by JoJow
7 replies
So, what is a good and a bad click through rate for email marketing?
#bad or good #click #good or bad #rate
  • Profile picture of the author depotgang
    Signature

    Learn how to start your own Solo Ad Business without an autoresponder or build a list. It's Fast Fun and Profitable. https://soloadmasterclass.com/

    {{ DiscussionBoard.errors[11147508].message }}
  • {{ DiscussionBoard.errors[11147553].message }}
  • Profile picture of the author Evelyninusa
    You want 10-15% open rate on average. If you get over 15%, that's great. Over 20%, throw yourself a party. On the other hand, 5-10% is marginal. So spend some time improving your subject lines. Less than 5% is really low engagement, and is not good at all.

    The same numbers apply to click through rates as well.
    Signature

    Do You Know the 5 Key Reasons People Fail to Make Money Online? http://epuerto.clkpfct.com/go/OPTF

    {{ DiscussionBoard.errors[11148638].message }}
  • Profile picture of the author spartan14
    Well i think more than 15% its excelent
    {{ DiscussionBoard.errors[11149185].message }}
  • Profile picture of the author JohnVianny
    Email Open Rates on IM niche average: 11%-16%

    Email Click through Rate on IM niche: 2% - 5%

    Yes, it depends also more on the niche. You cannot have the same with people looking for job in a job niche and IMers or Make Money Online niche.
    {{ DiscussionBoard.errors[11149474].message }}
  • Profile picture of the author domainiac
    Originally Posted by JoJow View Post

    So, what is a good and a bad click through rate for email marketing?
    You got a lot of answers for open rates but you asked about CTR. 2-4% overall ctr is pretty good but as with everything depends on multiple variables.
    How was your list built
    How often do you send
    What type of emails are you sending (links to products, links to interesting xxxxx, etc.)

    It also depends on what your offer is.... What your end goal is... what your conversion rates are.... etc.

    If your goal is to make some money and you are sending out a product with a 1:20 conversion that pays $40 you won't need as high as CTR as you would on a product that converts at 1:30 with a $30 payout.

    Too many people just send emails and think about how much money they got or the reverse just focus on their stats. None of it means anything unless you have decided what your goals for your list is and what you are actually wanting to achieve with it long term.
    {{ DiscussionBoard.errors[11154841].message }}
  • Profile picture of the author Soujanya Kurelly
    Increase your email Open Rates by 30% with email test.
    Email Spam Testing is extremely critical to ensure that your emails do not land in your recipient's spam box. Use Retainly's email checker for free and for as many times as you need.
    Here is the link https://goo.gl/vaVLh7
    {{ DiscussionBoard.errors[11161266].message }}

Trending Topics