A forum exclusively for your email subscribers
Would you ever consider having a forum where your email subscribers can come by and talk to you about site news/events/niche?
You might adapt this idea to just have the 'forum' be on your blog via comments section of a recent post.
Either way, you would be gaining the interactivity that you lack with traditional email marketing.
For instance, you could include a link with every email to a post on your subscriber based forum/blog that is about the content of that email where you welcome comments.
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