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What's your favourite growth hack of all time?

by timokeefe
13 replies
Mine is the extremely simple Hotmail one where they added "P.S. I love you" to the bottom of every email sent through the service. I know it doesn't exactly fit, as it's not really data-driven, but it does have that simple feature but huge reward feeling of a good growth hack.

What's your favourite growth hack of all time?
#favourite #growth #hack #time
  • Profile picture of the author modelstar
    That was a great hack.... backfired once or twice when people wrote emails sharing terrible news!
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    • Profile picture of the author timokeefe
      Originally Posted by modelstar View Post

      That was a great hack.... backfired once or twice when people wrote emails sharing terrible news!
      To be honest I think that's why I like it. It's mischievous so it grabs attention.
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  • Profile picture of the author plastio
    I liked AirBNB implementing an undocumented Craiglist api to reverse post their published property.
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  • Profile picture of the author Marcus W K Wong
    For sure, mine is definitely Soulja Boy (I was a teeny bopper fan, I won't lie / no regrets haha).

    So get this, the dude revolutionalized marketing in the piracy game.

    Do you remember when you used to use KaZaa or LimeWire for your music downloads? (yeah we've all done it I'm sure, and we were well aware it was illegal but rarely regulated haha). As well as the ever popular MySpace back then.

    Right, well to get his music out there - he would rename his MP3 files as music from popular artists like Britney Spears, Justin Timberlake, 50 cent and as well as many artists in the rap/hiphop/rnb genre because that was his target audience.

    At first, most listeners would be like "wait what? This isn't Britney!", but sooner or later the came around to appreciating his music and with the signature "Soulja Boy Tell'em" within the first 5 seconds of each of his songs, it made the listener hyper aware of who they're listening to.

    From there it's basically history. Virality drove his career upwards with a growing fanbase. Big enough that the music industry would notice and viola - the rest is history (including his career because nobody knows what he's doing these days).

    But that was it, Simple Prehistoric Growth Hacking at it's finest.

    Now where are my Bathing Apes...
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  • Profile picture of the author Reddevil007
    How is that a growth hack?

    It will only come in notice, only when the person opens the email.
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    • Profile picture of the author Marcus W K Wong
      Growth Hacking is pretty much applicable as a term beyond just traffic, SEO and lead generation. If you've forcefully created a referral program to your growing userbase with little to no backlash - I'd say that's pretty successful as a growth hack for acquisition.
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  • Profile picture of the author williamstark
    Use a JavaScript for hide cookies of a website. If you are using personal information in your website then you need some website security tools. It will help to hide the public information.
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  • Profile picture of the author Shams Sikder
    I should probably already know this, but what's a growth hack?
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    • Profile picture of the author jamilWinkelbaum
      It's just a term for creatively promoting a product or service that usually doesn't involve money or ads to generate traction
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