15 Ways to GrowthHack Your Content Creation Process

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Not too long ago I posted this at ContentRanked.com but wanted to share a condensed version here.

1. Conference Agendas/Schedules

First, do a routine search for conferences related to your niche. So a simple search string like [keyword] + conferences would work.

Next, visit the first 5 pages in the search results to find suitable conferences.

Note: Its better to seek out conferences that have just passed or are right around the corner because that will give you the most accurate information.

When you find a conference that looks promising, look for the word agenda or schedule on their site.

If that particular conference doesn't have it, move on to the next one. But, if it does, this will be the main place where you'll get a run-down of the whats being covered.

Try it out.

2.Snoop through Comments

The method here is simple.

Because most post have comments, there's usually 1 - 2 commenters that ask questions that weren't addressed in the post.

All you need to do is find those questions and elaborate on it in your post.

3. Non-Promotional Facebook Groups

First, do a search for groups in Facebook related to your general niche.

When it auto-populates results related to that main keyword, scroll through and click on groups that you're interested in.

What you're looking for are general questions people may have.

Once you found a question, do a general search for it in Google and study the posts that show up on the first 5 pages of results and determine if its a topic worth pursuing.

4. Strategically Use Udemy

First thing you want to do is enter your keyword into the search bar of the site. For example, lets say you were in the SEO space. You would search for SEO.

Next, sort the results by the most relevant and choose one of the courses for that keyword.

Note: You want to start off with the most reviewed courses first these would ensure that a fair amount of people bought the course and liked it.

After you choose a course, the first thing you're going to look at is how many people actually enrolled in the course. The more people enrolled, the more it just confirms that people are interested in the content that's shared in this course.

Take a look at the curriculum to see what ideas are being covered and choose your topic.

5. Ask Your Readers

This is probably the quickest content shortcuts you can apply.

Here's a template you can copy:
Hey,

How are you doing? I hope all is well.
Just wanted to ask you one question, which hopefully, you'll answer.

Is there anything you want me to write about in a blog post?

Ive written posts such as:

[post 1]
[post 2]

Just to name a few. And those were some of the best posts on my site.

Why?

Because I asked and that's what readers wanted.

Bottom line is I rather write content that you actually want to read. So, Id love to hear your suggestions.

Just reply to this email. Sounds like a plan?

[Name]
6. Google Auto-Populate

Lets say you wanted to publish a post optimized for the keyword exercise plan.

First, type it in Google:



And what you should notice are additional suggestions of topics people are eagerly searching for:



This alone should give you many options to take any single piece of content.

But wait, that's not all

Here's something else that Google does to help you.



Even more content suggestions that people are searching for.

Think you can use this shortcut to create exceptionally targeted content?
I know you can.

7. Buzzsumo

Go to Buzzsumo and enter your keyword in the search.

The results that appear are the most popular posts (based on social shares) for the past year.

Sift through the results until you find one that works for you.

To get even more out of this, enter just the URL of the post you chose to see all of the popular content that site has put out within the last year.

Let me tell you, this is one of the best ways to generate ideas.

8. Expand on a List Post

If you dont have any list posts on your site, find a list post from a site in your niche.

Search through each point on the list to find something you could turn into a stand-alone topic readers would be interested in.

Next, use GKW to qualify if its a good topic and how many searches it gets a month. When you find one that gets a decent amount of searches to Google and scope out if its a topic that others in your niche has written about it.

If it is, you have a potentially good topic. If it isn't, just move on to the next list post.

9. Use Quora to Find Questions Readers Have

Quora is one of the best places to get proven content ideas.

Here's how it works:

1. Find a topic your readers want an answer to
2. Determine if the question is something that gets searched for often
3. Write a post that goes above and beyond whats already out there

Cant get much simpler than that, right?

10. Reverse-Engineering Sub Headings

Find a site you like and search it for posts your readers might be interested in. Within those posts, look for interesting subheadings that you think you can use to create new, engaging content.

11. Slideshare

Here's how to use Slideshare to produce content ideas.

First, head over to Slideshare and instead of doing a search, click on more topics:



This will bring up topics assigned to a specific category.

Next, explore each topic until you find one that matches your general niche.



Say for instance, you were trying to find content revolving around anything workplace related, you would choose Recruiting & HR:



Lastly, seek out content that not only interests you, but has a decent amount of views.



With this slide, you can clearly see how many views it has.

All you need to do is view the slideshow, get ideas and start putting pen to paper.

12. Stalk Emails

There's nothing like following a popular business/blog and seeing what they're emailing to their list.

All you need to do is take a look at the tips they're providing and see if its something worth talking about yourself.

13. Industry Related Forums

Lets say your primary keyword was photography.

Do a search in Google with inurl: forum + photography.

This would bring up more than a few forums around the topic of photography. From there, choose a forum and skim through the threads.

When you find something that interests you, do the research in Google for the phrase.

If theres a lot of results, check out the content on the first 5 pages to see how you can make your post better.

14. Niche Specific Magazines

Heres the step-by-step process:

First, let's say you operated an E-commerce site in the soap making niche and you were struggling with proven ideas.

The first thing you want to do is go to Google and search for [your niche word] + magazines:

What should come up is a mixed bag of magazine in that niche.

Next, choose one of the magazines and try to find either a current of past issue that you can preview. The fortunate thing about these magazines, is that they tend to feature a ton of articles that cover a wide variety of topics.

Choose one and you're good to go.

15. Use Infographics for Inspiration

First, go to a site like Visual.ly and create an account.

Next, enter a keyword that describes your sites broad niche. When the results pop up, find an infographic that interests you and create something better.

Hope this is useful to you.
#growth hacking #content #creation #growthhack #process #ways
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  • Profile picture of the author marketingmasala
    Thanks for sharing this post! These are some great tips and should be surely followed to increase traffic and create a continuous customer/client base. At times the importance of content is underrated but it plays a significant role in generating clients.

    However, I also believe that building engaging case studies and creating free resources like eBooks can be good ways to grow your business through content.

    Hope you find it helpful!

    Cheers,
    Sanchila Arora
    Marketing Masala
  • Profile picture of the author Rozanne
    Loved the thorough post, but one content creation process that really caught my eye, is the one where Google suggests you keyword searches people are looking for. That there is huge clue of how to craft out your content creation strategy.

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