Keyword rich content need I say more!
You'll prove yourself as an authority in your industry.
What better way to stand above your competitor than by showing everyone why you're better? Blogs are a great platform to share your knowledge and experience while educating the public and getting them to trust you.
You'll give a point of difference to your competitor.
With thanks to the internet the world is getting smaller and consumers have way more choice. Each of your competitors are making the same promises that you are, in a not so different way. Blogs help you to stand out from the crowd, build your brand, and allow your own personality to creep in to your marketing so that your market not only trust you, but now they like you too!
You could go viral!!
As we know, going viral is not something that needs medical attention but something that everyone with an online business strives for! Publishing a witty, engaging and informative blog has the potential to make your brand an overnight internet star if it lands on the right screen. The internet is an incredibly powerful marketplace and regularly providing fresh content means that any second now you could strike it gold!
Think of how many times you click 'share' on a Facebook post per day, and times that by all the people using it! Its so easy to share content on social media sites that your blogs need to be out there too. They have the potential to reach the other side of the world in minutes. But only if they're good enough.
People stay on your site for longer.
A little secret here Google rewards your site based on how long people spend there. This is how they prove that they've provided people with the information that they're searching for. A site rich in key words and phrases with content that people are actually reading count your extra Google points here!!
Blogs count as quality backlinks.
A backlink is a link to your site that someone else has referenced in their online material. Google rewards the number of times your site is linked naturally. Its a classic SEO method and it works. Write a blog which appeals and if someone else references it, you're improving your SEO without lifting a finger.
Now you know why all the cool kids are blogging and how they're doing it, the only question left is why aren't you?