How do you keep your list clean?
I firmly believe that a small but quality list is always better than a huge list that never opens and reads your emails.
So I am looking for some pointers on how to keep your list clean.
Here's what I currently do (which tends to keep the VA crazy busy):
1. Add leads to my 'warming' account (this is a huge list with all sorts of leads)
2. Send freebies and offers through this account
3. Move any subs that haven't opened my last 5 emails to a different warming list for casual followup - usually good for simple CPA offers like email submits
4. Move all subs who've opened at least 3 campaigns to a my 'clean' account
5. Send better stuff through the 'clean' account
I do this so that the clean account only has my best leads. I take care of all subscribers, but when you're doing so many promotions and adding new people all the time, it's hard to be sure that every subscriber is going to be valuable. So I test them, as they test me : )
This works out well, but it's a slow process, and I also have to deal with a lot of junk emails being entered on opt-in forms that still go into my email list.
Is there a more efficient way to do this? I've checked out some email 'scrubbing' services but they mostly just remove emails with weird characters or which are known to be invalid domains etc.
Unless I'm missing something, my process is kind of the same thing, right?
Sagar
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