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auto vs broadcasts

by Jonwebb
5 replies
I was reading this thread: http://www.warriorforum.com/main-int...roadcasts.html

and I was surprised at how many people where saying auto responders where more used than broadcasts.

if I may interject my .02 usd...

I am a huge fan of broadcasts. Granted there are many uses for auto responders, however the way I've set my business up my emails are are like a radio talk show or a late night talk show.

because of that format or approach I can talk about recent movies, the latest episode of a good show, current events in the news etc etc. All you have to do then Is tie it back to your niche.

lastly I can use said broadcast emails as content on my website as 'repeats' or 'reruns'.

- jon
#auto #broadcasts
  • Profile picture of the author edusegzy1
    At the end of the day, it is whatever works for your business. If broadcast bring in the money go for it. If auto works for your type of niche go for it. Of course the way to know this like every other thing in internet marketing is test test test.
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  • Profile picture of the author Josh Mayers
    Hey Jon,

    Personally, I like to use broadcasts for my lists. I have nothing against autoresponses. In fact, that would be a great way to make a business fully automated,

    Broadcasts allow me to share NEW and current information with my list rather than just sending out the same emails to everyone who opts in. However, if you have an autoresponse sequence that converts very high for your business, I would say that if it's not broken, don't fix it!

    In the end, it is whatever works best for you and how you want to do your email marketing to keep your list engaged.

    Hope this is helpful!

    -Josh
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Jonwebb View Post

    I am a huge fan of broadcasts.
    We "have it covered", between us: I'm exactly the opposite, after so much testing in so many niches.

    I usually avoid broadcasts whenever possible, for a big variety of reasons.

    The first and most important reason, for me, is ...

    (i) Subscribers in many niches have told me in the past that they don't like "obvious broadcasts" because (a) they interrupt continuity, and (b) they make the sender look more like a marketer and less like a trusted provider of valuable information

    But I have a few other reasons, too ...

    (ii) It's very rare that I want everyone on a list to get the same information at the same time, regardless of how long they've been there and where they are in the series;

    (iii) It interferes with "subscriber expectation". It's really important, when opting people in, to set their expectations, and tell them exactly what they're going to receive and when. This dramatically increases open-rates and click-through rates. Sending "broadcasts" makes that very difficult;

    (iv) To me, it feels like "being in a hurry" and "aiming for quick sales" - exactly the things I like to avoid, because I earn far more in the long run by avoiding that, and by having subscribers who trust and respect the fact that I avoid that.

    For me, the key concept is: interrupting continuity with an obvious promotion of something is really a much bigger deal than many people realise.

    It makes you look desperate to sell, and to many subscribers, understandably, that comes across very negatively and ruins your credibility and their trust.

    In my opinion, the people who imagine that isn't a big deal are typically those to whom open-rates of about 25% are acceptable (), perhaps partly because they have little awareness of customer perception of - for example - passing off a commissionable product-launch as "news". (In other words, not being aware of your customers' perspective very much at all!).

    People can easily tell this from whether the continuity of the process has been interrupted, i.e. whether it matches what you told them at the end of the previous message to be "watching out for in the next message, in 5 days' time", or whatever. This is a fundamental part of expectation-setting and continuity-maintenance.

    http://www.warriorforum.com/main-int...ml#post6123982

    .
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    • Profile picture of the author knishida
      Originally Posted by Alexa Smith View Post

      We "have it covered", between us: I'm exactly the opposite, after so much testing in so many niches.

      I usually avoid broadcasts whenever possible, for a big variety of reasons.

      The first and most important reason, for me, is ...

      (i) Subscribers in many niches have told me in the past that they don't like "obvious broadcasts" because (a) they interrupt continuity, and (b) they make the sender look more like a marketer and less like a trusted provider of valuable information

      But I have a few other reasons, too ...

      (ii) It's very rare that I want everyone on a list to get the same information at the same time, regardless of how long they've been there and where they are in the series;

      .
      Great points, as usual, Alexa!

      An artful autoresponder sequence is all about continuity and telling the story...guiding the subscriber along, building anticipation, setting expectations, etc. Unfortunately, most marketers don't take the time to actually sit down and plan out an effective sequence.

      It seems to me that there are people who are great at planning and those who aren't so much. The latter often find it easier (and perhaps therefore more effective for them) to write email broadcasts in the present moment, click send, and move on with the rest of their day.

      Personally, I think broadcasts can be used effectively to build the relationship with subscribers by sending personal messages related to something happening in real time. I have gotten HUGE responses back from personal emails like that which aren't selling anything. This builds up credibility and usually boosts open rates in the long run because people feel they know me on a personal level.

      Of course, as edusegzy1 says, what ultimately works best is whatever works for you. And you won't know that unless you test.
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    • Profile picture of the author Jonwebb
      to keep the tv metaphor running your style is more related to say a crime drama with long form story arcs.

      while i am more of a sitcom. Mostly episodic with a loose themes that tie in to what my messages are.

      cheers

      - Jon

      Originally Posted by Alexa Smith View Post

      We "have it covered", between us: I'm exactly the opposite, after so much testing in so many niches.

      I usually avoid broadcasts whenever possible, for a big variety of reasons.

      The first and most important reason, for me, is ...

      (i) Subscribers in many niches have told me in the past that they don't like "obvious broadcasts" because (a) they interrupt continuity, and (b) they make the sender look more like a marketer and less like a trusted provider of valuable information

      But I have a few other reasons, too ...

      (ii) It's very rare that I want everyone on a list to get the same information at the same time, regardless of how long they've been there and where they are in the series;

      (iii) It interferes with "subscriber expectation". It's really important, when opting people in, to set their expectations, and tell them exactly what they're going to receive and when. This dramatically increases open-rates and click-through rates. Sending "broadcasts" makes that very difficult;

      (iv) To me, it feels like "being in a hurry" and "aiming for quick sales" - exactly the things I like to avoid, because I earn far more in the long run by avoiding that, and by having subscribers who trust and respect the fact that I avoid that.

      For me, the key concept is: interrupting continuity with an obvious promotion of something is really a much bigger deal than many people realise.

      It makes you look desperate to sell, and to many subscribers, understandably, that comes across very negatively and ruins your credibility and their trust.

      In my opinion, the people who imagine that isn't a big deal are typically those to whom open-rates of about 25% are acceptable (), perhaps partly because they have little awareness of customer perception of - for example - passing off a commissionable product-launch as "news". (In other words, not being aware of your customers' perspective very much at all!).

      People can easily tell this from whether the continuity of the process has been interrupted, i.e. whether it matches what you told them at the end of the previous message to be "watching out for in the next message, in 5 days' time", or whatever. This is a fundamental part of expectation-setting and continuity-maintenance.

      http://www.warriorforum.com/main-int...ml#post6123982

      .
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