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A Purchased List is a Dead List

by dunkinbbb
8 replies
Some Data from Mailchimp:

A Purchased List is a Dead List | MailChimp Email Marketing Blog

Just wondering out loud how far some solo ads are from purchased lists.

Bill
#dead #email #list #purchased
  • Profile picture of the author Ben Holmes
    They can't be...

    To sell a solo means that you're selling actual clicks - from people who open, read, then click on the link.

    Now, such a list might be effectively almost dead... for example, a 7,500 size list that can only scrape together an open rate of around 1% that gives you a measly 100 clicks.

    I wouldn't want such a list.

    But solo ad sellers are adding to their list at a rate that compensates for the unsubs and low open rate.. If such a list remained static, it certainly would be dead very quickly.

    Or at least that's what I think.
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  • Profile picture of the author Anthony J Namata
    There used to be ezine ads once upon a time. I don't know whether they still run or if there's a new player in the field. These really used to work. You'd buy an ad in someone's outgoing newsletters. Effective, it was back then. Maybe a little off topic here, but relevant I figure. :-)
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  • Profile picture of the author JensSteyaert
    Yeah well the first question that arises when you hear about "purchased" lists is: why would anybody want to sell their list?

    They won't sell it if it's profitable that's for sure...
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  • Profile picture of the author jross07
    I think quite a bit of solos are near that "purchased list" quality. make sure to buy from people with good reputations that are regularly adding to their lists and keeping them engaged.

    You can usually tell when a solo ad list is over used because people will opt in and then never be reactive to any of your emails, no matter how great the copy is. They're used to signing up for a lot of offers, so they're likely on a ton of lists and have emails they never use.

    At least from my experience, every situation is different..
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    • Profile picture of the author dunkinbbb
      Originally Posted by jross07 View Post

      I think quite a bit of solos are near that "purchased list" quality. make sure to buy from people with good reputations that are regularly adding to their lists and keeping them engaged.

      You can usually tell when a solo ad list is over used because people will opt in and then never be reactive to any of your emails, no matter how great the copy is. They're used to signing up for a lot of offers, so they're likely on a ton of lists and have emails they never use.

      At least from my experience, every situation is different..

      Yes.

      That was my point in making the comparison.

      Let's be honest - there are - at least - two kinds of lists - actual buyers from "real businesses" - and lists built with the sole purpose of reselling them - as solo ads or swaps or whatever.

      Another vendor's buyers list - if the market demos are a fit - is gold.

      I kow I would never "rent" my list - unless I pre-screend the offering and the vendor - and participated in the revenue.

      Why destroy the golden goose for one feeding?

      A list put together by offering people random free (plr) reports - so that one can sell their names to other people offering random (plr) free reports - is a bit suspect, IMHO.

      How different is that from a purchased list?
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  • Profile picture of the author ineagu
    If you buy a list from a very public source imagine that mailchimp can do the same and once your list match the bought one, they will suspend your account, is logic.
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  • Profile picture of the author master reseller
    Technically speaking, a purchased or rented email list did not actually opt into your emails, so it would make sense how MailChimp would not want to let you email those people. As for whether other email platforms would allow it is debatable and you would need to check with them.
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