Can someone teach me how to email through SMTP?

by 4 replies
I have a list of about 50,000 and I'm adding about 1500/day. I'm wanting to start emailing with SMTP but don't know how. Can anyone point me to some good resources to learn SMTP...or to an email coach I can hire to teach me SMTP? Thanks!
#email marketing #email #smtp #teach
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  • Profile picture of the author DIABL0
    Are you currently mailing the data?
    If not, have you ever mailed it?
    How are you getting the data?
    B2C or B2B?
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    • Profile picture of the author Kw9375
      Yes, I'm mailing 25k right now, but it's through an ESP - E-Goi. In the process of learning good emailing practices, I've been banned by Aweber, GetResponse, and others.
      I'm running PPC ads on Google and Bing, capturing the emails, and crosspromoting offers in the same niche through email.
      So I guess it's Business to Consumer...
      Thanks.
  • Profile picture of the author mailmelanie
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  • Profile picture of the author Yvon Boulianne
  • Profile picture of the author dburk
    Hi Kw9375,

    I recommend that you stick with an ESP and learn best practices for sending bulk email.

    While it might be tempting to just send it through your own SMTP server it will likely end up being more expensive than using an ESP in most cases.

    Sending email in bulk requires a lot of intensive server management and a network of servers to keep things running smoothly. ESPs do this at a scale that makes it more affordable, going it alone will likely cost you a lot more money and turn out to be a lot less reliable.

    Personal and business class ISPs along website hosting do not permit bulk email (spamming), it is against their terms of service. You are likely to get kicked off of your hosting and/or lose your ISP service, and then there is the blacklist management issues that you are going to have to deal with on a constant basis.

    It's a whole lot easier to learn and stick to best practices while using an ESP, It is also more affordable unless you have the resources to run your own email service and the volume to make it work at large scale.

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