Which is better for list building? Solo Ads or Facebook Ads

Thanks Bro... I thought as much too that Facebook Ads was better; but then again on the average you'll spend about $60 for 100 clicks for around 40% opt-ins. All things being equal, do you think you can get that much opt-ins from Facebook Ads with the same budget?

This is inaccurate in 99% of cases. Broadcasting to your list more than 2 times a day over a prolonged period of time will cause a huge leap in complaint rates and the common AR providers shut accounts down for high complaint rates generated by the kind of mailing being described. Last I heard, both aweber and getresponse will flag your account for investigation and likely termination if you are over a .1% complaint rate over several weeks.

In other words if someone is going to broadcast to their lists 4-6 times a day, it won't be for long. So - that figure is a little unrealistic the majority of the time.

Most solo providers I interact with mail their lists between once and twice a day. Because of the size of the lists and the rate at which new subscribers are added it's not as if everyone who buys a solo from one vendor all has the same leads either, so it's not as if dozens of marketers are mailing these people 4-6 times a day each in all but really extreme fringe scenarios.

Typically speaking, I can order 2500 clicks one week and two weeks later order another 2500 clicks without there being any significant overlap in potential leads. That having been said, I deal with larger providers to begin with who add 1k or more subscribers a day themselves... If you're dealing with a newbie "looking for testimonials" then you probably can't get away with that - but then again they aren't the guys with the lists to support back to back 2500 click orders to begin with either.

And returning back to the discussion about mailings per day, guys with big lists don't need to mail more than once or twice (at most!) a day per list, if not just rotating lists EOD. At a 2-7% CTR per mailing on a 60-80k list goes a long way. Especially since the majority of serious solo providers will have multiple such lists.

But all of this is irrelevant anyways because ultimately you either understand how to generate your buyers list from big solo ad purchases or you don't... And that's what this all boils down to. The ratio of CPC:Buyers List Subscriber.

Maybe you are great at turning FB leads into buyers... Maybe you have a great funnel to create a transaction-based relationship through solo ads... The bottom line is to find something you're good at and then dig deep!

Personally, I find solo ad subscribers to be heavily freebie seekers and FB leads to be people who want to read and study, but often sit on the bench. I just happened to get lucky and had a quality mentor show me how to turn solo ads into buyers lists so it's my preference and what I stick with.

None the less, I hope I was able to provide some additional context to the discussion.

Just for the record, on lists built through standard optin forms (sidebar, etc) my open rate is in the mid 70's and it takes me forever to get 2000 subscribers. My average solo ad open rate is a much lower mid 20's but I can buy 2000 subs in a week or days. So no, they aren't as responsive as an awesome, traditional optin subscriber but you can get far more net opens and clicks simply by having a larger list than would typically be possible for most new marketers. And yes, clicks can equal buys... You just need to figure out where they fit and what they want - segment them and create the condition required to begin a transaction.

It's called a trip wire. Sell them something for $1, segment. Funnel them into a $7 purchase, segment. Then extract value with a $40-$100 sale.... But to do that, you've got to establish a customer or transaction based relationship with the $1 offer first. Solo's get them in the door. Take the 20-30% that you can get reading your emails regularly and give away the farm for a dollar. Over deliver in a big way.... Then ask for another sale a little later... Over deliver. Then go after the bigger pay days.

It's as simple as creating an auto responder series for each "step" in the process... Get them in, get them buying or get them out.

I know, I know... I'm a bad marketer because I'm interested in making as much money as possible with the least work and don't spend all day sending subscribers birthday cards or getting all super intimate with them. That works for some people and I respect it - I'm just giving you my insight into what I've learned about profitable solo ad conversions.

I agree. For the same money, you may get more volume with solo ads, but you'll attract higher quality from other sources.

Depends what your strategy is. Are you looking to build a long-term, engaged list? If so, I wouldn't make solo ads your primary marketing source.

Thanks Bro, but in many of the solo ads seller, they don't guarantee tier 1 traffic; but in Facebook Ads, you can target traffic specific countries.

I'm only thinking if I can get same opt-ins from Facebook with the same budget as I'll get from Solo ads

Solo ads are good for some ways to get more ad exposure , but fb ads are more targeted for more sales mostly

Also, what works today won't work tomorrow.

Keep testing. Facebook changes its advertising rules almost daily. Ads are refused and accounts shut down and nobody can tell you why.

Solo ads and Facebook ads are in my opinion still the best tools for lead generation. Keep testing is in fact all you can do.

I see, thanks for the heads up

You are someone I'd like to purchase a solo ads from :-D

My thoughts exactly...

I really wanted to find out from a marketer that have done both Solo Ads and Facebook Ads because I'm aware most marketers are more into Solo Ads than Facebook Ads which may naturally influence their preference for the former