Optimizing your eCommerce site can be daunting, but your long-term goals for increasing revenue are important, so it's essential to have shorter-term, incremental goals to build visibility in Search, ... [read more]
A new article on HubSpot looks into six key performance indicators (KPIs) that search marketers can learn to help them gauge their performance. Some great KPIs include: Organic traffic: This ... [read more]
A new article on Search Engine Journal reports that there are many indicators you're on the right track to reach your sales goals. You can quickly track your eCommerce SEO ... [read more]
I've landed an SEO position that will require much more tracking than I've done in the past. I'm used to tracking keywords in SEMRush. And tracking KPIs in Google Analytics. ... [read more]