Blood squirting lizards & email marketing

The Texas Horned Lizard has a strange
(and pretty disgusting) defense mechanism.

Let's say you're a big ol' bird looking for an
easy snack.

You're flying around and spot this juicy lump
of a lizard sitting on a rock below.

You swoop in for a closer look...

...Mmm... He looks pretty tasty.

So you swoop in close ready to grab him up
in your claws.

But as soon as you get close - WHAM!

Your face and eyes are covered in a disgusting
tasting goo - blood...

Apparently this guy can shoot this stuff up to 5
feet and is insanely accurate.

I mention this because a LOT of the emails I've
been getting lately are squarely off the mark.

When someone signs up to your email list, it's for
a very specific reason.

Maybe they wanted their acne cured - or they
wanted to make more money - or they have dog
behavior issues.

And one thing I keep seeing from Warriors who
I've signed up with is their complete lack of
accuracy with their marketing.

You need to know exactly who you're talking to -
and talk to ONLY them.

If you're shooting your words all over the place
with no real target, you're not going to hit
anyone square in the eye.

Sure, you may get a couple sales - but if
you really want to rake it in with your lists,
make sure you know exactly who your ideal
customer is and write ONLY to them.

This one trick helped me take my email
profits through the roof.

So be like the Texas Horned Lizard.

Shoot with deadly accuracy and you'll
reap the rewards day in and day out.