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Warriors Please help - Need Your Advise

by Mauricio Lopez
7 replies
Good Morning fellow Warriors...

I'm having a battle with my mind as to what to do next once I have a prospect on my list of subscribers. Obviously If given them a valuable gift but whats next?

Do I immediately try to sell, sell, sell or do I try and build a relationship by giving away more useful content. Like a free newsletter.

Is there a formula IMers follow for Building a relationship VS. selling something?

(E.g. 3 content rich emails and 1 sales email...)

Your advise would be greatly appreciated... I thank you all in advance for your help and recommendations.

Thank you,
-Moe
#advise #warriors
  • Profile picture of the author wordpressmania
    Well, What I do is....

    I always send a free stuff and at the bottom of the download page I add some advertisement.

    Hope this helps
    Sabbir
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Mauricio Lopez View Post

    I'm having a battle with my mind as to what to do next once I have a prospect on my list of subscribers. Obviously If given them a valuable gift but whats next?

    Do I immediately try to sell, sell, sell or do I try and build a relationship by giving away more useful content. Like a free newsletter.

    Is there a formula IMers follow for Building a relationship VS. selling something?

    (E.g. 3 content rich emails and 1 sales email...)
    There's no objective, right answer to this, apart from "testing", really. (Not very helpful?!).

    It depends on lots of things like your subscribers' expectations (and how you've set those, on your site, in the first email, and in the "free report" or whatever) and your continuity-process (and how you've started that off), and the traffic demographics (that's a big variable), and maybe even the niche as well (if you're in the "house foreclosure avoidance" niche, you'd better sell immediately otherwise they'll buy something else from someone else!), and so on.

    Personally, I normally send email on days 1, 3, 6, 10 and 15 and thereafter at 5-day intervals, with a promotion occupying the second half of every third email. But that's just what works for me, with my kind of traffic and subscribers - it doesn't have to be right for you.

    Here are a couple of posts/threads which might help you, though ...

    http://www.warriorforum.com/main-int...ml#post6123982

    http://www.warriorforum.com/main-int...ml#post5300985

    Originally Posted by wordpressmania View Post

    I always send a free stuff and at the bottom of the download page I add some advertisement.
    I avoid doing that, myself.

    The last thing I want to do, the day someone opts in, is hit them with a promotion. That would decimate the open-rates for the emails I send out and cost me a lot of money. (I know this, about my business, from having tested it, and not only once. It's not just a "guess".)

    I might make one or two fast sales from it, but that wouldn't really gain me anything because those are all sales to people who will buy a week later anyway. What it can cost me, though, is a high proportion of the sales I make one or two weeks later, having built up a lot of credibility and trust in-between, which I'd lose if I had an advertising promotion on my download page. Not for me, thanks!
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  • Profile picture of the author JensSteyaert
    See this is the most crucial mistake people make when trying to build a list.

    Instead of first checking for a free offer to give away, and then searching for products to promote, you should do it the other way around.

    First look for a high converting product to promote, and then build a high quality free report around that. Just think of some ways the product will benefit your leads so it basically presells the offer you promote in the backend.

    It's very hard to make sales if your basic setup isn't correct
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    • Profile picture of the author Pitchfork Marketing
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      First: There is no one size fits all when it comes to email marketing... I can guarantee you that pepsi does things a little different than coke...and so on.

      Second: I think a better question (which only you can figure out), is what does your subscribers respond to best. This has a lot to do with how they joined your list in the first place.

      Third: Its all about testing. You see, I can give you what i do, but that wont necessarily translate to success for you. It took me a while to test and try different things out.
      I tried writing long stories, i tried writing short pitches, i tried only writing 5 words, and i tried writing college type educational marketing stuff. I had to fail before i found what works for me.
      Typically i send my emails every 2-3 days. No sales pitch what so ever. Normally theres a link to my blog post, and a link to a product hidden within the content of the email (again no sales pitch).

      Fourth: Do you have goals in mind?? What action do you want your subscribers to take? what emotions would you like them to feel? Exactly what do you want them to do after they click your link...you need to know this stuff before you sit down and create an email.

      Good luck!
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      • Profile picture of the author JohnMcCabe
        Jens has a good point. Too many people approach list building bass-ackwards.

        "I have a list, now what?"

        First figure out, with as much specificity as you can, what you want out of the list. Do you want to promote a particular type of product? Serve a specific niche with a series of products which you should already have in mind?

        Then engineer the process to lead to that goal.

        "If you don't know where you're going, any road will take you there."
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        • Profile picture of the author Mauricio Lopez
          Thank you all for the great replies... I was afraid you all might say that: "Test, Test, Test..." But you're absolutely right. I guess I was looking for the easy way out.

          Not going to happen..

          Well - off I go to run some new tests... Lol.

          Have a great day everyone... And thanks again.
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  • Profile picture of the author dillondcarter
    I love the Gary V method. Send a crap ton of valuable content and when they least expect it, ask them to purchase. By the time you ask for the sale, they will easily convert because you have built a good relationship and they trust what you say.
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