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 Adsense / PPC / SEO Discussion Forum
 Just found out a trick to increase CPM for AdSense
 
Author  Topic 

leet

Posted - 04/30/2007 : 11:24:33
Hi all WF fellows,

I just found out something very interesting and useful about AdSense, can be considered as a legal trick (or maybe not, I'm not sure).

This trick allows you to increase your eCPM. As you all know, there is a "publisher id" that Google AdSense provides you. As some of you might have experienced before, once you delete the publisher id, the ads will keep being shown on the site, but you will be publishing them for no cost by Google's side. So you will be publishing freely. I will tell you something that won't bother you to leave your AdSense code without a publisher id for 4-5 days.

I did a test about this, and the result was great. I removed the publisher id. The first 2-3 days, AdSense spider almost never left my site (the same site we're talking about here, before with publisher id, and after without publisher id). The following 9 days, the spider never came to the site though. But guess what this test taught me? After I removed my publisher id for 2-3 days, when I put my publisher code again my eCPM was as high as $1,2. I was getting $1,2 per click and the ads shown were high paying ones instead of those crappy ones. That was an amazing experience for me.

As a result, once your earnings start to decrease, remove your publisher id for a few days, and put it back later again. Or you can just do this periodically to keep your eCPM high. You will earn more than you lose for sure!

PS. The site I used in this test was about "women" and had been considered as trash before I made this research. The test had been applied on 2 different accounts, and both tests were positive.

Leonard Bartholomew

Posted - 04/30/2007 : 13:32:05
Yeah, and when Google finds out you are changing their ads (against their TOS), they are not your ads, you are going to lose your Adsense account entirely. What will you do then?
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Jon Alexander

Posted - 04/30/2007 : 13:33:43
Is it the case that ads shown with an 'invalid' publisher ID are allocated to Google's own account?

So the ads they show are...


the best.
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leet

Posted - 04/30/2007 : 13:41:51
quote:
Originally posted by bart6258

Yeah, and when Google finds out you are changing their ads (against their TOS), they are not your ads, you are going to lose your Adsense account entirely. What will you do then?



You are not changing their ads indeed. You're just deleting the publisher id, which is not specifically stated in the TOS. There is no direct statement. There is only one indirect statement like "you cannot change AdSense codes" but what they mean by that is changing the size or the general process of the ads I guess. I'm doing them a favor even, I'm publishing the ads for free for a while. This is still all up to you though, I'm just sharing. Use it or not (:

And John, yes the ads they show are the best then. And even after putting your publisher id back again, they keep showing those best ads for a while, so you achieve great eCPM rates.
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CraigslistGuy

Posted - 04/30/2007 : 20:03:07
Though you may have had results, the practice may be against their TOS. Sometimes, the terms are not explicit. They have what they call interpretative terms. These are not written but derived from an explanation of the term.I have seen someone been given an interpretation of a clause we were not sure about. The explanation may be different from what you may assume like the definition of contextual advertising when it comes to the issue of whether you can place other affiliate ads on your site.

Meanwhile, this observation may be a discovery that the Google engineers themselves may not know.I am thinking that the removal of the pub ID automatically causes a change in the part of the algo that ties publisher statistics to cost of click. Just an assumption.
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leet

Posted - 05/01/2007 : 08:18:50
quote:
Originally posted by CraigslistGuy

Meanwhile, this observation may be a discovery that the Google engineers themselves may not know.I am thinking that the removal of the pub ID automatically causes a change in the part of the algo that ties publisher statistics to cost of click. Just an assumption.



Yes, you're right. My theory is that their algorithm starts to show high paying ads once there is no pub id, so no one to pay. This way they are taking %100 of what the advertiser paid to them. And this keeps going on when you put your pub id on the site again, at least for a while.

Open to your valuable comments.
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leet

Posted - 05/09/2007 : 05:07:55
By the way, a few more people tried this, and all the results were positive with them also. One of them jumped from $0.50 a day to $2.80 a day.
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merjoem32

Posted - 05/09/2007 : 09:45:22
Interesting. It may be worth a try but I'm a bit apprehensive. I don't want to be in trouble or anything but it seems to be worth the gamble.
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xerive101

Posted - 05/09/2007 : 11:09:37
If you get found doing this you risk your account as it is DEFINETLY against their TOS for altering their code.

Is it worth losing your account?
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leet

Posted - 05/09/2007 : 11:42:31
quote:
Originally posted by xerive101

If you get found doing this you risk your account as it is DEFINETLY against their TOS for altering their code.

Is it worth losing your account?



Do you think they would ban you just because you wrote your pub id wrong? I don't think there is any difference between two, maybe you forgot it blank? Or, do you think Google bans sites which use revenue sharing? They're altering the code all the time as you know.

Come on guys, this is nothing against the TOS.
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cartkris

Posted - 05/09/2007 : 13:30:30
This is a very interesting post. I would be interested to hear more about this. : )

Kristi
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Mohsin Rasool

Posted - 05/09/2007 : 16:40:32
Maybe you guys like this to test.

but personally i do not want to play with google code to risk google a/c.

BTW i appreciate the spirit of TESTING, and trying out of the box. Great Job!

Mohsin
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hmng

Posted - 05/09/2007 : 16:58:48
I think this qualifies as altering their code as their generated code would ALWAYS have a publisher ID in it. And altering their code is a violation of the TOS. Correct?

Hock
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xerive101

Posted - 05/09/2007 : 16:58:53
Do you really think the people at google are stupid? Of course they know what they are doing and they probably read shitloads of forums just like this one to keep up with the times.

Oh and forgetting to write your code in is "ALTERING THE CODE" how can you forget when they explicitly tell you to COPY and PASTE the code into your page. How do you explain when you COPIED and PASTED the code in that your Adsense ID mysteriously vanished????????????????
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leet

Posted - 05/10/2007 : 01:38:11
quote:
Originally posted by xerive101

Do you really think the people at google are stupid? Of course they know what they are doing and they probably read shitloads of forums just like this one to keep up with the times.

Oh and forgetting to write your code in is "ALTERING THE CODE" how can you forget when they explicitly tell you to COPY and PASTE the code into your page. How do you explain when you COPIED and PASTED the code in that your Adsense ID mysteriously vanished????????????????



You obviously didn't read my post. What about the REVENUE-SHARING forums then? Huh? Are they copying and pasting the code? Answer? Aren't they altering the code tons of times a day??

This is well tested and shared in public to help people get better earnings. This is not shitload. Plus I don't think people at Google are stupid, but I don't think I'm less wiser than them.
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Giavonnie

Posted - 05/10/2007 : 17:53:08
No disrespect my friend, however this is defiantly a violation of Google’s TOS. However if you were to do your keyword research, you will generate high CTR and a higher CPC. The code that is generated by Google is to stay intact, you are allowed to copy and paste that code to as many different sites as you wish.

I do admire you for taking such a grave risk and I hope that things do continue to work out for you. You are a brave sole my friend J
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emile

Posted - 05/10/2007 : 21:49:44
Google WILL ban you for this. Everyone knows what they are like for less minor offences.

And yes, it is black hat
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EricGiguere

Posted - 05/10/2007 : 22:18:11
As long as the code that makes it to the web browser is something that could have been generated from a publisher's AdSense console there are no issues. That's why revenue-sharing forums and such are OK. The problem here is that there's no way to generate AdSense code with no publisher ID. So yes, Google will slap you if they catch it. It may very well work.

You should try your experiment with the AdSense test mode. Perhaps it gives similar results, with no bad side effects...
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leet

Posted - 05/11/2007 : 01:22:31
Even if it's blackhat, I honestly don't think Google crew will even care about this. Getting banned because you left your pub id would be ridicilous.

No one has to try this though. If you're afraid of Google and making extra bucks, then don't try.
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karlsult

Posted - 05/11/2007 : 08:22:51
I think you get banned if they understand what you are doing. Probably they have no means to track this so for the time being (until someone gets banned) we can test it.

My opinion.

Karl
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erichpsw

Posted - 05/11/2007 : 13:59:18
This thread makes me laugh, not because of what everyone is saying...But what Google is doing...

Leave the Publisher ID Off, and the results equals Higher Paying and more relevant ads results.
Put the Publisher ID back in, and lower paying ads and less relevant ad results.

I thought Google wanted to provide the most relevant "Search" results, I guess that just goes for Google.

Erich
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TheResearcher

Posted - 05/12/2007 : 00:51:10
Hi Leet,
I agree with your theory, maybe other warriors also have this experience on their first day as an adsense publisher, the CPCs are very high until the next 7 to 15 days and then slowly decreasing to very low, but Xerive is right by deleting the ID (pub-xx) you've violating the Adsense TOS, I will not do this for sure.
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leet

Posted - 05/12/2007 : 09:28:17
All I know is I haven't been banned because of removing the pub-id so far.
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Jon Alexander

Posted - 05/12/2007 : 13:17:55
why would google ban you for giving them a few free high earning clicks???

:-)
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tinkerbelljoe

Posted - 05/13/2007 : 05:07:11
This strategy might work but its not long term thinking mate.
I rather invest in a strategy that increase my CPM in the long
term. I wonder what will happen when Google finds out that
publisher are doing this. They will change their TOS again
and then..oops you cant do it anymore
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derekwong28

Posted - 05/15/2007 : 10:03:21
I wonder whether removing Google Ads completely for a days will have the same effect? Surely, that is not against the TOS?
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52.ct

Posted - 05/15/2007 : 16:16:25
What if you replaced your Adsense publisher ID with an ID from a high traffic website site that uses Adsense like About.com. I heard Google makes deals with ultra high traffic sites to give them a higher EPCM. I don't know if it is true though.

Anyways, after a few days switch back to your Adsense ID. You should not be in violation of Adsense TOS since you are not leaving the Adsense ID blank.
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Josh Spaulding

Posted - 05/15/2007 : 17:03:28
Changing the pub-id is not altering the code. The pub-id is a variable that changes for each publisher. The code is the same for you, me and everyones else but our pub-id's are different.

I'm not too interested in trying this technique but it may be good advice.

I would ask why everyone is attacking someone that is trying to help you make more money??
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xerive101

Posted - 05/15/2007 : 21:19:25
The code is pre-generated for you via the adwords site, this IS YOUR CODE, edtiting this in ANYWAY WHATSOEVER breaks their TOS.

You may want to read them sometime.
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n/a

Posted - 05/16/2007 : 15:32:45
> I thought Google wanted to provide the most relevant "Search" results

Don't believe their lies.
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Giavonnie

Posted - 05/16/2007 : 18:13:19
Messing with Big Brothers code WILL get you executed!
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leet

Posted - 05/17/2007 : 11:50:56
Placing pub-id of About.com or whatsoever, or removing the ads completely won't help you to higher your eCPM.
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Jichino

Posted - 06/14/2008 : 11:18:26
If anyone reads this and tries this out to increase there adsense income, i would suggest that you do not try it. It will only end up getting you banned. There is a recent thread regarding this and other "risky techniques" over at Sitepoint. And evidently, this guy is trying to get alot of people to start using it because he made the same thread at digitalpoint too.
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SusanDeacy

Posted - 06/14/2008 : 11:51:48
quote :
Originally posted by xerive101

Do you really think the people at google are stupid? Of course they know what they are doing and they probably read shitloads of forums just like this one to keep up with the times.

Oh and forgetting to write your code in is "ALTERING THE CODE" how can you forget when they explicitly tell you to COPY and PASTE the code into your page. How do you explain when you COPIED and PASTED the code in that your Adsense ID mysteriously vanished????????????????
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bshearer

Posted - 06/14/2008 : 11:59:49
Speaking as an AdSense person I applaud your tests. A most excellent finding.

Speaking as an IT Auditor you are pushing your luck. The Pub-ID would be considered part of the algo or code. To suggest it's not part of the code is nuts. Yes, it is data and yes the code can function with and without a Pub-ID. But it is still a part of the code and you get bet the house that Google will to.

It is like gambling with the house. If you tie...the house still wins. If you are trying to game the system. The house will react.

Great discussion!
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Dhira

Posted - 06/14/2008 : 21:25:33
quote :
If anyone reads this and tries this out to increase there adsense income, i would suggest that you do not try it. It will only end up getting you banned. There is a recent thread regarding this and other "risky techniques" over at Sitepoint. And evidently, this guy is trying to get alot of people to start using it because he made the same thread at digitalpoint too.
Rubbish.
Nice first post though... Welcome Matt Cutts.. lol.
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askloz

Posted - 06/14/2008 : 22:17:02
No they are not, google supplies you with the content revenue sharing code... that's what the ca-pub id is for.

quote :
Originally posted by leet

quote :
Originally posted by xerive101

Do you really think the people at google are stupid? Of course they know what they are doing and they probably read shitloads of forums just like this one to keep up with the times.

Oh and forgetting to write your code in is "ALTERING THE CODE" how can you forget when they explicitly tell you to COPY and PASTE the code into your page. How do you explain when you COPIED and PASTED the code in that your Adsense ID mysteriously vanished????????????????


You obviously didn't read my post. What about the REVENUE-SHARING forums then? Huh? Are they copying and pasting the code? Answer? Aren't they altering the code tons of times a day??

This is well tested and shared in public to help people get better earnings. This is not shitload. Plus I don't think people at Google are stupid, but I don't think I'm less wiser than them.
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askloz

Posted - 06/14/2008 : 22:20:13
"so far" being the operative word, until someone shows google this forum post.

there are much easier ways to get $1 - $5 clicks if you know what to do without all this code tampering...

one word

"RESEARCH"

heard of it?

quote :
Originally posted by leet

All I know is I haven't been banned because of removing the pub-id so far.
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captivereef

Posted - 06/14/2008 : 23:05:56
Doing this is just plain dumb! Google will pull the plug on you and may already be in the process of doing so. Two of my sites had overly blended adds and i saw google was looking around my sites one day. Then bam 2 weeks later they disabled the ads to those sites with a follow up email that was not nice. That email scared me straight!!!

The short term gains are not worth the long term effects of a banned account!
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rahmat

Posted - 06/15/2008 : 04:21:57
Don't do it! It's against Google TOS to modify the code.

It's better to do split-testing experiment with regard to ads placement, color, and size in order to get the highest CTR.
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