to know the domain makeup of your list(s) and create seed accounts for the domains with the highest percentage of users. Then use the seeds to test your inbox placement before sending your message.

    For many, AOL, Hotmail/Outlook, Gmail, Yahoo and parent domains using the same mx, can makeup as much as 85-90% of their list. So at the very least, you should start with them and any other seed accounts you can set up or acquire.

    For small domains / GI, which it's just not possible to get accounts for, you could set up spamassassin with razor and pyzor add-ons and use it to test with. These domains combined will typically makeup 10% or less of your list.
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  • Profile picture of the author mailmelanie
    Send yourself a test email and then look for the sending IP address. Run that IP address through MXToolbox's blacklist checker as well as SenderBase and SenderScore. If it's on a blacklist or has a low SenderScore, contact MailChimp's support and ask them to move you to another IP.

    However, there is a chance that you might have gotten your domain on some internal blacklists.

    Which TLDs are you hitting the spam folder with?
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  • Profile picture of the author CourtneyJ
    Hey All,

    Ran some tests and it appears the alt tags were missing. Added those in and the problem seems to be solved. Thanks for all of your help!
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