How to effectively transition to a new autoresponder while improving email deliverability...
Hello all and thank you for your help,
Long story short, I'm pretty new to marketing, but I'm taking on some new roles as the company I work for goes through a transition.
As I understand it, the company's primary source of leads for the last 2-3 years has been from paid email lists. We have about 20,000 prospects in our database, of which about 75% are from paid lists.
Recently, the autoresponder we were using (Sharpspring) changed it's policy, making it so any email list that contains a certain percentage of its members from a paid list would not be deliverable.
My question is, how do we get through this in the short term?
Long term, I believe the solution would be to turn more toward social media marketing, which my company has been resistant to because of our target demographic, seeing as we are a wealth management firm. That being said, we have recently launched an app that an be used for investing, which obviously changes our target demographic. Also, I think it would be important to transition to an opt-in campaign for the sake of our email deliverability.
Short term, I have explored a few different option. My employer is pretty dead-set on using Clickfunnels for an autoresponder. Personally, I don't think that is our best option. I think he is interested in the other features as well, but it just doesn't have the comprehensiveness we need in an email designer and an autoresponder as a whole. I've looked into Mailchimp, which seems like a good solution, but we run into the same issues with email deliverability. The one thing I do appreciate about click Clickfunnels is that it seems that it will not block emails from a paid list, although it does require using a third-party software for its SMTP integration (which I still don't honestly fully understand). Another option is to send the emails straight from Outlook, but I would be concerned sending an email to our 20,000 people without any sort of tracking of deliverability or engagement would be irresponsible.
Please let me know what your thoughts or suggestions are. I would appreciate it.
Long story short, I'm pretty new to marketing, but I'm taking on some new roles as the company I work for goes through a transition.
As I understand it, the company's primary source of leads for the last 2-3 years has been from paid email lists. We have about 20,000 prospects in our database, of which about 75% are from paid lists.
Recently, the autoresponder we were using (Sharpspring) changed it's policy, making it so any email list that contains a certain percentage of its members from a paid list would not be deliverable.
My question is, how do we get through this in the short term?
Long term, I believe the solution would be to turn more toward social media marketing, which my company has been resistant to because of our target demographic, seeing as we are a wealth management firm. That being said, we have recently launched an app that an be used for investing, which obviously changes our target demographic. Also, I think it would be important to transition to an opt-in campaign for the sake of our email deliverability.
Short term, I have explored a few different option. My employer is pretty dead-set on using Clickfunnels for an autoresponder. Personally, I don't think that is our best option. I think he is interested in the other features as well, but it just doesn't have the comprehensiveness we need in an email designer and an autoresponder as a whole. I've looked into Mailchimp, which seems like a good solution, but we run into the same issues with email deliverability. The one thing I do appreciate about click Clickfunnels is that it seems that it will not block emails from a paid list, although it does require using a third-party software for its SMTP integration (which I still don't honestly fully understand). Another option is to send the emails straight from Outlook, but I would be concerned sending an email to our 20,000 people without any sort of tracking of deliverability or engagement would be irresponsible.
Please let me know what your thoughts or suggestions are. I would appreciate it.
20+ Years Exp . . . . . .
20+ Years Exp . . . . . .
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