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using same from address with multiple esp's

by b16b18
2 replies
Can using the same from address and content with multiple esp's affect deliverability? I want to start breaking up my list between 2 esp's to compare performance. I'd be using shared ips on both. Is it okay to use the same from address and content or would isp's pick it up that similar content is being sent from multiple sources?
#address #esp #multiple
  • Profile picture of the author D3t0x
    thats a tough one i've actually wondered that before myself. I'd love if someone else could shine some light..

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  • Profile picture of the author pshleetz
    How big is the list?
    If you don't get too much complaints and have good deliverability it shouldn't be a problem as long as the two ESP are solid.

    You'd need to host the domain MX somewhere else though, like google apps or zoho, then setup two different accounts for the bounces/return path for each of the ESP.
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