Changing an e-commerce store to an affiliate blog

3 replies
Hello~

I need your advice. I have an e-commerce store that I started in 2009.

Back then 50% of our products were dropshipped and the other 50% were light bulk inventory (which were of our favorite and best selling products that the manufacturer did not offer dropshipping).

I now live overseas (husband's job) and 100% of our products are dropshipped. There are now only a handful of products that I believe are the best products to offer to my customers but these products are never in stock when I place an order with the distributor which I end up having to cancel the order.

I decided that I would like to change my store into an affiliate blog for the same products that other stores carry rather than my own. I have a new name for this blog because my "store" name actually has the word "store" in it and we are no longer a store.

My question is shall I keep my old store domain and replace the store with my blog or do a redirect from my old domain to my new domain? I have a new domain name.

I really don't know how to do this and would appreciate your help and advice.

Thank you.
#affiliate #blog #changing #ecommerce #store
  • Profile picture of the author VinMarketer
    If you receive traffic from organic search then you should keep the domain name. You should keep as much of the site as possible (at least that which receives traffic). Don't worry about the name "store", and in fact you some day might want to go back to the ecomm model.
    Turn your product pages into affiliate sales pages and try to optimize that rather than scrap everything and put up a blog.
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  • Profile picture of the author winnermarketing
    I think you must keep the same domain, expecially if you have traffic by direct searches.

    With you new domain you could sell the dropship produtcts never in stock, maybe in future your distributor will solve the problem!
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  • Profile picture of the author Lovemy3Dogs
    Thank you very much for your suggestions and assistance. I'm planning on changing it to an affiliate store and keeping my domain name. Thank you!
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