Social Media is a great equalizer: big brands can be outsmarted without making huge investments, and small brands can make big names for themselves.

Blendtec was a relatively unknown company selling $400 high-performance blenders. after seeing CEO Tom Dickson testing the machines by blending two-by-fours, marketing Director George Wright had a brilliant idea for a series of viral videos. He started to blend everyday objects - glow sticks, iPhones, Rubik's Cubes, and television remote controls-and posted the videos to media-sharing sites such as YouTube. The videos have now been watched more than 100million times and have garnered the company a ton of press and buzz.

A small speciality baker in New Jersey, Pink Cake Box, leverages nearly every type of socal media that exists to build a substantial brand. Emplyees write a blog that features images and videos of ther unique cakes. They post the photos to Flickr and the videos to the company's YouTube channel. Pink Cake Box has more than 1.300 followers on Twitter, and more than 1.400 fans on Facebook.

The software startup HubSpot, has invested a lot of energy in social media marketing with some success. Our blog has more than 19.000 subscribers(fueled by appearances on Digg, Reddit, and StumbleUpon). Many of companies have more than 15.000 follwers on twitter, more than 30.000 memebers on LinkedIn and more than 5.000 fans on Facebook pages. Imagine yourself with that kind of figures...