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Adidas abandons TV advertising to focus on Internet Marketing

by pauloadaoag Administrator
3 replies
This is huge. A major brand has decided to focus its ad budget on online advertising instead of TV ads moving forward.

Rorsted said the firm would focus primarily on digital channels to capture younger consumers, a crucial demographic for the sports clothing line.


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#abandons #adidas #advertising #focus #internet #marketing
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  • Profile picture of the author nmcalabroso
    I'm curious if other major brands are following this trend.

    Flipping the switch, would internet brands consider TV/Print ads to boost acquisition?
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  • Profile picture of the author affilorama-portal
    Online advertising is cost-efficient than the conventional mainstream media we're used to.
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  • Profile picture of the author wartest
    I think internet marketing will yield to more sales because of the prominence of online shopping nowadays.
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