How to Lower My Bounce Rate?

by 3 replies
Hey everyone, is there a solid video guide that shows you how to lower my bounce rate? My bounce rate is above 90% and I dont know what to do about it. Please advise!
#growth hacking #bounce #lower #rate
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  • Profile picture of the author dburk
    Hi smolodoy,

    A high bounce rate isn't necessarily a bad thing. It could simply mean that your users are finding everything they need on the first page they visit on your website. Don't make your bounce rate into a goal, it is a metric to be used for diagnostic purposes only.

    Bounce Rates Make Poor Goals

    Use your bounce rate as it was intended, as a diagnostic metric to help you understand what is going on, don't try to lower bounce rates just for the sake of having a lower bounce rate, that is a common trap that people new to web marketing data analysis often fall into in error.

    There are many landing pages that perform very well with a 90% bounce rate, this is especially true for SPA (Single Page Apps). Instead use the bounce rate a diagnostic tool to better understand what is is happening, then set about the task of understanding why bounces are occurring and address the actual issue, if it is indeed an issue at all.

    Introduce Interactive Elements

    The introduction of interactive page elements and event tracking scripts can help you get a much clearer picture of user behavior after they land on your web page. Add interactive widgets, buttons, forms, etc. session timing event scripts, and scroll depth tracking scripts to encourage engagement and measure events. This will reduce overall bounce rates but more importantly provide better diagnostic data that will tell you more specifically how users are engaging and may point to specific issues that you can fix.


    For example, you could add this code snippet to a web page to fire an even every 30 seconds to let Google Analytics know users are still on the page, perhaps reading away.
    Code:
    <script type="text/javascript">
      var _gaq = _gaq || [];
      _gaq.push(['_setAccount', 'UA-XXXXXXX-1']);
      _gaq.push(['_trackPageview']);
      setTimeout("_gaq.push(['_trackEvent', '30_seconds', 'read'])",30000);
      (function() {
        var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
        ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
        var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
      })();
    </script>
    Note: replace "UA-XXXXXXX-1" with your actual Google Analytics Tracking ID.


    This will give you a bit more accurate session duration and a bounce rate based on people that leave before viewing your page for fewer than 30 seconds. You might discover people are staying longer than you think.

    Here's a link to a Google Analytics scroll depth Tracking plugin script that you might find useful:

    Scroll Depth - A Google Analytics plugin for measuring page scrolling

    HTH,

    Don Burk
  • Profile picture of the author ZachMiller
    Do you have a 1-page website.. does your message come quickly "within the fold".. if not these can become issues for your bounce rate being so high.

    HOWEVER!

    High bounce rates don't mean bad sites, bad traffic or that you won't profit..

    It just means they come, they see, they understand/don't and leave..

    What's left to get is.. A) the visitors information (email) so that you can follow up and B) setup a retargeting campaign to get visitors to see you a second time and increase your ROI

    That's my tip.. it's not that your bounce-rate is an issue.. but are you getting leads?
  • Profile picture of the author Naomi Lopez
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  • Profile picture of the author himanshu Joshi
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  • Profile picture of the author Phil Tro
    Either you should make the traffic coming to your wesbiet more relevant, or your website more interesting to the traffic! How? By including intersting infographics, videos, presentations etc. which encourage the viewers participation. Especially slideshows are great because the people can actively click through them and stay involved.

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