How to monetise 100k subscribers (homeowners)?
I have run a successful property web site in the UK helping homeowners buy, sell and rent. When we started out we added three (opt-in) check boxes on the registration form:
Tick if you are happy to receive:
1) Special offers and news from us
2) Info from carefully selected third-parties
3) Occasional surveys from us
We've never monetised this list and it is well over 100,000 now.
I'd like to know:
1) How best to monetise this list?
2) The best (and cheapest) way to initially clean this list up (there will be older emails no longer valid). I'm guessing just sending an initial email (to check bounces etc) is a bad idea as it may cause issues.
3) Who to use to send emails and how much it might cost to host a list this size?
4) If we were to start sending emails now, is it best to ask people first if they want to get them? (i.e. are there any law changes that mean we have to do this?)
5) Any organisation or entrepreneurs that can help monetise this list?
Thanks.
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