This isn't a guide so I'm not going to get too detailed about how you go about setting these things up but I will tell you a few things that I know work.
Kinds of Freebies
Nobody is going to hold a gun to your head and tell you that you have to offer new subscribers something simply for subscribing. Your great gift to them could be insider wisdom delivered through your weekly newsletter/monthly newsletter. But freebies work in different ways. One of the biggest ways they work is that by giving your subscribers something that you've worked really hard on you are fostering a relationship and trust. Even more if the freebie is a resource that can be applied to everyday life or save your subscribers time, effort and money achieving their goals.
Here are a few awesome freebies you can your subscribers:
1. Downloadable content.
2. Your top 10 secrets.
3. An eBook.
4. A case study.
5. Life hacks you've used to become successful.
6. Access to a course you've created.
Literally any of these things can be modified for your target audience. Sure each of these things take time but if done correctly they are really worth it in the long run.
Holding a giveaway is a great way to grow your subscriber/follower list. You can put together a really cool genre specific package to give away to a random subscriber. For example, if you're a music reviewer you can make a package with: a vinyl, a band tee, a gift card for downloadable music, tickets to see a particular artist in concert and an MP3 player. Clearly doesn't have to be that deep but you guys get what I'm saying.
I know what some of you are thinking. Giveaways can bring in a lot of folks but who's actually going to stick around after it's over? This is just one of the risks you'll have to learn to take if you decide to do a giveaway. So, *shrug.*
The Mighty eBook
eBooks are the cream of the crop when it comes to giveaways. Why? Anyone can write them and they don't have to be very long. Here are the key benefits of using an eBook as a freebie:
*** They're downloadable content and can be viewed pretty much anywhere.
*** They don't expire.
*** They don't have to cost money to create (unless you choose to hire a writer).
*** They can be used for years on end if you chose.
A Goodie Pack
A goodie pack is a great compilation of things such as coupons, an email series, a free course, workbook and more. An example of this maybe something like the following:
1. A guide on whatever service/product you're selling.
2. A case study.
3. Coupons for products relevant to the products/services.
4. A free subscription to your super cool email subscription.
5. Some mo' stuff.
Yes, I do believe I did coin the term goodie pack. Take note. Write about it on your blog or joke me in the comment section. And while you're at, let me know whether or not you give away freebies and why.
'Til next time folks!