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Easier in niches OUTSIDE of Internet marketing?

by Edwin Torres
7 replies
Hey!

I've been doing list building and email marketing for a bit now, and am trying to expand out a little more.

I've heard people say it is MUCH easier to do email marketing, and sell in niches outside of the make money online space.

What are your thoughts on that?

Have you seen results?
#easier #internet #marketing #niches
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Edwin Torres View Post

    What are your thoughts on that?
    I think it's true, but understated.

    None     of the people I know who are among "the most successful email marketers" is promoting IM-related or MMO-related niches at all (those are two different, albeit sometimes overlapping, markets, of course).

    That's not to say that there aren't any, of course - and I'm sure there are, but email marketing is far, far superior in non-IM, non-MMO niches, in my opinion. No comparison at all.

    In those niches, you're quite often dealing with jaded marketers who get hundreds of emails and have "seen it all before". That's typically going to be a struggle, isn't it?

    I have actually done both (though I don't often admit it!), but I dropped all my IM/MMO niches a long time ago, because I had a mortgage to pay at the time. Definitely one of my better decisions.

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  • Profile picture of the author jamesfreddyc
    Edwin,

    Its funny because when I come to this forum section my perception is that most people here are commenting from the mmo perspective (aside from the obvious and awesome members like Alexa and Josh for example!). Its funny because I own the product that I market and its asy to spot where people are coming from.

    Anyway --- my .02 cents is that I am very comfortable engaging business owners (my targeted customer) and have email conversations that essentially are just a process to move them thru my sales funnel but I utilize typical email/IM methods (squeeze pages, video, online demo, etc.)
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    • Profile picture of the author JohnMcCabe
      Let's say that getting inside someone's defenses and earning trust are much easier outside of both the IM/MMO markets and the ones most targeted by IM types (say it with me - "health, wealth, relationships"...).

      I've had my best successes in markets where I shared an obsession with the people I was marketing to, and that came through in my messages and conversations.

      They say dogs can smell fear. Well, people indulging their obsessions can smell bullshit the same way. And a lot of people in the IM/MMO markets think it's all bullshit. You have to work a lot harder to help them believe that it's really "organic fertilizer".
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      • Profile picture of the author Edwin Torres
        Originally Posted by JohnMcCabe View Post

        Let's say that getting inside someone's defenses and earning trust are much easier outside of both the IM/MMO markets and the ones most targeted by IM types (say it with me - "health, wealth, relationships"...).

        I've had my best successes in markets where I shared an obsession with the people I was marketing to, and that came through in my messages and conversations.

        They say dogs can smell fear. Well, people indulging their obsessions can smell bullshit the same way. And a lot of people in the IM/MMO markets think it's all bullshit. You have to work a lot harder to help them believe that it's really "organic fertilizer".
        So you think peoples radars are still on in the markets targeted by IM'ers? I was going to make a list in one of those haha.

        Originally Posted by Alexa Smith View Post

        I think it's true, but understated.

        None         of the people I know who are among "the most successful email marketers" is promoting IM-related or MMO-related niches at all (those are two different, albeit sometimes overlapping, markets, of course).

        That's not to say that there aren't any, of course - and I'm sure there are, but email marketing is far, far superior in non-IM, non-MMO niches, in my opinion. No comparison at all.

        In those niches, you're quite often dealing with jaded marketers who get hundreds of emails and have "seen it all before". That's typically going to be a struggle, isn't it?

        I have actually done both (though I don't often admit it!), but I dropped all my IM/MMO niches a long time ago, because I had a mortgage to pay at the time. Definitely one of my better decisions.

        .
        True! I'm going to do a little more research and test out this "theory" of mine.
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        • Profile picture of the author Alexa Smith
          Banned
          Originally Posted by Edwin Torres View Post

          I was going to make a list in one of those haha.
          You're ten times as likely to make money in the "skating videos niche" or the "make your own wine at home" niche or the "how to decorate kids' bedroom ceilings" niche as you are in "health, wealth or relationships", in my opinion.

          And there are reasons for that. Some of them mentioned above by John and myself; others to do with the difference between "the size of the pie" and "the size of your slice of the pie". (Guess which one of those paid off my mortgage? ).

          Some of the Warriors far less experienced than yourself make the classic mistake of starting off in IM/MMO niches, and a result, some of them believe that it's normal to struggle, to have terribly low open-rates and click-through rates for their emails, and to make very few sales at all even from large numbers of subscribers.

          When I build a list in a niche, my aim and intention and plan is for 50% of the subscribers to buy one or more items through my affiliate links at some point during the email series. I don't always quite manage to achieve that, to be honest (and it isn't always even easy to measure, as an affiliate), but that's my "mental target". Of course, some of them buy many things through my affiliate links, too. But when I say this to people whose experience is limited to SEO traffic, building lists with squeeze pages, and promoting IM-related and/or MMO-related stuff, they sometimes think I'm kidding, or exaggerating, or whatever. Because they've never actually tried to gather responsive, non-SEO traffic in "a normal niche, with normal people" and communicate with their subscribers starting off with expectation-setting and with a real continuity-process. ( http://www.warriorforum.com/main-int...ml#post6123982 ).

          More thoughts here: http://www.warriorforum.com/main-int...ml#post8561081

          And here ...
          Niche Selection Roadblock
          Weight Loss Market: Still Profitable ?
          Most Lucrative niche in Internet Marketing?
          Guess who is going to have the most profitable business?

          Good luck with your research!


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          • Profile picture of the author Edwin Torres
            Originally Posted by Alexa Smith View Post

            You're ten times as likely to make money in the "skating videos niche" or the "make your own wine at home" niche or the "how to decorate kids' bedroom ceilings" niche as you are in "health, wealth or relationships", in my opinion.

            And there are reasons for that. Some of them mentioned above by John and myself; others to do with the difference between "the size of the pie" and "the size of your slice of the pie". (Guess which one of those paid off my mortgage? ).

            Some of the Warriors far less experienced than yourself make the classic mistake of starting off in IM/MMO niches, and a result, some of them believe that it's normal to struggle, to have terribly low open-rates and click-through rates for their emails, and to make very few sales at all even from large numbers of subscribers.

            When I build a list in a niche, my aim and intention and plan is for 50% of the subscribers to buy one or more items through my affiliate links at some point during the email series. I don't always quite manage to achieve that, to be honest (and it isn't always even easy to measure, as an affiliate), but that's my "mental target". Of course, some of them buy many things through my affiliate links, too. But when I say this to people whose experience is limited to SEO traffic, building lists with squeeze pages, and promoting IM-related and/or MMO-related stuff, they sometimes think I'm kidding, or exaggerating, or whatever. Because they've never actually tried to gather responsive, non-SEO traffic in "a normal niche, with normal people" and communicate with their subscribers starting off with expectation-setting and with a real continuity-process. ( http://www.warriorforum.com/main-int...ml#post6123982 ).

            More thoughts here: http://www.warriorforum.com/main-int...ml#post8561081

            And here ...
            Niche Selection Roadblock
            Weight Loss Market: Still Profitable ?
            Most Lucrative niche in Internet Marketing?
            Guess who is going to have the most profitable business?

            Good luck with your research!


            .

            Thank you Alexa!
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  • Profile picture of the author Stuart Walker
    When I build a list in a niche, my aim and intention and plan is for 50% of the subscribers to buy one or more items through my affiliate links at some point during the email series. I don't always quite manage to achieve that, to be honest (and it isn't always even easy to measure, as an affiliate), but that's my "mental target".
    What is your method for tracking that Alexa? Got me curious as it's a tough thing to track IMO.
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