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Richelo Killian |
 Posted - 09/09/2007 : 15:29:37
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Hi fellow Warriors,
I was going to write a mini report on this, and sell it as a WSO, but, decided to rather give it back to this community.
You see, I have been a member of this great community since 1997. Back when we still paid to belong here. I know my post count does not directly reflect that, but, I generally like to fly under the radar.
My strategy I am about to share, is not fool proof, and is not guaranteed to work in any way. I do it, and it works GREAT for me. I make a ton of cash from it, and hopefully you will too!
So, here goes.
1. I sift through all the tons of offers coming in on WSO. I look for PLR products that include a sales page. I take my time to read every offer carefully, and also read the sales page in detail.
2. I pick and buy a product, or sometimes, multiple products.
3. I grab a domain name that works for the main product I intend selling.
4. I FIRST edit the sales page. I change names, graphics, grammar, spelling, add some more of my own copy, and add some bonuses.
5. I create the one time offer, which in most cases is MORE PLR material.
6. Now I edit the actual PLR material. I take my time, and read every single word. Again replacing names, links, emails, etc, Pay special attention to headers and footers in documents. I change the properties of the document to indicate I am the author, etc. VERY important! I change the name of the product! SO many people don't even bother to do this!
7. I create, or have created graphics for all the products, as well as the site.
8. I upload everything to the site, setup payment and download, etc.
9. I setup an Autoresponder, and some messages.
10. I get a friend to do a test buy of both the main product, as well as the OTO. I make sure payment works, user gets added to the AR, AND, that they can download everything they paid for.
11. I mail my small, but very targeted list, and offer them the product, AT A DISCOUNT! Not much, normally around 10% to 20%. I do this to get testimonials, and to get conversion rates.
12. I take the data I now have on conversion rates, and approach other marketers to see if they will promote the product to their list.
13. I start posting on relevant forums, with quality content, with a link to the product in my sig file.
14. I write articles and submit to article sites. Again, author bio box has link back.
15. I search for relevant blogs, and post quality comments on posts, with a link to my site.
16. I take 2 days off, and start the whole process over again!
This is NOT only for PLR books, but, ANYTHING PLR, including software and videos!
It is a fair amount of work, but, think about it this way. I put in around a week's worth of work, and average around $3K for that work. How many people earn $12k a month in their day job? Also remember, sales don't stop on those site, I just stop working on them!
I hope this gives someone the kick up the backside to go make some money!
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n/a |
Posted - 09/09/2007 : 15:32:25
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Richelo,
Thanks for sharing.
Vanessa
P.S. I've got something in development right now on PLR. I'll shoot you a PM soon.
V |
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Jake Riley |
Posted - 09/09/2007 : 15:44:01
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That's a good, straight forward write up and super
easy to do for anyone who is new to the industry.
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John Taylor |
Posted - 09/09/2007 : 15:44:42
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Rich,
Have you somehow got access to my webcam through Skype?
Your process is remarkably similar to my own. 
John
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asianlunatic |
Posted - 09/09/2007 : 15:52:30
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yep, that process works,
many will be stumped by how easy it is.. that they will NOT do it..
their loss really.. great to see Richelo making money off it..
Good work !
asianlunatic |
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JasonParker |
Posted - 09/09/2007 : 16:19:27
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You've made me a believer. Now I'm off to learn. Thanks for sharing this.
Not exactly a "lazy man's" game, but it appeals to what I think would be my strengths. |
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John Taylor |
Posted - 09/09/2007 : 16:24:21
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If you don't think that you have the skills or confidence to implement Rich's process on your
own, consider hooking up with a couple of "Specialists"... Build yourself a little team of
writer, graphic designer, copywriter & marketer - share the workload and the profit and help
to build each others lists.
John
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theebookcavern |
Posted - 09/09/2007 : 16:24:25
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Good advice Richelo. I'm currently doing a PLR experiment similar to what you're describing in a niche that I've not operated in before. I still need to get new graphics designed for the site and I'm also planning to add a blog to this site. I then plan to post the articles I distribute to this blog aswell. Hopefully, it will become a good resource for potential customers and also a good source of traffic.
My last PLR experiments have had mixed results but I believe this is partially due to the fact that I didn't go into a great level of detail promoting these products. I generally just sent a promotion to my list and then sold the product at full price in my eBay store. However, with eBay becoming increasingly difficult to sell on (in my experience at least) I've decided to go full steam ahead with this PLR experiment. I'll let you know how it goes.
I've also got another suggestion to add to your list of strategies. Write a short report/ebook relevant to the main product (or even use some more PLR material to create this ebook), get some cover graphics and a sales page designed for the said ebook. In this short ebook/report have links back to the main product and offer full resell and giveaway rights to this ebook. Then get it distributed.
- offer it in the free ebooks section of this forum, offer it to eBay ebook sellers, offer it to your list etc. It can be another great promotional tool.
Tom. |
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Richelo Killian |
Posted - 09/09/2007 : 16:25:31
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Jason,
Lazy people DON'T become wealthy! You HAVE to do the work to start. Eventually, you'll make enough to pay people to do the work. Even when you are paying people to do the work, if you want to continue to grow your business, you have to continue to learn and work hard!
Do you think Bill Gates, or Warren Buffet, or Richard Branson are lazy?! ;-) |
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John Taylor |
Posted - 09/09/2007 : 16:31:03
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quote : Originally posted by Richelo Killian
Lazy people DON'T become wealthy! You HAVE to do the work to start. Eventually, you'll make
enough to pay people to do the work. Even when you are paying people to do the work, if you
want to continue to grow your business, you have to continue to learn and work hard!
Do you think Bill Gates, or Warren Buffet, or Richard Branson are lazy?! ;-)
Aww Rich... you went and spoiled it!
Of course you can become rich the lazy way.. when you can afford to outsource and to delegate
using the profits from your business.
John
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JasonParker |
Posted - 09/09/2007 : 16:31:14
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Haha...
Richelo,
What I meant was that your method appeals to a way of working (hard) that I would be efficient at and enjoy.
When I was talking about being lazy I was referring to all the work that goes into creating a product.
Thanks for the post. |
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Richelo Killian |
Posted - 09/09/2007 : 16:33:09
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John,
If you are going to be at Puddy's event in Coventry in October, I think we are going to have a couple of fun discussions! You going to the event in SF this week? |
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John Taylor |
Posted - 09/09/2007 : 16:37:12
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Rich,
Yes, I'll be at the Brit Pack Live Event... at least that's what it says on the sales letter!
I'd better save up some zzz's - sounds like there'll be a few late nights.
John
P.S. No plans to visit the States this year.
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Richelo Killian |
Posted - 09/09/2007 : 16:44:14
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John,
LOL! I did not read the sales letter! Robert phoned and invited me. See you there! |
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PoenixDaily |
Posted - 09/09/2007 : 16:48:13
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| Richelo, thats one of the best short IM guides I've seen on here. I think you should still elaborate on it and sell it as a WSO. |
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Richelo Killian |
Posted - 09/09/2007 : 17:01:31
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Might think about it PhoenixDaily, WHEN I take a break from cranking out PLR based products. ;-)
BTW: This is NOT all I do! I do have my own products out there, as well as new ones in development!
Thanks for the compliment though. I don't think it is one of the best, but, that was never my intention. My intention was to show people how easy it can be to make money online, and HOPEFULLY get SOME people to take action! That's all it is about, taking MASSIVE action! |
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danaziz |
Posted - 09/09/2007 : 17:30:31
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Richelo,
Thanks so much for the information.
One question, do you use PPC at all when
promoting the product or do you not bother?
Thanks alot!
Dan |
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1inamillion |
Posted - 09/09/2007 : 17:37:58
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| Thanks for this post. |
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n/a |
Posted - 09/09/2007 : 18:23:05
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Great post Richelo...
I am sure it helped a bunch of warriors out and was a nice refresher for me :-) |
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Avery Berman |
Posted - 09/09/2007 : 18:29:10
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| Thank you for this post! I have had some PRL products on hand for some time, but never did anything about them. I think it's because I wasn't exactly sure how to go about it. I've actually bookmarked this post so I can refer back to it! Thanks again! |
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60MinuteAffiliate |
Posted - 09/09/2007 : 18:36:13
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That's an incredible post and very informative of you to share it at the forum.
Warmly
Colleen |
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rfs |
Posted - 09/09/2007 : 18:51:09
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| That sounds like a neat plan you got there. |
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pbrbart |
Posted - 09/09/2007 : 20:03:47
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So, to make this work, you need to have either a very multi-purpose mailing list, or you stick to the same niche?
I have one list of over 900, another of over 200, and a few under 100. No one is on any two of them, as they are very different niches. I'd have to either stick to my niches, or hope that an untargeted mailing would work.
Which do you do? |
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JoeMack |
Posted - 09/09/2007 : 20:10:26
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Wow, great minds think alike. I was just working on a project so similar to your post.
Best wishes,
Joe |
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asianlunatic |
Posted - 09/09/2007 : 20:12:10
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quote : Originally posted by pbrbart
So, to make this work, you need to have either a very multi-purpose mailing list, or you stick to the same niche?
I have one list of over 900, another of over 200, and a few under 100. No one is on any two of them, as they are very different niches. I'd have to either stick to my niches, or hope that an untargeted mailing would work.
Which do you do?
i will create a new marketing for this of course, you wont see much response if you suddenly broadcast a Gardening stuff on a Knitting niche..
what to do..
an idea..
sell a $.99 stuff on ebay, get good traffic to buy that, and offer the PLR product as a OTO..
you can creat PPC as well, BUM marketing, and so much more..
simple..
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bollytintin |
Posted - 09/09/2007 : 20:23:51
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Richelo,
GREAT post! I have copied your post to my system and will be printing it out. it will surely be a guide for success. ;) |
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Mikel Johnson |
Posted - 09/09/2007 : 21:42:05
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What a great plan.
Did you say that you do one whole PLR rewrite and all the other things (graphics, domain, sales letter, autoresponder messages, testing, articles and forum marketing) in just five days?
Is that time frame consistent? That is a lot of work to do in just five days.
Are you a full time marketer? How many hours does it take to do those steps from start to finish?
Thanks for the summary. It is very helpful!
Mikel |
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Richelo Killian |
Posted - 09/10/2007 : 02:19:48
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danaziz: I use PPC if the conversion rate is good to my own list, and my other marketing efforts.
pbrbart: I only do this for 2 very wide niches. Internet Marketing and Health and Fitness. Those are my 2 niches, and they are VERY wide. I have built my list in both of them, but, they are very carefully segmented. No untargeted email goes out to them.
mej023: I do the whole re-write, etc in 5 to 7 days, sometimes less. That is why I only get PLR that includes sales pages. Much easier and quicker. Graphics I normally outsource, as I suck at graphics. ;-) You will be amazed at what you can do when you focus, and work without distractions! ;-) Is it consistent? If I focus, and don't get distracted by everything trying to grab my attention, then yes, it is very consistent.
How many hours? Well, that depends on the size of the plr. I have done some in less than 8 hours, and I have had some taking MANY days.
I am in a bit of a unique situation. I am originally from South Africa. I am in the UK on a work permit. If I quit my job, I have to leave the country, and move back to South Africa, which is not part of my plan. SO, I am not a full time marketer, eventhough I can afford to be from my income online! Another 2 years in the UK, and I have my permanent residency, after which I can quit. My family and I lived in the Middle East for 8 years, and loved it there. There, I can run my own company, without being bound by work permits. We are currently considdering doing that, as I am earning more online, than in my job. ;-)
I am glad this post has helped some people. |
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Jim Burney |
Posted - 09/10/2007 : 02:51:09
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Great post Richelo (rich hello?)
I have been at this IM ,learning the ropes for a couple of years. Not much success. Focus is my main problem.
I will give your method a try. Write down an action plan and see if I can keep focused.
Thanks for sharing.
Jim |
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Adriaan |
Posted - 09/10/2007 : 03:17:23
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Hi Richelo
Thank you for this sound advice, it's really helpfull.
Might it be worthwile to list your product on Clickbank, for instance?
Regards
Adriaan |
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Francois du_Toit |
Posted - 09/10/2007 : 03:32:23
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Hi Richelo,
Good post! I think your strategy is certainly one of the best ways to monetize PLR's. I really like your attention to detail - Changing graphics, modifying the sales letter, editing the PLR product, etc.
I am often surprised how some marketers just slap their name on any PLR product without first turning it into a unique (you know what I mean) and quality product.
All the best,
Francois du Toit
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QuietSense |
Posted - 09/10/2007 : 03:48:15
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Thank you for this nice and detailed information on how to use PLR.
The only catch, it seems, is that you have to have a pre-existing list, or do you? Would you care to share how your sales are split between existing list and traffic generators (forum sigs, articles, blog comments)?
Take care,
ao
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Rich Pryor |
Posted - 09/10/2007 : 03:52:33
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GREAT post Richelo, thanks for that! <Copy><Paste> :-) (To my hard drive that is...)
This would be a great WSO that you could turn into it's own product for sure. For example, who do you use for payment processing etc.?
Thanks again,
Rich |
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Richelo Killian |
Posted - 09/10/2007 : 04:09:11
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QuietSense: Having your own list to start with helps, but, it is not 100% required. You could start with all the other promotion methods mentioned, as well as some PPC. PPC pushes the startup cost up, but, you have to start with building the list somewhere. You can do ALL free promotion, and you will get ok results.
hanabound: I use PayPal only for now. Most of the PLR stuff I sell is sub $100. Once I start pushing higher priced items, I will use my 2CO account as well.
For everyone: I see a classic patern emerging here..... People see obstacles. That's all they see, and take NO action!
Biggest apparant one on here.... I have no list. Well, I had no list when I started, nor did any of the big names in IM. We did not use that as an excuse not to start. We built the sites, added the products, used some free, and later some paid promotion, and built our list.
I also don't have one of these 100K plus lists. I have a very small, but, very responsive list. I get an click through rate with my list of over 50%. FANTASTIC for any list! Depending on the product, and the copy, I have seen conversion rates as high as 40% on the front end.
The main purpose of the post was/is to get people to take action. Don't look at what you DON'T have! Look at what you DO have, and work with that! Complaining about not having something, and letting that stop you from taking action, is why so many people fail, and leave this industry. Take action NOW! One step at a time. You WILL make it! |
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JoeMack |
Posted - 09/10/2007 : 06:52:58
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Richelo,
You are a prime example of why the Warrior Forum is so great. You take the time to spell out the steps you take to personally succeed. Not just theory, but the actual nuts and bolts of the process.
Best wishes,
Joe |
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Richelo Killian |
Posted - 09/10/2007 : 06:59:45
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Thanks Joe!
Your product which is on WSO now has been a great performer as well for me! Well, the products created FROM it! Again, I took a little bit of initative, bought a installer creator software for $100, made the install of the final product fully automated like so many Windows programs, and bingo! |
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Greg Cooksley |
Posted - 09/10/2007 : 07:40:03
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Hey Richelo,
Thanks for sharing....
Amazing amount of information packed into that...
Regards
Greg |
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JoeMack |
Posted - 09/10/2007 : 07:40:48
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Thanks Richelo,
Its really good to see someone buy my product and actually put it to use to earn a proft.
Best wishes,
Joe
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milan |
Posted - 09/10/2007 : 07:55:29
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Ah guys,
you make it look so easy and I know it's not.
I tend to believe that the step not mentioned here is very important:
RESEARCH FIRST.
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Richelo Killian |
Posted - 09/10/2007 : 08:03:22
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Milan,
It IS easy! As I said in other posts in this thread, my only 2 niches are: Internet marketing and Health and Fitness.
The rest is covered in the 1st 2 steps:
1. I sift through all the tons of offers coming in on WSO. I look for PLR products that include a sales page. I take my time to read every offer carefully, and also read the sales page in detail.
2. I pick and buy a product, or sometimes, multiple products. |
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My Step By Step To $3K in 2 weeks