Is this the perfect email marketing letter? It grabbed ME!

I don't think it's great at all.

Just reads like any other unsolicited email.

Not a great message at all, from my point of view.

But Im not exactly interested in those services.

Maybe you are, and thats probably why it caught your attention.

Somebody interested in making enough money to pay for their bills before the first might convert on an email that says nothing but this - "Work at home, Make enough money to pay your bills in the first week".

That wouldn't work with me, but someone who is interested in that, well maybe it would.

ALSO, i think .the curiosity used at the end of the email might have something to do with it as well.

I have a summary PDF. It's a presentation of our services and how they typically benefit info-product merchants (like you).

If you'd like me to send over a copy of our offers in this short PDF, please Reply to this email and I'll get it over to you within 24-48 hours.

Enjoy your Sunday.

Is this the perfect email marketing letter? Not by any stretch. And to make sure someone who doesn't know any better and comes across this doesn't think it is, here's why:

The email subject is a stab in the dark, the kind of thing that is caught by most spam filters (unless you're unlucky like the OP or you're subscribed to a particularly poor writer). It's hoping to land an Internet Marketer, ANY Internet Marketer; but completely leaves out the possibility that they're peddling anything other than how to e-books.

I LOL'd, at least they knew enough to put air quotes around "gurus".

So jack of all trades if they can just get some money from you, master of none. Even if we looked at this in the best possible light- as a form of "cold calling" a prospective client- the net they're casting is WAY to wide to match up with anything else they're writing. There's nothing else in this copy that would make you think this group is capable of doing anything (let alone being able to handle pretty much any kind of marketing out there).

Really the only thing that should be impressive about this to you is the fact that they beat your email spam filter, and you can thank them and their shot in the dark for letting you find (and hopefully fix) that weakness.

If I saw that email subject line I would have just spammed it right away. If I somehow opened it and read it, I would have wished I had spammed it right away instead of wasting 1 minute going over it.

Maybe you were just in some weird mood that somehow made you very susceptive to things like that. It happens

I agree, for 99% of people reading that it's very boring and wouldn't create an immediate emotional response.

However, for you it clearly did because maybe you're just interested in it or you read something about what's being said just beore you opened it.

The sub-concious mind works in mysterious ways.

The subject line is not awful. It kind of creates an appearance of being a personal email. A bit clumsy, but I've seen way worse. A better approach might have been "Question about something on your website." Or "question about [your site name or URL]." But still better than subject lines that make a bald faced pitch.

As for why the letter appealed to you, it's hard to say. The body itself is not strong copy. Usually when that kind of copy works it's simply that they got it in front of the right person at the right time. Even poor copy can sell to a red-hot buyer.

Regardless, this is why copywriters don't get overly wrapped up in what individual buyers do. They look at broader response from lists. That gives a better indication about the quality of the copy.

If the Email did not address you personally then hell with it , don't waste time over it.
But if you are interested in it don't reply to it because they are just trying to know
wether the email is active or not to send more spam mails , instead create a new
dummy email at yahoo/google/rediffmail etc and reply from that dummy mail , if the other
person really wants to do business with you you can then shift him to your original mail latter.
but for me it looks like spam.

Thanks for all your comments, guys. I actually did not require this senders service at all. And yes, it sounds rather simplistic in content but I READ through it. I opened it. Now guess what I did with this email content? I remodeled the letter to sales-pitch four A&R executives on my list whom, previously, my emails to them had bounced immediately due to SPAM filters. And low and behold, this one DID NOT bounce! It's a shocker! Looks like the KISS formula (keep it simple stupid) really does work!

You read through it but doesn't mean it is a perfect email marketing letter.

The email doesn't sounds so geeat to me.Would have marked as spam .

Very hard to say, most people write in different ways an what work for one does not necisarily work for another... Nothing is written in stone unfortunately.

Sorry... It sucks!

It would have been far better if it HAD gone into your spam!

Thanks for all the feedback. This has been really enlightening. Does anyone want to share a killer letter you'd dare to cold-call with? I'd love to see your ideas. Or have you ever received an email that REALLY grabbed you?

Delete this mail.
Don\t waste your time.