building a solo ad business question about subscribers?

15 replies
I am taking a course and in it the coach touched on the fact that he would send 3/5 emails a day, did a survey and the results ended with; the subscribers didn't even notice and his unsubscribe rates didn't rise.


My question
- if i build a list without any follow ups (yet) until i have the proper amount of subscribers to start testing open rates. Will my unsubscribe rate hit massive overload on me or do you think all will be fine.

Does anyone have experience?
#building #business #question #solo #subscribers
  • Profile picture of the author Beka
    Originally Posted by ProfitFromMyDomain View Post

    I am taking a course and in it the coach touched on the fact that he would send 3/5 emails a day, did a survey and the results ended with; the subscribers didn't even notice and his unsubscribe rates didn't rise.


    My question
    - if i build a list without any follow ups (yet) until i have the proper amount of subscribers to start testing open rates. Will my unsubscribe rate hit massive overload on me or do you think all will be fine.

    Does anyone have experience?
    You will be fine, so long you don't send crappy emails. And suddenly start bombarding them with emails. Start sending 1 mail per day, and after a week start with two emails. and then after a week start with 3 emails per day. you will get some unsubscribers, but that is just part of the game.

    And do not worry you will not loose your whole list with one mail
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    • Originally Posted by Beka View Post

      You will be fine, so long you don't send crappy emails. And suddenly start bombarding them with emails. Start sending 1 mail per day, and after a week start with two emails. and then after a week start with 3 emails per day. you will get some unsubscribers, but that is just part of the game.

      And do not worry you will not loose your whole list with one mail
      THANK YOU!
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      I would have invented Google and Microsoft if I was born earlier.

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    • Profile picture of the author Aaron Autrey
      Originally Posted by Beka View Post

      You will be fine, so long you don't send crappy emails. And suddenly start bombarding them with emails. Start sending 1 mail per day, and after a week start with two emails. and then after a week start with 3 emails per day. you will get some unsubscribers, but that is just part of the game.

      And do not worry you will not loose your whole list with one mail
      What Beka said... don't bombard folks with 3-5 a day, just 1 a day and 2 sales emails a week. If you have any other questions let us know!
      Signature

      The good thing about this business is that "People don't succeed cause they aim too high and miss, no, they aim too low... and hit. Most people don't aim at all." (Les Brown)

      Not us... Not marketers. We live far above mediocrity. Always keep this in mind at all times..

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    • Profile picture of the author discrat
      Originally Posted by Beka View Post

      You will be fine, so long you don't send crappy emails. And suddenly start bombarding them with emails. Start sending 1 mail per day, and after a week start with two emails. and then after a week start with 3 emails per day. you will get some unsubscribers, but that is just part of the game.

      And do not worry you will not loose your whole list with one mail
      Yikes, 3 to 5 emails a day ? I know some Big Marketers who swear by it.

      It is just not my cup of tea, though



      - Robert Andrew
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  • Profile picture of the author Edwin Torres
    3-5 emails A DAY sounds like total overkill. I know solo ad sellers have more of a quantity over quality mindset, but I recommend no more than an email a day.

    Whats even more important is how your emails are structured. Are they entertaining? Do they provide value? Was it worth their time?

    If you cover all those bases than your list shouldn't mind.
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  • Profile picture of the author davidverney
    I would never send 35 emails out in a single day. That is far to much. They would notice and they would unsubscribe. Whoever is telling you that they wouldn't unsubscribe is telling you a lie in order to get you on-side. I would get sick and tired of hearing from the same person.

    I send a mail out every 2 days - and that is plenty. It is enough to enable people to be familiar with you and not too over the top. You could send one out each day, and that would still be fine, but 35 is ridiculous and whoever sends out 35 mails a day really needs to have their heads checked.

    You also need some follow up messages, however big it is - otherwise they will forget about you and accuse you of spamming them when they finally hear from someone they have forgotten about (you). You need the follow ups there before you have the subscribers.

    Hope this helps
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    DaveVerney
    Twitter: @DaveVerney

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    • Profile picture of the author Beka
      Originally Posted by davidverney View Post

      I would never send 35 emails out in a single day. That is far to much. They would notice and they would unsubscribe. Whoever is telling you that they wouldn't unsubscribe is telling you a lie in order to get you on-side. I would get sick and tired of hearing from the same person.

      I send a mail out every 2 days - and that is plenty. It is enough to enable people to be familiar with you and not too over the top. You could send one out each day, and that would still be fine, but 35 is ridiculous and whoever sends out 35 mails a day really needs to have their heads checked.

      You also need some follow up messages, however big it is - otherwise they will forget about you and accuse you of spamming them when they finally hear from someone they have forgotten about (you). You need the follow ups there before you have the subscribers.

      Hope this helps
      you should check your head to, he asked about 3-5 emails not 35 lol. Then thing is when you are emailing to a list of subscribers that get 50-100 emails per day.. 1 email is not enough to get noticed, finding your email in a overfilled inbox would be like finding a needle in a horse stable.

      So 3 emails per day increases the chances of your email getting noticed and increases the open rate. the list will not complain because, they will only notice 1 email from you, the other emails will be lost for ever in the inbox.
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    • Originally Posted by davidverney View Post

      I would never send 35 emails out in a single day. That is far to much. They would notice and they would unsubscribe. Whoever is telling you that they wouldn't unsubscribe is telling you a lie in order to get you on-side. I would get sick and tired of hearing from the same person.

      I send a mail out every 2 days - and that is plenty. It is enough to enable people to be familiar with you and not too over the top. You could send one out each day, and that would still be fine, but 35 is ridiculous and whoever sends out 35 mails a day really needs to have their heads checked.

      You also need some follow up messages, however big it is - otherwise they will forget about you and accuse you of spamming them when they finally hear from someone they have forgotten about (you). You need the follow ups there before you have the subscribers.

      Hope this helps
      It is 3 to 5 emails (3/5) not 35.
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      I would have invented Google and Microsoft if I was born earlier.

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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by ProfitFromMyDomain View Post

    the coach touched on the fact that he would send 3/5 emails a day
    You're sure this is really a coach, not someone pretending to be a coach? (How long would you stay subscribed and opening and reading, to someone who sends 3-5 emails per day? Your answer is probably true of most other people, too.)

    Originally Posted by ProfitFromMyDomain View Post

    - if i build a list without any follow ups (yet) until i have the proper amount of subscribers to start testing open rates. Will my unsubscribe rate hit massive overload on me or do you think all will be fine.
    I strongly advise you not to build a list this way. It's all about continuity. Each subscriber needs to hear from you on the day they opt in (preferably instantaneously), and again the next day, and again a few days later. And so on. Otherwise you've undone your "continuity" and your list will be worth only a fraction of what it might have been. Your open-rates would be dreadfully low, this way.

    http://www.warriorforum.com/main-int...ml#post6123982

    .
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    • Originally Posted by Alexa Smith View Post

      You're sure this is really a coach, not someone pretending to be a coach? (How long would you stay subscribed and opening and reading, to someone who sends 3-5 emails per day? Your answer is probably true of most other people, too.)



      I strongly advise you not to build a list this way. It's all about continuity. Each subscriber needs to hear from you on the day they opt in (preferably instantaneously), and again the next day, and again a few days later. And so on. Otherwise you've undone your "continuity" and your list will be worth only a fraction of what it might have been. Your open-rates would be dreadfully low, this way.

      http://www.warriorforum.com/main-int...ml#post6123982

      .


      My question pertains to the solo ad business not list building fundamentals. I understand the principles in list building. The principles in a solo ad business and list building traditionally are 2 different things. However my plan is branding. So after i build a list, i will revert back to the fundamentals.
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      I would have invented Google and Microsoft if I was born earlier.

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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by ProfitFromMyDomain View Post

        My question pertains to the solo ad business not list building fundamentals.
        Solo ads depend on delivering clicks, which in turn depend on emails being opened. In my opinion, if someone is advising you to send 3-5 emails per day, it pertains to both the solo ad business and to list-building fundamentals, too, simply because it's such fundamentally misguided advice.
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  • Profile picture of the author JensSteyaert
    I see a lot of these mailings every day -> In my spam box...

    The future of this business isn't in sending out mailing sto your list promoting somebody else's offer, this can be done but only 1-3 times a week. To position yourself above all of these solo ad sellers who send 5 times to their list every day, you need to use some other tactics.

    How about PS links for instance? They get clicked a lot and you won't annoy your subscribers. It goes something like this:

    [High Quality Email Content]

    Have a nice day,
    Your name

    PS: If you're interested, here's a nice free offer for you
    >>> Get this free bonus offer

    You'll get way better results this way and your buyers will be happy too....
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    • Originally Posted by JensSteyaert View Post

      I see a lot of these mailings every day -> In my spam box...

      The future of this business isn't in sending out mailing sto your list promoting somebody else's offer, this can be done but only 1-3 times a week. To position yourself above all of these solo ad sellers who send 5 times to their list every day, you need to use some other tactics.

      How about PS links for instance? They get clicked a lot and you won't annoy your subscribers. It goes something like this:

      [High Quality Email Content]

      Have a nice day,
      Your name

      PS: If you're interested, here's a nice free offer for you
      >>> Get this free bonus offer

      You'll get way better results this way and your buyers will be happy too....


      Friggin AWESOME DUDE THANK YOU!!!!! Allot of courses i studied always touch on the footer of an email and i understand why. I like yours allot better. Others that i have seen are more like

      "stay subscribed for more updates on the industry etc..."

      obviously the text is allot longer than that, but I can see how it works.
      Signature

      I would have invented Google and Microsoft if I was born earlier.

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  • Profile picture of the author talfighel
    First of all, buying subscribers from other solo ad vendors is not the way to go. These guys and ladies are on 10-20 other lists. If you want good quality leads, build your own website and then market that website with opt in form on pay per click networks.

    2nd thing I want to give my own 2 cents is the fact that if you send your subscribers way too many emails every day promoting something, a lot will un-subscribe and report you for SPAM. Don't just sell to them all the time. Give then value and good content. They will thank you for it and still buy from you in the future.
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  • Profile picture of the author discrat
    Originally Posted by ProfitFromMyDomain View Post

    I am taking a course and in it the coach touched on the fact that he would send 3/5 emails a day, did a survey and the results ended with; the subscribers didn't even notice and his unsubscribe rates didn't rise.


    My question
    - if i build a list without any follow ups (yet) until i have the proper amount of subscribers to start testing open rates. Will my unsubscribe rate hit massive overload on me or do you think all will be fine.

    Does anyone have experience?
    Iam going to restate my stance on this. The OP is talking about the Solo Ad business and Email marketing in it. This is a unique business imo, ( a service oriented business not digital products oriented business)where traditional email marketing tactics may not necessarily apply

    I know one of my Solo Ad vendors ... well he sends out a couple of emails a day to his VIP List which he gives Special rates for his Solos.

    I just bought a Solo the other day ago. He is ALWAYS sending me emails every day for his Service , and I just do not get tired of it because it has literally helped me grow my business in a very, very positive light.

    I can see where emailing a couple of times a day in this particular Niche could be justified and extremely lucrative , now that I am thinking about it.

    99% of other Niches I would tend to say not.


    - Robert Andrew
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