| Author |
Topic |
JoeF |
 Posted - 04/28/2008 : 14:19:38
|
Hey All,
I can't figure this out for the life of me and I'm hoping you can help.
I have a Yoga/Breathing program for athletes (with a unique twist) that I created.
If you were doing it, would you create a general "catch all" website for all sports and athletes - trying to brand yourself/program as the go-to/authority. Which of course could be broken down into individual sports inside the site in a message forum (or whatever).
Or...
Would you create 10 or so sites and put a spin on the general program for each individual sport (i.e. Yoga for Golf, Yoga for Volleyball, etc...)?
I've been researching to no avail.
I would be very grateful for any insights.
Thank you,
Joe
|
|
Steven Wagenheim |
Posted - 04/28/2008 : 14:29:47
|
Joe, on a keyword level, you'll probably have more success targeting each
individual sport, but without knowing what keywords people are looking up to
find this info (you did do your keyword research, right?) I really have no way
of knowing who your target market is going to be. |
 |
|
John Hillage |
Posted - 04/28/2008 : 15:19:44
|
Definitely try to niche it on each sport. I heard of someone who did OK from a product (I think it was a DVD) teaching rock climbers yoga moves that could improve their skills. But Steven's question is essential before progressing - is their a market for your product/s?
John Hillage |
|
|
Steven Wagenheim |
Posted - 04/28/2008 : 15:26:10
|
Okay, you know what? Granted I can only go by the description of the product,
but I did a quick keyword search on anything related such as breathing program
or breathing training or yoga for athletes.
Almost nothing. The best I came up with as far as a keyword search was one
keyword that gets about 360 searches a month.
The KEI is about 6.
Joe, I think you're going to have a very hard time making this fly unless
you have got some very unusual ad campaign planned and are going to target
keywords that really aren't related. And if you do that, you're going to have
has hard a time as I'm having with one of my niches (stupid me) in trying to
convince people that this is something they want.
Hey, I wish you the best of luck with this, I really do. But my research is
not looking good. |
|
|
Fabian Tan |
Posted - 04/28/2008 : 15:27:55
|
I don't know if there is a market for your type of product (there might be) but as said above, it's generally better to target the sub-niches for each sport.
Having said that, there's nothing wrong with targeting general sports people either. After all, it's not about the sport is it? It's about how how your method will improve the performance of the athlete, no matter what sport he is.
But if you do target the sub-niches, target all of them, rather than concentrating on just one. A sub-niche on it's own is often too small to make any kind of a living.
You can create a site like this:
mainsite.com/sub-niche1.html
mainsite.com/sub-niche2.html
Or just buy separate domains for each niche. This option might be better for getting good search engine rankings.
You do want to build lists for each sub-niche too.
Fabian |
|
|
malibumentor |
Posted - 04/28/2008 : 15:30:20
|
Athletes who need great lung capacity may be an
easier sell on Yogic breathing methods.
If you want to sell it to golfers you will need to
create a need in them, but swimmers will already
know they can benefit from increased lung capacity.
To presume that the same breathing techniques would
be of equal interest to all groups in probably inaccurate.
I'd try working with some local athletes - get them
practicing your methods and get testimonials that
include hard numbers about how much better they were
able to perform.
With testimonials from people in many different sports
you should be able to market it as an improvement-program
for any athlete - but if you don't have the proof you
may find persuasion is tough. |
|
|
scott.dennison |
Posted - 04/28/2008 : 15:33:09
|
You can trust what Steven is telling you. He does know this business.
That said, I will add that if you were to launch around some of the other niches, you could blog about the breathing/yoga stuff and possibly find some crossover interest.
You might also try an old Tom Antion trick to run a few of your keywords on Google to a landing page with autoresponder to see if there is any real CTR and conversion.
Otherwise there are other applications for advanced breathing - keep looking and you'll probably find them. |
|
|
Andyhenry |
Posted - 04/28/2008 : 15:35:34
|
| BOTH.... |
|
|
JoeF |
Posted - 04/28/2008 : 17:36:33
|
Thank you everybody... you've given me some real meat to chew on.
That's why I love this place! |
|
|
Tristan Bull |
Posted - 04/29/2008 : 00:15:11
|
Hey Joe,
It seems interesting and needed enough. You might try further researching your Yoga competition.
Cheers,
Tristan
|
|
|
Brennen Noble |
Posted - 04/29/2008 : 00:30:25
|
Personally I suggest doing both! Just another brick in the wall for the link network, and another place for traffic to land.
Do the individual sites first and then summarize on the catch-all page with links to each category.
My .02 cents
Brennen Noble |
|
|
PVReymond |
Posted - 04/29/2008 : 08:03:52
|
Joe, first thing is to do a research to know what sports you could target.
For example golfers couldn't need it or may be they need it, you have to research.
Once you know who you are going to target you create a specific site for each sport where you explain the benefits of your course for that specific sport.
It is all about positioning because Yoga/Breathing program for Basketball players will outsell Yoga/Breathing program for athletes.
If I am a Basketball player and I see Yoga/Breathing program for athletes probably I don't buy it but if I see a Yoga/Breathing program for Basketball players I buy it because I realize that it is for me.
Anyway you have to test.
Thanks,
^PV Reymond |
|
|
| Topic |
|
Banging My Head Against the Wall...