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Cold Emailing

by davidg93
9 replies
Hello Warriors!

I am still kind of new to that whole marketing thing. I opened up a video production business. The website contains a basic landing page (+video + short sales letter +buy now button).

My plan was to find online-businesses and just cold emailing them about my service. So I messaged around 20 businesses with the following structure:

1) Introduction of myself and the business
2) Telling them I looked for a present for my sister and got to their websites
3) complimant that their website seem to do well and said that I see more potential in it
4) talking about overall problems in todays market and how to solve them
5) offered the solution
6) Call for action to have a look on my website

Until now, this does not seem to work quite well.

Is it possible that I might need more time with them? Like warming them up through more emails or something? Or is this Cold Emailing even a good method to generate leads?

Thanks in advance!

David
#cold #emailing
  • Profile picture of the author jamesfreddyc
    Originally Posted by davidg93 View Post

    My plan was to find online-businesses and just cold emailing them about my service.
    That's the whole problem to your plan, David.

    It's just FAR too early in the sales process to introduce your service.

    4) talking about overall problems in todays market and how to solve them
    What problems? You haven't even asked them if they actually have a problem that needs to be addressed. You are just blasting them with some generic problem within "today's market" and you assume your viewer has this problem. Maybe they don't!!!! You need to find out that FIRST, then see if there's a good enough fit between your solution and their level of need to fix that problem.

    I think you will see better results if you:

    1. Slow down and stop trying to sell on the first email/call/intro.
    2. Trim down your first email to a simple inquiry about THEIR business as it pertains to your solutions you provide. 1-2 sentences, make it personal, make it a genuine inquiry about something in their business.
    3. Genuinely attempt to find out if there are problems in their world that you MIGHT be able to help address.
    4. Make the first email 100% about THEM and expecting a reply. This means.... drum roll..... You will be more apt to actually get a reply! (shocking, I know but this works so much better than just blasting your "solution" out into the marketplace like a shotgun blast)

    Tell us a bit more about your prospect and your solution if you'd like an example.
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    • Profile picture of the author cborgrx
      If people do not appreciate getting cold calls at home, why would they appreciate getting cold emails at work?
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      • Profile picture of the author jamesfreddyc
        Originally Posted by cborgrx View Post

        If people do not appreciate getting cold calls at home, why would they appreciate getting cold emails at work?
        A cold call isn't the problem. Poorly executed cold calls are the problem.

        If you are calling/emailing to make a sale, you will mostly find resistance and rejections. Do enough of them and you will get some lay-downs (few). Remove the selling part and replace it with genuinely finding out if there is a match between their problems (if they have any) and a solution you offer will get increased chance to actually get into a conversation, less initial rejection and an overall far better result.

        The real problem is that most have no idea how to execute this and just assume "cold calling" is something horrible done to people that are just trying to eat their dinner.
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  • Profile picture of the author Vickcarty
    Dear Friend

    You are doing it the wrong way.

    YOu will not get any result with this type of system.

    Just copy the below mentioned system and you will get instant customers.

    Step 1 - You need to find the potential customer in your niche and for that the best and easy and free place is use is Facebook and Twitter.

    Step 2 - Facebook Marketing - Join all the groups in your niche and then start posting qualitative posts and get targeted subscribers.
    .
    Step 3 - Twutter Marketing - Search for a big Twitter account in your Niche which has more than 10000 followers and then start following all the subscribers in that list and make qualitative tweets and the best part you can send Thank you message to your new followers and I want you to add the landing page url in the Thank You message which gives you potential customer instantly.

    If possible then give away a free gift to entice the visitor to subscribe to your list.

    This will build a targeted list and both these resources can drive huge amount of traffic to your website and make great sales.

    Take immediate action right now

    Bye

    Take Care
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  • Profile picture of the author newbieleoling
    What I see is a long sale pitch page which many people won't even bother to read finish. Put yourself in their shoe, you think you the only one who offering them the service?

    Create an impact short paragraph which include their problem and a solution to them but leaving curiosity to find out more.

    Let them come to you and ask for more information.
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  • Profile picture of the author davidg93
    Okay to sum up your answers:

    The way I do it is obviously wrong. I better should start off with

    1) a little introduction and a chat about their business and whether they find any struggles getting sales or improving them
    2) Show them that I understand their needs and have the solution in my hand
    3) Make the sale

    I will try!
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    • Profile picture of the author jamesfreddyc
      Originally Posted by davidg93 View Post

      Okay to sum up your answers:

      The way I do it is obviously wrong. I better should start off with

      1) a little introduction and a chat about their business and whether they find any struggles getting sales or improving them
      2) Show them that I understand their needs and have the solution in my hand
      3) Make the sale

      I will try!
      I'd start with finding who you need to speak with.

      Determine the things your service solves and ask who would be the best person to speak with about it. Simply get a referral that either goes up or down the chain, keep it 1-2 sentences, don't try to sell. This will at minimum get you replies and a couple conversations started.

      ...it's better than what you have now.

      Why Sales People shouldn't Prospect - An interview with Aaron Ross | For Entrepreneurs

      Scroll about 1/4 way down and read about the email experiment he conducted. This should give you a better understanding.
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  • Profile picture of the author jamesfreddyc
    Originally Posted by davidg93 View Post

    Hello Warriors!

    I am still kind of new to that whole marketing thing. I opened up a video production business. The website contains a basic landing page (+video + short sales letter +buy now button).

    My plan was to find online-businesses and just cold emailing them about my service. So I messaged around 20 businesses with the following structure:
    I overlooked this in the OP, but have you driven paid traffic (BingAd or Google AdWords) to your landing page?

    What seems to be a good formula for your setup above is to use your landing page as an opt-in to acquire something (a free video that instructs your target on something, a report, a "how to" guide). Then send additional value offers (more resources) over 2-3 more email follow-ups, then present an offer to buy your services as a package at the end.

    Obviously there's a lot more complexity than that, but this is a typical "sales funnel" that if done properly can and is successful.
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