E-Commerce Site - Declining traffic/sales
I am making this post because I am finding myself stuck and I could really use some help.
I was brought into a start-up to clean up the mistakes of the guy before me and grow our start-up. I am seeing declining traffic and sales at my web store www dot makerskit dot com
I think my major focus needs to be quality traffic.
WHAT I HAVE TRIED:
I have fixed the website which has fixed our conversion rates, TOS, and pageviews.
I have optimized FB ads and we are growing our page at about 400-500 new likes a day.
I have brought on a great agency to handle SEO and PPC campaigns but we are in the research stage.
I am managing our retargeting campaign which is returning well(relatively speaking)
I have used promo's to boost sales, and contests to grow our email list but it seems futile with such low traffic.
The only thing that has really been driving traffic is Reddit and FB but they have yet to convert to sales for me.
WHAT I HAVE NOT TRIED
Heavy Content Marketing -- I know which content does well but pumping out interesting, quality content regularly is an issue.
Purchasing Traffic in my space -- I have looked into web traffic geeks and I can target my industry pretty well through them but unsure if I should pull the trigger.
PR Hacking -- Been thinking about it but have not actually done it. PR write ups drive small amounts of traffic.
If you guys had any ideas on top of this or just some feedback in general I would be so so thankful!
Thanks everyone
Salehoo
http://www.salehoo.com
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