How do you keep your list clean?

9 replies
Howdy!

I firmly believe that a small but quality list is always better than a huge list that never opens and reads your emails.

So I am looking for some pointers on how to keep your list clean.

Here's what I currently do (which tends to keep the VA crazy busy):
1. Add leads to my 'warming' account (this is a huge list with all sorts of leads)
2. Send freebies and offers through this account
3. Move any subs that haven't opened my last 5 emails to a different warming list for casual followup - usually good for simple CPA offers like email submits
4. Move all subs who've opened at least 3 campaigns to a my 'clean' account
5. Send better stuff through the 'clean' account

I do this so that the clean account only has my best leads. I take care of all subscribers, but when you're doing so many promotions and adding new people all the time, it's hard to be sure that every subscriber is going to be valuable. So I test them, as they test me : )

This works out well, but it's a slow process, and I also have to deal with a lot of junk emails being entered on opt-in forms that still go into my email list.

Is there a more efficient way to do this? I've checked out some email 'scrubbing' services but they mostly just remove emails with weird characters or which are known to be invalid domains etc.

Unless I'm missing something, my process is kind of the same thing, right?

Sagar
#clean #list
  • Profile picture of the author Javisito
    That sounds like a lot of work but it may serve as a good approach.

    Personally I just delete any subscribers which have not opened any emails for 30 days. Maybe I should try your way of doing that
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    • Profile picture of the author Sagar Mehta
      Originally Posted by Javisito View Post

      That sounds like a lot of work but it may serve as a good approach.
      It is, for the VA haha. But that's what he's there for ;-)

      Originally Posted by Javisito View Post

      Personally I just delete any subscribers which have not opened any emails for 30 days. Maybe I should try your way of doing that
      Yeah, I used to do that. Then I figured you can at least send them something that they could use and make yourself some money at the same time. So I send them simple CPL/CPA offers. The commissions from them justify them being on the list, so I keep them on a separate list like I mentioned :-)

      Sagar
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      • Profile picture of the author discrat
        Hey Sagar,
        Sounds like a good method. It is a lot of work but we all know in Email Marketing a lot of work can pay off exponentially down the road.

        Personally, I clean shop after 90 days of Subs who have not opened any emails.


        - Robert Marsh
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  • Profile picture of the author Javisito
    At least your VA has his hands busy managing your list.

    Can you explain a little about how great impact this has done for you?
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  • Profile picture of the author DoveBook
    I don't have that many email addresses on my list so I am able to look at responses via icontact without making me go insane.

    I someone has not opened their email in over 3 months they are removed. I also take bounces over the 3 mark rather seriously.
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    • Profile picture of the author TishTopicsTV
      Some of the more expensive funnel management programs like Infusionsoft do things like that for you or at least to some degree. So it may depend on how much you are paying your VA and whether or not you want to use a service like that. The VAs work efforts could be repositioned and placed somewhere else within your organizational structure. Basically, they could be used to generate money elsewhere within the org
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      • Profile picture of the author JohnMcCabe
        As far as mechanics go, my program is set up to remove addresses after one hard bounce (invalid email, refused, etc.) or three soft bounces (email box full, etc.). That's on any one message.

        That pretty much takes care of the garbage emails. After that, it sounds like you have a system that works for you.
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  • Profile picture of the author Matthew Trujillo
    In Aweber, there is a way to track all your subscribers and who the ones who aren't opening and reading your emails vs the ones that are. You're right it's better to keep your list clean and remove the subscribers that aren't engaging or haven't engaged in your content in a while. It'll save you some autoresponder fees, and spam complaints and bounce rates in the long run. Below I have a Aweber link that will show you how to keep your list clean.

    https://help.aweber.com/entries/2178...-From-My-List-
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  • Profile picture of the author joshsiaw
    Have you read Lee Murray's 21 and Done? He lays out a funnel system to segregate buyers which I thought was pretty good. The overall idea is basically to prepare a series of 21 emails for people who first come on to your list. These emails cover 3 main sub niches promoting a product you sell. Every time a person buys, they get added to the new sub niche list where you can send them more targeted emails at lower frequency.

    If by the end of 21 days, they have not gotten onto your buyers list then you use this list for other purposes like PPL, adswaps, etc.

    That's one way to keep your list clean and make sure you spend the bulk of your time servicing your quality customers.
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