| Author |
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rising4ce |
 Posted - 08/21/2007 : 22:38:21
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For those who are worried about sending too
many messages to their list, check this out:
http://money.cnn.com/2007/08/16/smbusiness/Fly_Lady.fsb/index.htm?section=magazines_fsb
(Read about a list of 400,000 emailed 15 times per day)
My wife is on this list, and reads ALL these
emails. The article says 15 emails daily, but
I've seen days higher than 30. (Every one makes
at least one offer...)
I laughed when I saw the "Fly-Lady Feather Duster", but
I cried when I found out she is raking in
over $4,000,000 per year!
I think I'm going to email "Fly-Lady" and ask if she'll
be creating a $7 report to explain how she did it!
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Mary Green |
Posted - 08/21/2007 : 22:42:17
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| Fly Lady was way... too many e-mails for me, I just could not keep up. But getting your stuff in order is very important for us chickidies, we just have too much going on in our pretty little heads. Anyhow, yeah I wish she would come out with a $7 report, heck the things I would do just to get a jv with her, I tell ya. She is good. |
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Floyd Fisher |
Posted - 08/21/2007 : 22:53:48
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quote : Originally posted by rising4ceFor those who are worried about sending too many messages to their list, check this out: http://money.cnn.com/2007/08/16/smbusiness/Fly_Lady.fsb/index.htm?section=magazines_fsb(Read about a list of 400,000 emailed 15 times per day) My wife is on this list, and reads ALL these emails. The article says 15 emails daily, but I've seen days higher than 30. (Every one makes at least one offer...) I laughed when I saw the "Fly-Lady Feather Duster", but I cried when I found out she is raking in over $4,000,000 per year! I think I'm going to email "Fly-Lady" and ask if she'll be creating a $7 report to explain how she did it!
Yeah, right. More like a $700,000 report.  |
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Jermaine.Malik |
Posted - 08/21/2007 : 23:00:50
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lol fly-lady.
I actually thought of Cody Moya when I read the headline lol |
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dylanloh |
Posted - 08/21/2007 : 23:10:34
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Hey Jermaine...funny you mentioned it..because I had the same
sentiments!!! LOL
Dylan |
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TimPhelan |
Posted - 08/21/2007 : 23:38:37
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Great story.
Thanks for posting it. I love these IM success stories whether it's the first $5, the first $500 month, a $4 million a year income, a $1 million day, or a company selling for hundreds of millions or billions.
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Alan Petersen |
Posted - 08/21/2007 : 23:46:38
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It's knowing your audience because I don't think that would fly (pun intended) for an IM list. I would bail off that list if I were to get 15 emails in one day from the same person!
Matt Furey sends a lot of emails and they're amusing but 15 in one day! Wow. |
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Matthew Keith |
Posted - 08/21/2007 : 23:50:28
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Seems she's representing the mother many people these days have never had.
Very interesting story!
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n/a |
Posted - 08/22/2007 : 00:01:45
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You'd be amazed at just how MISLEADING it is to believe folks
who tell you they won't stand more than X emails per day/week/month!
Case in point - these last 3 days, I've been sending my lists 3 emails
DAILY - in the I.M. niche.
Each points to a course about blogging... that's on my blog.
I have had ZERO unsubscribes, and over 20% clickthrough rates on each
email, on average, over this period.
Test everything. You'll be amazed. I guarantee it.
All success
Dr.Mani |
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rising4ce |
Posted - 08/22/2007 : 00:26:38
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Very true Dr.Mani, test everything...
One thing that isn't mentioned in the articles
is that in addition to the main list, there are
many sub lists...(of course a standard IM technique)
But, These sub-lists also generate 10-15 emails
themselves! (kelly, mentioned in the article even
manages her own list.)
We took a week off in the mountains without internet
access and returned to about 500 FlyLady emails...
I will say that I couldn't take an email pounding
like that; but my wife has bought all the books and
is very happy with the content.
Jim
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Rob Toth |
Posted - 08/22/2007 : 01:13:11
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>> Test everything. You'll be amazed.
Yup. Personal opiions are just that, personal opinions.
I've heard the rants of "offers with count down timers are annoying", "that color scheme won't work", "the font is too big", "I'd never read a sales letter that long" ... yet when you push theory and personal opinion aside and bring in PROOF, the picture starts looking very different. |
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Alice Seba |
Posted - 08/22/2007 : 01:47:51
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Way to go, FlyLady. I'm glad to see that success story. As a busy mom in 2002, I subscribed...but unsubscribed due to volume. Goes to show, the complainer like me (not that I complained, I quietly unsubscribed) just don't really matter. It's all about getting to your target audience!
Thank YOU for sharing that. I think it's totally awesome!
Alice |
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warner444 |
Posted - 08/22/2007 : 01:54:56
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It's all about getting to your target audience!
....that bears repeating |
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n/a |
Posted - 08/22/2007 : 01:56:05
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2 quick observations
quote : Originally posted by drmani
I have had ZERO unsubscribes, and over 20% clickthrough rates on each
email, on average, over this period.
1. NEVER boast of such results in public. Someone, somewhere
doesn't like it!
My autoresponder went through a hiccup - and I've received
a flood of email from annoyed/angry/amused subscribers,
asking why I had suddenly taken to sending out THIRTY-TWO
emails at once!
2. More emails DOES NOT equal more money.
More VALUE does - and if that value can be best provided with
more frequent, longer or repetitive emails, then that's the
right way forward.
All success
Dr.Mani |
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2mastermind |
Posted - 08/22/2007 : 02:23:45
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I was kind of thinking that 15 nagging emails a day wouldn't work in the IM niche either, because we're a more entrepreneurial/independant group. I mean a lot of us get into IM to get away from that kind of stuff from our bosses and work.
But think about it for a second. What's some of biggest problems people have when they go out on their own? Time management, discipline, focus, etc. What if you had someone constantly emailing you saying did you email your list today, did post to a forum yet, have you written an article?
Personally it'd drive me nuts.  But that's not to say there's not people out there who would welcome this thing. I'm not really one to write 15 emails a day, but it my be something for someone else to try out. |
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clare1982 |
Posted - 08/22/2007 : 02:31:18
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LOL@ Dr mani
I woke up this morning with 14 emails in my inbox and 12 of them were from you
I dont mind though because I found the all important one there for the 10 day blog challenge.Off to get started on it now. |
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sweetaj |
Posted - 08/22/2007 : 07:45:14
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quote : Originally posted by drmani2 quick observations quote : Originally posted by drmani
I have had ZERO unsubscribes, and over 20% clickthrough rates on each
email, on average, over this period.
1. NEVER boast of such results in public. Someone, somewhere doesn't like it! My autoresponder went through a hiccup - and I've received a flood of email from annoyed/angry/amused subscribers, asking why I had suddenly taken to sending out THIRTY-TWO emails at once! 2. More emails DOES NOT equal more money. More VALUE does - and if that value can be best provided with more frequent, longer or repetitive emails, then that's the right way forward. All success Dr.Mani
I opened my email this morning, and thought "Whoa, Dr. Mani's been BUSY!" (I was not angry, nor will I unsub.) |
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Craig Desorcy |
Posted - 08/22/2007 : 09:33:17
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Just checked out flylady.net, thanks for the link to the story.
That site makes a good marketing study.
I liked the part "Super Fling Boogie!!"
2,109,550 pounds flung since January 3rd, 2007!
Then you can add the Number of Pounds Flung along with your email address???
Get them in that funnel baby!
Great study.
Any guys doing this for men was the first question that came to my
mind once I saw the site.
In the article it says, "We set out to help people. And the business grew because of their needs."
She must be very happy at this point of profit doing something
she'd do for free and did for some time.
Big time wisdom there.
Craig
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howieS |
Posted - 08/22/2007 : 09:49:34
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Wow. If you have a market that is accepting, they will eat it up.
pick up artis (PUA) market - will accept emails like this - they want to meet girls - so they will read / open anything and everything . . . |
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Michael Badger |
Posted - 08/22/2007 : 09:57:55
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Hi Everyone, my first post in this forum - what a very informative and useful place this is going to be!
I think the main lesson to take from the FlyLady article is the importance of finding a niche that makes sense for YOU and to just be yourself and grow your business from your heart.
FlyLady seems to have grown her business in a very natural and organic manner - she had a pressing need to manage her own life better and unclutter her house, and this led her to her niche in a very personal way. She started just being herself on the message boards, and saw that her no-nonsense style was something people wanted/needed - so she made a business out it. How perfect!
For her, nagging her members with many emails a day is now part of her gimic, and it works for what she is doing and who she is. People sign up because they WANT the nagging! That does not mean that it would work for every business.
Each of us is individual and each of our businesses has its own life. Find a good balance of being natural and easy with the way you run your business, combine that with testing and tracking your results, and you'll find what works best to get the success you want. |
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stuarttan |
Posted - 08/22/2007 : 10:00:48
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Couple of ideas:
(1) Think reality TV when you think of communicating with your list. There's osmething we can learn there.
(2) A list is interested only when you become interesting. Think of how that can happen. Ususally, personal information/experience is involved somehow.
If there are some more thoughts on this, email marketing could become much simpler and less "mystical" to the uninitiated. |
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mybluedog |
Posted - 08/22/2007 : 10:06:38
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Where in the heck is this thing
collecting its opt-ins???!
I can't even see a subscription area.
Geeze.
A 400k list, with (in my opinion) an
eyesore design .... this thing deserves
careful study.
Anyone??
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Michael Badger |
Posted - 08/22/2007 : 10:11:39
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quote : Originally posted by stuarttan
Couple of ideas:
(1) Think reality TV when you think of communicating with your list. There's osmething we can learn there.
(2) A list is interested only when you become interesting. Think of how that can happen. Ususally, personal information/experience is involved somehow.
If there are some more thoughts on this, email marketing could become much simpler and less "mystical" to the uninitiated.
That is a great way of thinking about it! Who do we love on reality tv? - it's not the nice pleasant people following all the rules. It's the interesting or controversial ones who set their own rules that keep us coming back for more.
Especially in the IM world, we are all bombarded all the time by people following every else's example. It's a great thing to focus on finding your way to stand out from the crowd. |
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rising4ce |
Posted - 08/22/2007 : 10:22:08
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"where is it collecting opt-ins?"
Perhaps something to be studied here...
There are several paths to the email signup.
At the bottom of the home page; After scrolling through
ALOT of content there is this link:
http://www.flylady.net/join.asp
Which has this short note:
(excerpt, "Are you feeling hopeless? FlyLady can help you if you
will follow her directions and not get bogged down in perfectionism
and having to see the whole picture.)
and leads to their yahoo group here:
http://groups.yahoo.com/group/FlyLadyMentors/
There is no "squeeze page" in order to access content. I don't have
any interest in the topic; but those that do are almost fanatical and
are probably actively seeking out an opt in.
Home page is PR6 also, not too shabby.
A prime example of the "Authority Site" concept that John Reese
and others have been talking about.
Jim
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Ernie Lonardo |
Posted - 08/22/2007 : 10:23:39
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Thats simply amazing..15 bloody times:) I can't stand it when a marketer emails me every day, let alone 15!
Good for her though, it seems to be working. |
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Kay King |
Posted - 08/22/2007 : 12:17:35
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Flylady is what I think of as a "real authority site".
Flylady solved her own problem and then started sharing her methods with others and found a great need for leadership in the area and provided it.
The emails are not "buy this buy that" 15-20 times a day. They are "clean your sink", "clean out one drawer", etc reminders throughout the day for those who are domestically challenged.
In fact, several years ago Flylady used to apologize to new signups about the number of emails. The reason given was that she had only one list at the time and could only send all emails to everyone.
What should be studied perhaps is not how to monetize better - but how to create a program with this level of depth and loyalty.
kay |
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Paula Ferron |
Posted - 08/22/2007 : 13:03:06
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Flylady began when Marla was a member of a popular forum where devotees of the Sidetracked Home Executives books frequented. Members basically were help, and family, for those of us who are 'sidetracked', and need help keeping on task. There are more than 15 emails in actuality (success stories, motivation, etc), and as kay says, they are focused on helping the person achieve their goals. Many more groups have formed to target specific goals. Marla excells at understanding how the sidetracked mind works because she lives there, and began mentoring others which then led to her refinement of the system and adding her own flair. She understood and met a desperate need. No opt-in. Just occasional notes of good tools included in success stories of people who have used the system to achieve their goals. Because I live there as well, this is a passion of mine.
Hmmm...
Paula |
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dabuzz |
Posted - 08/22/2007 : 13:45:33
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hey thanks for the article rising4ce!
i got a few takeaways..
like:
quote :
One of those needs, apparently, is to find out how great the latest FlyLady products are. Anytime one of her FlyBabies e-mails a gushing testimonial praising one of her offerings ("I first bought the FlyLady calendar last year, and I LOVE it!"), Cilley forwards it to her entire mailing list. The testimonials typically result in a sudden sales surge of several hundred of the mentioned item.
brilliant!
and that's pure social proof..
same thing as David does at doubleyourdating.com
EVery single email got atleast one customer raving
about his stuff..
social proof is a BIGGIE!
specially coz OTHER people sell your stuff for you
for free
..........
another thing i noticed was that Cilley became a
a part of their life
that's HUGE!
kind of like the effect warriorforum has on people..
or 2ndlife or forums in niches..
people check them many times a day..
once they make you a part of their life..
you've got a LOT of control over them..
not to mention a lot of opportunities to sell
your stuff..
you'll be seeing this phenomena in the upcoming
months at income.com and Mike filsaime's community
based sites..
...........
and i loved this part:
quote : "We never set out to have a business," Cilley says. "We set out to help people. And the business grew because of their needs."
we had a thread here few days ago by Willie saying why
don't more people succeed..
and i gave some answer.. but having thought about..
it's because people simply don't provide value.
if you provide high value - even if your salesletter
converts pathitically.. you'll still have your customers
spreading the word..
(and then you can use the profits to hire a copywriter
to fix the letter)
put your focus on delivering value to people
and helping them out with their problems..
then selling stuff to them will become a lot more easier..
and by the way.. everyone who hates big read headlines..
checkout her website.. she got it too
Shariq. |
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nextebizguy |
Posted - 08/22/2007 : 13:54:51
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Check out the same refrain I've heard over and over from successful sites:
"We never set out to have a business," Cilley says. "We set out to help people. And the business grew because of their needs." |
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Zachary R. Skinner |
Posted - 08/22/2007 : 15:02:04
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Wow, that is really, really interesting!
I can totally see how sending out that many emails a day to those kind of people is extremely effective. I can also see how there aren't many other niches where that same strategy would work. I'm sure's theres gotta be a few....I'd really like to know what those are.
Dr. Mani also has a really great point. I am subscribed to all of his newsletters and I usually read most of the ones i receive. At the same time, if he would have asked, I'm pretty sure I would have also said that would not like to be emailed three times a day, lol! |
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Denise Hall |
Posted - 08/22/2007 : 15:23:31
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Simply amazing! Thanks for posting the story. Who'd have thought you could make a fortune by nagging?
I'm sure my ex-husband would say I'm good at that. If he's ever heard of FlyLady he might think it's me doing business under a pen name.
Denise |
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1inamillion |
Posted - 08/22/2007 : 18:01:52
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| Thanks for sharing this. She is using the power of bombardment to get her message across |
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Anna Johnson |
Posted - 08/22/2007 : 18:49:16
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Thanks for sharing this article. Very inspirational and informative.
Hit prediction: Yanik will invite Flylady to participate in one of his underground seminars. (And if he doesn't, someone else should!) |
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braver55b |
Posted - 08/22/2007 : 19:23:27
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Some people almost go into shock if they get more than one email a day from an ezine owner that it has become common practice for some ezine owners actually apologizing profusely for having to send another email in the same day as if getting more than one is going to kill them when they can always unsubscribe.
So I'm surprised about this story. |
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Mar |
Posted - 08/23/2007 : 01:59:55
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Great thread - if you look at the flylady site again, you'll see that she hasn't monetised it (as far as I looked, anyway) by plastering Google adsense all over it. How cool is that.
Margaret |
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Texas_Guns |
Posted - 08/23/2007 : 02:06:32
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I spoke to the Fly Lady on the phone for a couple of
hours about a year and 1/2 ago. It's great to see
this story. I enjoyed talking to her. It's rare
that I remember a conversation that long ago... but
I remember that she was SO SO full of passion for
what she does. BIG TIME.
I believe she mentioned to me that at the time she
was one of PayPal's biggest customers... |
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taji |
Posted - 08/24/2007 : 01:36:07
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I unsubcribed to several newsletters after they started sending emails 3 or more times a day. Once I emptied my email box in the morning. When I checked it that evening I had Over 108 messages. |
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Angela V. Edwards |
Posted - 08/24/2007 : 01:39:13
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quote : Originally posted by warner444
It's all about getting to your target audience!
....that bears repeating
Yep, exactly. That's why these people tolerate the 15+ emails a day; because they are the targeted market and the information they are getting is valuable to them. |
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bjb0077 |
Posted - 09/17/2007 : 20:32:16
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I had a look at the story and am still trying to figure out
a few things.
She "gets up early and sends her list a message
telling them it's 7am and time to get up". Think I've
missed some exciting technological advance. Also
can't understand why she hasn't discovered the
advantages of the auto-responder.
Can anyone explain how to get a message to someone
who's asleep in bed? And what happens if the last
message "It's time to go to bed" gets through if the
recipient has already gone to bed? Or gone "out on
the town".
Think there's the makings of a sit-com here.
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Anomaly1974 |
Posted - 09/17/2007 : 20:54:06
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The first thing I was thinking was Mad Vlad. Talk about inundating an inbox. LOL
Ward |
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| Topic |
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Who else mails their 400k list 15 times daily?