Need Help! How do you approach a business via email without being spammy?
The WSO states that you need to contact these businesses in a non-spammy manner. Specifically, it is recommended the message should be personal, relate to the individual business, and refer to various points and aspects of that particular business.
I don't have a problem with the copy describing the service and it's benefits. I don't have a problem with including site specific domain and contact name (if available).
What I just don't seem to be able to work out is what general approach to use that could be considered personal, and highlight aspects of the particular business WITHOUT taking a long time to determine what to mention and then how to include that in the existing structure of the email, while not pointing out the obvious or having sound like BS.
I seem to have some sort of block, and I'm hoping that someone here can give me a general idea of not just HOW this can be accomplished, but how to do so in a reasonable amount of time per business.
(Before you recommend contacting the WSO author, I have, but the advice - and as I say, I seem to have a block - is just too general and time consuming: show interest, be natural, refer to specifics.)
Thanks in advance,
Mark
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