how long should email campaign emails be

Hi,

There is no set formula, but when it comes to email copy I've always gotten a better response from messages that were short and to the point. Basically, the job of any email you send is to get your readers to click a link.

This could be a link to a product your selling, a valuable piece of free content etc. Whatever it is, you can give them the full details on the destination page once they've clicked.

People get so many email these days that if your message is too long it typically won't get read. Focus on creating a compelling subject line, and a short compelling message that ends with a call to action where you ask for the click.

Good Luck!

Dan

Short emails tend to work better but when it comes to relationship building, longer ones are much more effective. There's no golden formula and it really depends on your personality, goals, the type of audience etc. I would mix it up a little bit simply not to get your subscribers too used to one format...
Good luck
Art

I like a short one.

It is based on the format as well.

It makes it more readable for the readers.

I suggest you should try to subscribe to people's lists (at least 10). See their emails to you.

See which one you really want to read - the length and things.

Or, check Ezine Articles, see the one you like to read.

See the format.

I think the simple the better.

Check this, I hope this one is useful.

Hi there OfficerIM,

There is certainly no set formula to how long an email should be, but what I would say is that you should be asking 'how long would my emails engage the reader?' because that is the real question!

Let's face it... as soon as we get bored of an email we delete it right?

Focus on making your emails short and snappy, and very importantly about THE VIEWER and not you to make them more effective.

Always add plenty of value in terms of freebies, and put your links several times down the page with text in-between for maximum effect.

Hope this helps!

Christian

There is no perfect answer. I have written long ass emails that have had excellent conversions as well as short and sweet ones.

What is more important is keeping them engaged in what you are writing about. If you can get good at story telling in email, you can write as much as you want and get excellent responses.

All the best.

All written above sounds reasonable. But I guess the questions was a bit broader. How many emails should you email campaign include. It actually depends on the aim of your campaign. If you wish to launch your product than you have to think of a pre-launch sequence and after-launch follow-up.

Pre-launch may depend on your approach. You may probably want to apply anticipation factor so you may tease users with a couple of tempting emails inviting beta-testers, early-bird subscribers, announcing limited number of copies or smth like that. But not overdo. 2-3 email will be enough I think. Then you announce the launch day several days before and a reminder 24 hours before the launch. Launch day email and a end-soon email. If you have a limited-time offer you may either thank everybody who took part or give the second chance for others. Now you come to a follow up sequence which can be a series of emails with F.A.Q. regarding your product or some related content. Here you may think of keeping your list warm and responsive. A weekly email may be enough. However if you have a good content or a piece of information you may send it more frequently.

Actually when planning the email campaign you should think of a time period it is planned for and a bulk of information you wish to share. I guess the main point here is to make it on a regular basis. Make them got used to emails from you.

The answer depends on two main things ...

1. Your subscribers' expectations (it's easy to fulfil those if you set them appropriately in the first place, and if you don't, email marketing will be of limited value to you anyway. This post explains more: http://www.warriorforum.com/main-int...ml#post6123982 );

2. The traffic demographics (people who were originally attracted to your site by a long article probably want longer emails than people attracted there via a search-engine, who will typically have far more limited attention-spans, on average).

For me, longer emails convert much better than shorter ones, and my subscribers prefer them. Your mileage may vary (because your traffic demographics and subscribers' expectations may vary).

This is the place to ask Email Marketing questions: Email Marketing

Hi,

This is something that you can only really learn from your own experiences.

Sometimes I use LONG emails that share my past experiences and sometimes
my thoughts on certain things outside of my niche.

You can always set up a SHORT campaign of pre written emails that automatically
go out to your subscribers.

The ones that connect with those emails and go onto to buy your products and
services can then be added to a buyers list.

The ones that don't buy can then be moved onto a list that hasn't responded
to that particular offer or service and can go on to receive daily broadcast
emails that offer a wise range of other services that may suit their current needs.

It's all about getting out there and getting your feet wet first then learn from what
your data is telling you and move forward by using those results to your advantage.

Thank you everyone for your help. Words cant express how much i appreciate your help.

Hi, I think it should be short, concise and to the point and also with more praphics than words.
I noticed that not over emphasizing also helps.

I tend to keep what I have to say between 200-300 words.

Works very well for me...

But do what works for you.

It really depends on the industry but you need to TEST these things.

Long / Short / Lots of Images / Text only.

You can test open rates, how many views, clicks, etc. and get a grasp on what works best pretty easily with most e-mail marketing tools.

OfficerIM, are you asking how long the actual email should be or how long the follow up campaign should be?

If you are talking about how long the email should be, that's something you are going to have to test. Unfortunately there is no "set in stone" answer for this one and a lot of it has to do with what niche you are in.

For example, I am in both the internet marketing niche and the weight loss niche. For the internet marketing niche I tend to get better results when the emails are shorter, for the weight loss niche I tend to get better results with longer emails.

Been doing the email/autoresponder copywriting thing for a long time now and this is what I've found...

If you're looking to build a relationship and gain the know/like/trust factor, then longer emails worked best for me. Not 1000 words or anything--more like around the 600-650 range, with 700 being the max. That gives you time to draw them in with a good story, transition into a want/need/desire/problem, and set up your product or service as the answer, with links in very specific places.

If you already have that relationship for the most part, then shorter emails can do the trick. Think 300-500 words. Since the know/like/trust factor is already there, you're simply giving some great content and/or a terrific offer to your reader.

One thing that I've found to raise click throughs: Offer your first link high up above the fold. Sort of a "Don't have time to read the whole thing? Cut to the chase here" type of placement. Then move into your regular email copy. In working with some of the biggest names in the golf training industry, we've found this to be a great way to get more people to our landers and sales pages.

Hope that helps--good luck!

An email in your responder series should be long enough to convey the message you want, and short enough to not lose the attention of your reader. The better your writing skills, the longer you can hold your readers attention.

You could send out an email with 3 short tips, each a sentence or two long. You could also send an email with 3 tips written in extreme detail. Or, you could write the short email described first, and then go into detail about each in the next 3 emails.

Be creative. Be helpful. Don't spam.