Follow-up email sequence after purchase? How do you do it?

14 replies
Hey Warriors!

After a customer buys your information product ...what are some of the first emails you send to them?

Obviously the 1st email is their login info... But what's next?

Do you do some relationship building emails? If how often? And what do you write about?

...Or do you start promoting complementary products right off the bat?

And any recommendations for how long I should wait before I promote something to the list in a the post-purchase autoresponder email sequence?

Thanks!
#email #followup #purchase #sequence
  • Profile picture of the author Raydal
    Well, on the most basic level if I bought a product
    from you then I would be happy to hear from you
    about any way in which I can best use the product
    or anything related to the product.

    So if I bought a camera from you, then I would love
    to hear about tips on taking better pictures and deals
    I can get on camera related products, whether you
    sell them or not.

    As to timing the rule of thumb is that you mail more
    regularly at at the start and taper off later on. So you
    may email every other day at first and then weekly
    later on. Of course your market would determine this.

    If I bought a car from you it's not likely you could sell
    me another next week. Cars tend to last longer.

    Of course there is the upsell where you offer additional
    services that would enhance the primary purchase.

    -Ray Edwards
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  • Profile picture of the author quadagon
    I've worked really hard on post sale as its key to building the business, remember you have already paid for acquisition of the customer, you may have positioned yourself as an expert or at least you have them liking you. Now its time to develop that relationship.

    Remember though with great power comes great responsibility so i only offer additional products and services that are quality and related to the customers need. The better targetted and beneficial your follow up offers are the stronger you will make the relationship. If however you simply spam them with high earnong offers that don't fufill their need and are just self serving then you will loose the trust.

    Doing this means you chase new customers, spend more money and end up with a very big dead list.

    With this in mind heres an overview of my post sale process.


    My first email is to thank them for buying, reenforce the benefit of the programme and give some bluesky thinking. I also remind them that the sure way to fail is to take no action. I offer them my support and ask for referrals.

    Second email is "how's it going? - Heres some faqs answered for you.

    Third email is a free gift.

    Fourth i ask them to take a survey.

    Fifth thanks for taking the survey.

    Sixth "been thinking about you and thought you mighe find this interesting......"

    All the best


    Eric
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    I've got 99 problems but a niche ain't one
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  • Profile picture of the author fieldsread
    The subsequent emails are about continuing that relationship. You know that they trust you because people buy from people that they trust. The first email after the login information would be filled with helpful information concerning the product, such as multiple uses. If you have other complementary products the next would be one that shows how this complementary product would benefit them. Do you have any free reports that would be helpful to them that don't sell anything? Giving good sound information will always set you up for your next sell.
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  • Profile picture of the author Brent Stangel
    It depends on the niche. In some it's straight promotion because that's what subscribers expected when they opted in.

    In the MMO market I send them straight to some training and then follow with some more training.
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    • Profile picture of the author discrat
      Originally Posted by Brent Stangel View Post

      It depends on the niche. In some it's straight promotion because that's what subscribers expected when they opted in.

      In the MMO market I send them straight to some training and then follow with some more training.
      I think this is a really good point.

      I have found out , particularly in MMO niche, that you are just shooting yourself in foot the if you are too scared to "passively" and strategically promote a worthwhile product in the first couple of emails.

      If you are talented enough you should be able to build a really firm relationship with your Subscriber while also in a "non-threatening way give them a Link to a very quality product (that you have bought yourself ) .

      This should be a Product that will help them jump start and get them on the fast track for success in your particular IM sub niche that you are promoting.



      -Robert Andrew
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  • Profile picture of the author Marked09
    You got to remember that there are two types of list building. Churn and Burn and Relationship Building.

    If you prefer Churn and Burn you can directly promote after 1 day. But a more preferred way is Relationship building since we are talking about "Buyers"

    First is you have to introduce yourself. Build relationship with them and create "Good Will" to your list.
    before promoting some products.

    You have to make sure that you balance the amount of value your are giving vs the amount of promotion to your list
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  • Profile picture of the author jfalxr
    Emphasize the benefits of your products and explains more how they can use it for their business.. Ask them if they have any issues/problems, offers them your helps.. Make sure they know you'll always be there for them..

    You can also gives some additional bonus/trainings before promoting other related products..
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  • Profile picture of the author Javisito
    I move them to a buyers list and create a sequence asking how it goes for them and if they need any help.
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  • Profile picture of the author Stuart Stirling
    Keep it a mix of helpful content and offers. People love to buy, especially
    if they've already bought something from you.

    Obviously, if you start pitching everything under the sun from day 1 and
    it's mostly all random offers which aren't closely related to their initial
    purchase, you'll lose your lists' attention very quickly. If you offer things
    that are strictly related to your initial offer, then you can keep selling
    those and they won't get sick of them. People love to buy!

    Stuart
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  • Profile picture of the author quadagon
    Sorry i should have said in my earlier post that in the first email i ask if they know anybody else that they think would benefit from the product/service.
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    • Profile picture of the author Javisito
      Originally Posted by quadagon View Post

      Sorry i should have said in my earlier post that in the first email i ask if they know anybody else that they think would benefit from the product/service.
      Thanks for that tip I will try that asap.

      I only ask myself, why have I not thought about this
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      • Profile picture of the author leedev
        How much do you charge for coaching?
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        • Profile picture of the author JohnMcCabe
          Originally Posted by quadagon View Post

          Sorry i should have said in my earlier post that in the first email i ask if they know anybody else that they think would benefit from the product/service.
          Originally Posted by Javisito View Post

          Thanks for that tip I will try that asap.

          I only ask myself, why have I not thought about this
          There's a right way and a wrong way to do this.

          Simply asking straight out usually gets a "hmmm, can't think of anyone right now, but I'll let you know if I do."

          Better to ask about something more specific.

          Do you know anybody like [describe your ideal customer]?

          Put their name and email below and I'll send them [special, no-strings offer] in your name.

          Make the special offer a free video or download designed to a) impart information as promised and b) entice them onto your prospect list.
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  • Profile picture of the author jahm
    Hello,

    Immediate - I aways follow the sale up with a thank you message and provide an email address to contact if there are any questions or issues.

    2nd day after the sale I follow up with an encouragement email asking how they are getting on with the product and how they are finding it. I also mention to email if there are any questions or

    5th day after sale I follow up with more tips, advice and success stories to encourage and motivate

    7th day I follow up with more tips and also other ideas that have been successful

    Day 8 email relation content plus a link to an upsell that compliments the course I am promoting.

    I find that this works very well for me.
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