Completely New To List Building, Many Questions

by Majora
18 replies
Hello, Warriors!

For the past four or so years, I've been trying to earn money online. I've had a few different sites, my most popular getting around 500 visits or so a day, most from search engines. However, I made nearly no money off of it.

I did build a list, but didn't really know what I was doing. I got around 150 or so subscribers, but only ever emailed them once a week, with links and descriptions of the newest posts on the site. I realize now that I had way more potential to profit from that list, but I gave up on that site because it wasn't making more than $30/month (with the exception of the occasional odd sponsored post I'd get).

Anyhow, I feel like I've been going about internet marketing all wrong. I was running a blog with no real monetization strategy. I was also not in a niche where people spent lots of money. Whoops.

My goal now is to create a new website in a problem solving niche using a combination of free and paid traffic to drive opt-ins. The problem is, I really don't know where to begin, or how these websites are even set up. I've learned the importance of creating a good squeeze page to increase opt-ins (I never had a squeeze page before, just a box at the end of my articles).

But where would you put the squeeze page on your site? Is the squeeze page the site itself? How would a squeeze page work alongside a blog of that was a better option? If I had a blog about back pain for example, why would people opt-in if they can find similar information on the blog (or how would I make these two resources different enough to make it worth opting in to my list)?

My plan is to create a 14 day or so e-Course and promote affiliate products within the course and after the course is over as well. In terms of traffic, I'd probably try YouTube, Slideshare, social media marketing and organic search engine traffic if possible. For paid traffic, I'd test with Adwords, Bing Ads, Facebook Ads, and solo ads until I found something that cheap and targeted enough to be profitable for me. Is this a good idea?

Sorry for all the questions, but email marketing is completely new to me. If anyone has a website like this that can offer a good example, I'd love to check it out and opt-in to it. Feel free to PM me.

Thank you everyone!
#building #completely #list #questions
  • Profile picture of the author GregAU
    Hi

    Depending in the model you choose, you can do this different ways.

    You can have a content site and capture email on it. The goal would be to attract visitors and then capture emails.

    Or you could have just a squeeze page with with some kind of free or non-free offer on it. And not much other content.

    Each strategy is quite different. Which one seems like the one you want to pursue?
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Majora View Post

    My goal now is to create a new website in a problem solving niche
    In general, I think "enthusiasts' niches" are a much better proposition than "problem-solving niches". This post explains why: http://www.warriorforum.com/main-int...ml#post9408026 .

    Originally Posted by Majora View Post

    But where would you put the squeeze page on your site? Is the squeeze page the site itself? How would a squeeze page work alongside a blog of that was a better option?
    I think it very often is a better option. (I've found it so, anyway, whenever I've split-tested).

    The key concept to appreciate is that the biggest list (which you'll typically build via a squeeze page) isn't normally also going to be the list that produces the most income (which you'll typically build with a prominently incentivized opt-in on a content-rich blog/site). This post - and several others linked to inside it - explain why: http://www.warriorforum.com/main-int...ml#post7939758 .


    .
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  • Profile picture of the author discrat
    Originally Posted by Majora View Post

    Hello, Warriors!

    If I had a blog about back pain for example, why would people opt-in if they can find similar information on the blog (or how would I make these two resources different enough to make it worth opting in to my list)?

    Thank you everyone!
    This a Newbie way to look at this. The fact is people will optin in to a free report and even pay for a product for convenience purposes. It does not matter if it could be found elsewhere on the Web ( even for free).

    Time is money for people. If someone has lower back pain and they see you have a Report giving 5 Surefire ways to combat lower back pain then they will optin ( if your optin copy is strong and persuasive)


    - Robert Andrew
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    • Profile picture of the author Majora
      Originally Posted by GregAU View Post

      Hi

      Depending in the model you choose, you can do this different ways.

      You can have a content site and capture email on it. The goal would be to attract visitors and then capture emails.

      Or you could have just a squeeze page with with some kind of free or non-free offer on it. And not much other content.

      Each strategy is quite different. Which one seems like the one you want to pursue?
      Whichever will make the most amount of money in the long term. I realize this would probably be starting a content-rich blog, but the amount of time I put into that, I could build multiple squeeze page sites, so I'm not sure.

      Originally Posted by Alexa Smith View Post

      In general, I think "enthusiasts' niches" are a much better proposition than "problem-solving niches". This post explains why: http://www.warriorforum.com/main-int...ml#post9408026 .



      I think it very often is a better option. (I've found it so, anyway, whenever I've split-tested).

      The key concept to appreciate is that the biggest list (which you'll typically build via a squeeze page) isn't normally also going to be the list that produces the most income (which you'll typically build with a prominently incentivized opt-in on a content-rich blog/site). This post - and several others linked to inside it - explain why: http://www.warriorforum.com/main-int...ml#post7939758 .
      .
      Interesting. I suppose this would make sense, hobbyists would probably become better long term repeat customers.There'd be little reason to continue purchasing if their problem is already solved, unless I can target other problems they may have. I'm definitely going to research this further.

      Originally Posted by discrat View Post

      This a Newbie way to look at this. The fact is people will optin in to a free report and even pay for a product for convenience purposes. It does not matter if it could be found elsewhere on the Web ( even for free).

      Time is money for people. If someone has lower back pain and they see you have a Report giving 5 Surefire ways to combat lower back pain then they will optin ( if your optin copy is strong and persuasive)


      - Robert Andrew
      That makes sense, thank you!
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    • Profile picture of the author Ben Holmes
      Originally Posted by discrat View Post

      Time is money for people. If someone has lower back pain and they see you have a Report giving 5 Surefire ways to combat lower back pain then they will optin ( if your optin copy is strong and persuasive) - Robert Andrew
      Absolutely true!

      I don't show anything on my website or in my products that you cannot learn yourself from widely available online resources.

      The key is that I can condense it into just the valuable and actionable material. I can give the step by step process that will end up ensuring that you're building a profitable online business.

      People are willing to use these sorts of shortcuts. It's a win-win situation... I'll derive profit from my work, and my subscribers will derive profit from the information I provide.
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      • Profile picture of the author Majora
        Originally Posted by Ben Holmes View Post

        Absolutely true!

        I don't show anything on my website or in my products that you cannot learn yourself from widely available online resources.

        The key is that I can condense it into just the valuable and actionable material. I can give the step by step process that will end up ensuring that you're building a profitable online business.

        People are willing to use these sorts of shortcuts. It's a win-win situation... I'll derive profit from my work, and my subscribers will derive profit from the information I provide.
        Interesting. So all I really need to do is set up a convincing squeeze page, set up my autoresponder with my course, and then focus solely on promotion while continuing to improve my squeeze page and emails?

        I always thought there was so much more to this.
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        • Profile picture of the author discrat
          Originally Posted by Majora View Post

          Interesting. So all I really need to do is set up a convincing squeeze page, set up my autoresponder with my course, and then focus solely on promotion while continuing to improve my squeeze page and emails?

          I always thought there was so much more to this.
          In a nutshell, yes this is true.

          Of course, maintaining informative emails and keeping a good balance of promotions within those Emails is ALWAYS going to be a continual process.

          And gaining fresh, quality leads everyday is another process that you will ALWAYS be working on !

          Or at least it should be.

          But many people do refer to Email Marketing as ' Set and Forget '


          - Robert Andrew
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          • Profile picture of the author Jason Jacoby
            I agree with what most people are basically saying...giving them a reason to opt-in to your website is the most important thing when you email them. Tell them about what your services will give them and the benefits that they will get if they subscribe, and if it's valuable, they will subscribe.

            And don't just get them on your list and never talk to them again. Stay engaged with them so you're always on their mind.
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  • Profile picture of the author SanwalC
    Hey I suggest u build ur list with a free report or ebook but before ask for their email so u can email them and have a opt in or capture page. Works like a charm!
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  • Profile picture of the author Javisito
    Personally I use a paid offer because I want to set their expectations right from the start that they will receive promotions.
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  • Profile picture of the author Matthew Trujillo
    Ok I'm glad you realized your strategy was all wrong. But I gotta commend you for never giving up and continuing to move on and ask for help. What you should be doing is building a list from the start. What you need is landing page specifically designed to collect emails and emails only. What you need to do is offer a free gift or something of value. Go into a niche that is in demand but also evergreen and hungry. After you collect their email you can offer a related offer to them or something that you believe will help them. Once they are on your list you want to help them and provide value and not pitch to them all the time. Having a blog is a good way of generating organic traffic and collecting emails provide unique helpful content for your visitors and naturally search engines will crawl your website, on your blog you can have squeeze pages throughout your website to collect emails or after every article published. Another way of generating traffic to your offer for free is by posting in forums related to your niche, you can also do video marketing which is also powerful as well as guest blogging. Paid traffic methods include PPC, Banner Ads, Solo Ads, and such. Don't invest in paid traffic unless you know your offer converts. The number one thing is to stay focused and to never give up, you never know how close you are to success if you quit.
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  • Profile picture of the author Jack Sarlo
    But where would you put the squeeze page on your site? Is the squeeze page the site itself?
    A squeeze page is a website that is made of just 1 page (excluding contact us, terms, etc), and that 1 page has 1 goal which is to capture the name/email of a prospect.

    How would a squeeze page work alongside a blog of that was a better option?
    They don't work hand-in-hand as you're thinking. If you're planning to sell only affiliate products a blog can be a tool to add content to it and affiliate links - so instead of having just a list you'll have a list and a blog. But just start with a squeeze page at first, perhaps start a blog later.

    My plan is to create a 14 day or so e-Course and promote affiliate products within the course and after the course is over as well.

    Interesting. So all I really need to do is set up a convincing squeeze page, set up my autoresponder with my course, and then focus solely on promotion while continuing to improve my squeeze page and emails?
    That's a good way to get started with something quite easy as that. Then only later perhaps explore other things like adding a blog, etc. Remember the ecourse content and affiliate products you promote has to be related, go hand-in-hand with each other as closely as possible. You're right then focus on learning a bit copywriting to improve the squeeze page conversions.

    If I had a blog about back pain for example, why would people opt-in if they can find similar information on the blog (or how would I make these two resources different enough to make it worth opting in to my list)?
    You're right, that's why you have to create exclusive content for your list, so they can only get it if they subscribe. If finding content ideas is an issue, then create a special report for them to get by optin in - then via email the only thing they receive is a notification whenever you post something new on the blog (you still build a list you can contact too anytime). You can use Aweber blog broadcast feature to do that.

    In terms of traffic, I'd probably try YouTube, Slideshare, social media marketing and organic search engine traffic if possible. For paid traffic, I'd test with Adwords, Bing Ads, Facebook Ads, and solo ads until I found something that cheap and targeted enough to be profitable for me. Is this a good idea?
    Yes, though start one traffic method at a time, focus on one until it's completely working in best possible way. I would avoid SEO however, it's not for beginners who doesn't have an established business yet. Avoid it. I would try more reliable methods that work faster.
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  • Profile picture of the author alexchen23
    There are many places you can put your optin box.

    Popup, side bar, ...

    Remember to have a sweet gift to give away and put your optin box above the fold.
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  • Profile picture of the author Kingshouse
    Straight off the bat I have learned that you only make money when people 'buy' something from you. What exactly are you selling?

    Building a list is great but what are you building a list for? If you fail to answer this question then what happens is that once people join your list you have little to offer them and so it should come as no surprise that they unsubscribe or ignore any other emails from you or worse they label it as spam.

    Building a list is really building up warm traffic. The more traffic you are able to warm up, the more sales you stand to make. Thing is people don't just buy stuff because you put up a website so the real question is 'what are you selling?'

    Don't forget that you made money from your previous endeavour but had trouble scaling it. Analyse what you did and see what worked and what didn't.

    The way I see it is that if you had built x10 sites you would have been making 300/month OR you could have tweaked the $30/month site until it made you $300/month. I hope this makes sense.

    I think there is hardly any niche where people do not spend money these days. You really have to find out what their problems/challenges are as this is what they will spend money on. No one really wants to pay for gas/petrol but we just have to. The question then is ...what are people spending money on? Can we supply it?

    I found that people who read my articles were great prospects for my list. They obviously liked to some extent what they read in my article and then clicked on the link at the bottom of it to learn more or get the freebie I offered. Once they joined my list I built a relationship with them then asked what else I could help them with. I then created that product for them.


    But where would you put the squeeze page on your site?......

    Most blogs have their opt in box to the top right of the blog. Most people are used to seeing it here.

    You could also use an exit pop up on your website so that those who were about to leave without taking the action you wanted can receive a gift from you so you can then establish a relationship with them and...find out what they need help with and provide it.

    You can also consider a standalone squeeze page. I use this nowadays mainly for solo ad traffic. It focuses peoples minds on joining or leaving empty handed.

    You could simply offer something for free and use any of the traffic sources you mentioned. The main thing is to then test and see which source got you the most opt ins then concentrate more on that.

    This is the place for questions and after that it's time to take action based on ll that has been said. All the best.

    Will D
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  • Profile picture of the author InFlames20
    Since you already made a list before you know how to do it, just repeat your steps. And test, test, test and test again

    There are a lot of possible ways where to put your opt-in forms, a lot of different call-to-actions to use and copywriting too. Just start delivering the best content you possibly can, be consistent, over-deliver everytime possible and your subscribers will love you. If your free stuff is amazing there's a lot bigger chance they will buy any paid stuff you recommend to.

    As for the traffic, yeah, social media is great (facebook, twitter, reddit), but don't forget blogs and forums too. It is also important to connect with the best people (experts) in your niche and get them to share your content.
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  • Profile picture of the author Carter Boatright
    Try to hit on a few of the following points when making a squeeze page:

    • Keep it simple
    • Spark curiosity
    • Benefit
    • Time Frame
    • Call to Action
    • Unique Words
    You also want to make sure you are heading the squeeze page in a way that it you only get opt-ins from people who will be interested in what you're promoting. A list is useless if you have people interested in learning SEO and your course is all about Facebook PPC.
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  • Profile picture of the author ninosem
    Heres all you need to do to make money in this business.

    1.) Pick/generate a hot converting offer

    2.) Stick with that offer until you make it successful.

    3.) Drive traffic (blog, videomarketing, paid traffic....) to a squeeze page and build your list.

    4.) Build relationship with that list, market to it, share helpful tips and focus on 80% value 20% promotions.

    5.) Take profits, reinvest, scale up

    Thats it!!

    Make it simple and don't complicate too much...

    You can master process or outsource anything (copywriting, webinars, technical stuff) you hate doing along the way.
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  • Profile picture of the author gloria123
    First and foremost you have to create your optin or squeeze page. Start building your list.
    I usually send traffic to my optin page. Your main focus and effort should be in generating new leads in a daily basis and building your list.
    As a bribe, get a PLR report related to your niche. Modify the content and give it away. Once they sign in into your squeeze page, send them to an affiliate offer.
    Do not complicate the process.
    First, create an optin page. Then offer the free gift to get their emails and build your list.Then send them to the affiliate product you are promoting
    Hope this helps.
    Best of luck,
    Gloria
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    G. Lewis.
    "Successful People Do What Average People Don't do"

    bestcoachingsystem.com

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