A great growth hacking strategy for an author?

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Okay, so AirBNB utilized Craigslist users as part of their growth hacking strategy. PayPal paid people for referrals. DropBox gave people extra storage for referrals.

What sort of growth hacking strategy could a single author use? And what platform would an author piggyback on (aside from the obvious Amazon) to significantly increase readership of a book ... to sell, let's say, 60,000 copies of that book within six months.

Ideas?
#growth hacking #author #book sales #growth hacking #piggyback #strategy
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