Learn Growth Hacking: 35 Resources to Help You Become a Growth Hacker

by 1infiniteloop 34 replies
At many technology companies, traditional marketing roles are transforming into growth hacking roles. In fact, the work has become so popular now that some companies are hiring “growth hackers.” They are keeping their marketing departments and hiring growth hackers to work separately from marketing.

So what is the role of a growth hacker?

Different from marketers, who traditionally are less technical, growth hackers have one objective – to grow the company. This is done through a variety of tactics called (for lack of a better word) “hacks.” These hacks generally are inexpensive (commonly free), and they are aimed at increasing the viral coefficient.

In this post, we’ll give a thorough overview of growth hacking, hiring growth hackers, resources on growth hacks, and additional helpful resources.

Introduction

1. What is a Growth Hacker? – Sean Ellis, the man who coined the term, gives his description of what a growth hacker is and how it is different from a VP of Marketing.

2. What is Growth Hacking? – A Quora thread gives various descriptions of what growth hacking is.

3. What is “Growth Hacking” Really? – Josh Elman gives his opinion of what growth hacking is.

4. Growth Hacker is the New VP of Marketing – The marketing role is changing into one that requires a technical background. Andrew Chen explains how growth hackers are different from marketing teams and why the change is important.

5. Defining a Growth Hacker: Three Common Characteristics – What do growth hackers have in common? A love of data, creativity, and curiosity. For an expansion on those points, read the article.

6. The Definitive Guide to Growth Hacking – Neil Patel wrote a huge guide on growth hacking. Ten chapters full, this guide covers it all.

7. An Introduction to Growth Hacking: 3 Quotes to Explain the Future of Marketing – Get your start in growth hacking with these three quotes that describe the core of growth hacking.

8. Debunking the 6 Most Common Myths about Growth Hacking – So what isn’t growth hacking? Read this article by Aaron Ginn to learn.

Bonus!

What makes a great growth hacker? – Andy Johns tells us what makes a great growth hacker.

Hiring

9. Building Growth into Your Team – To grow sustainably, you’ll need a growth mindset in the company DNA. One person cannot do it all. This article gives some tips for building that growth mindset into your team.

10. How to Hire a Growth Hacker – What do you look for when interviewing growth hackers? Let Aaron Ginn help.

11. Good Questions to Ask When Interviewing a Growth Hacker – Want tips for examining candidates? Let some Quora answerers help.

12. Is It Better to Recruit a Growth Hacker or Hire a Growth Hacking Company? – A conundrum that companies may face: is it better to have your own growth hacker in house or hire a company? Let Andy Johns, a growth hacker himself, help answer that question.

Growth Hacks

13. What are the Top 10 Consumer Internet Growth Hacks? – A collection of some of the more well-known successful growth hacks.

14. 13 Critically Important Lessons From Over 50 Growth Hackers – Bronson Taylor has interviewed many growth hackers. In this blog post, he provides 13 lessons he’s learned from them.

15. The 7 Ways Dropbox Hacked Growth to Become a $4 Billion Company – Dropbox is a company that employed a few growth hacks to push their growth. Read about 7 of them in this article.

16. 21 Actionable Growth Hacking Tactics – Jon Yongfook gives us 21 growth hacks.

17. What are Some Decisions Made by the Facebook Growth Team to Help Facebook Grow? – In the early years, Facebook employed a “growth team” whose goal was to spread Facebook. They did well, growing it to over 500 million users. A couple of members of the growth team share their experiences in this Quora thread. Also check out the follow up question.

18. Growth Hacking Referly: New User Onboarding Workflow – Some of the best growth hacks are the ones implemented during a new user onboarding phase. See how Referly spread their product with onboarding.

19. Six Steps to Growth: What I Learned As 500 Startups’ Growth Hacker in Residence – Introduction to the six step process as well as examples of it in action.

20. – Chamath Palihapitiya, former VP of User Growth at Facebook, shares some of his knowledge for growth hacking.
Other Resources

21. Who Are The Best Growth Hackers? – Quora answerers share their opinions on characteristics of great growth hackers and provide lists of hackers.

22. Stacking the Odds for Authentic Growth – Sean Ellis tells why you need to develop growth hacks centered around “must have experiences” that are delivered to the right customers.

23. Growth Hacking Your Way to Viral Lift – Gives a little background on growth hacking and how it’s different from marketing. Also gives examples of growth hacks that are sure to inspire you.

24. Growth Hackers Conference 2012 Notes – If you didn’t attend the conference, you can get all the videos (and more) for $99 on Udemy. Otherwise, use these notes to help learn from the speakers. Also check out this Quora thread for more notes.

25. What 300 Years of Growth Hacking Can Teach Us – Take a historical perspective to growth hacking and learn some of the more time-tested marketing techniques.

26. – Learn and get different perspectives with these 19 quotes on growth hacking.

27. Growth Hacking a Book – Ryan Holiday, author of Growth Hacker Marketing, writes about his experience growth hacking a book and the lessons he learned from other authors.

28. The 5 Phases of Growth Hacking – Mashable runs through the 5 phases of growth hacking and gives plenty of examples along the way.

29. Meet the Growth Hacking behind Facebook, Twitter, and Quora’s Astonishing Success – A profile of Andy Johns, growth hacker at many successful consumer web companies.

30. How Tempo Growth Hacked Their Mobile App Before It Even Launched – Mobile app Tempo grew to many users before it launched on the App Store. Learn the testing they did pre-launch that increased its chances of early success.

Bonus!

Growth Hacking 101: Read This to Become a Magician – A breakdown of how to approach growth hacking as well as a few creative tips on user acquisition and activation.

Blogs and Websites

31. Growth Hacker TV – Watch interviews of growth hackers.

32. GrowthHackers – A Hacker News style website but focused on growth hacking.

33. Growth Hacking Subreddit – Not a totally active subreddit, but a good library of posts you can run through to learn more about growth hacking.

34. Growth Hackers Twitter List – A public Twitter list of growth hackers.

35. Growth Hackers on Clarity – Want to talk to a growth hacker? Allow Clarity to help.

Having skills in growth hacking is useful whether you’re in SaaS, e-commerce, or consumer web. I hope you’ve found this post useful.
#growth hacking #growth #hacker #hacking #learn #resources
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  • Profile picture of the author Alaister
    This is an excellent compilation of growth hacking resources. Everyone looking to learn more about growth hacking should go through all of these.

    Thank you for taking the time to pull this together.
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    • Profile picture of the author 1infiniteloop
      Originally Posted by Alaister View Post

      This is an excellent compilation of growth hacking resources. Everyone looking to learn more about growth hacking should go through all of these.

      Thank you for taking the time to pull this together.
      @Alaister thank you!

      Growthhacking is something i've studied for a while now and i'm very excited to see it here in the warrior forum. I hope to contribute much more to this part of the forum

      if there are any other resources anyone knows i think this would be a great place to put them, so that we can keep a list, and i'll keep updating it as we go along also.
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      • Profile picture of the author jukra
        Very interesting. I would like to get more information on that.
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    • Profile picture of the author ajaykelkar
      Originally Posted by Alaister View Post

      This is an excellent compilation of growth hacking resources. Everyone looking to learn more about growth hacking should go through all of these.

      Thank you for taking the time to pull this together.
      Hi , if you like to see more here is the list of top growth hacking courses
      Growth hacking courses that can get you started on growth hacker journey - WiseReads
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  • Thank you for taking the time to put all of this together! Let the learning begin!
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    • Profile picture of the author 1infiniteloop
      My pleasure, hope it helps and you can geain a lot of value from it.
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  • Profile picture of the author pnglifesolutions
    I'm kinda late to this growth hacking bandwagon.

    Thanks for taking time to put together this resource.
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  • Profile picture of the author dgui123451
    This was a very informative compilation, thanks for sharing.
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  • Profile picture of the author Duane Harris
    hi OP great article.. it got me really thinking about my future.

    One thing can you redirect or fix the slides shares to a workable one?

    Also can a growth hacker consultant charge a specific rate ( i am in talk with some companies but I am putting together my team following these methods but I don't have a clue on what to charge these companies for saying let make your company worth a billion in 10 years (even thought it would only take me 3 years - how can I get myself a piece or % of that as my exit strategy ? )

    Thanks
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  • Profile picture of the author surgematrix
    I have never heard of this term or idea. Thanks for bringing it to light. Most of us will be doing a lot of research in this subject.
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  • Profile picture of the author gokulmaba
    The ever best thread that I read about Growth Hacking. Thanks.
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  • Profile picture of the author Aro
    These are interesting articles. I just learned something new.
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  • Profile picture of the author hbhanot
    This is totally different approach. Good one.
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  • Profile picture of the author roosevelt
    An excellent list of resources. Growth hacking feels like the new "Ruby on Rails" in the marketing world. It's fresh and exciting!
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  • Profile picture of the author Shkoczhek
    Woah mate, that's an awesome and huge list of very usefull resources, thanks for sharing!
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  • Profile picture of the author InFlames20
    Originally Posted by 1infiniteloop View Post


    So what is the role of a growth hacker?

    Different from marketers, who traditionally are less technical, growth hackers have one objective – to grow the company. This is done through a variety of tactics called (for lack of a better word) “hacks.” These hacks generally are inexpensive (commonly free), and they are aimed at increasing the viral coefficient.
    Sounds a bit like guerrilla marketing to me Creative, cheap and it works!

    Anyhow, great collection of resources.
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  • Profile picture of the author ajaykelkar
    Just to add to the list here is the list of growth hacking courses
    Growth hacking courses that can get you started on growth hacker journey - WiseReads
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  • Profile picture of the author Femida
    To me it is not clear.
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  • Profile picture of the author Mike Acquaviva
    I will definitely check this out in a bit..excellent resources and articles on growth hacking..a new but very intriguing subject for me (: Thanks 1infiniteloop !
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  • Profile picture of the author anwerashif
    really, 35 out of 35 are incredible!
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  • Profile picture of the author Vallery
    Yeah, growth hacking, especially paying someone a free $10 to join, then $10 for refers sounds impressive. I guess paypal created a product worth more than $10 per lead that turned a profit in a short time (like a year or two). Still, they had a lot of money to start that process up. Sounds like something I may look in to in the future.
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  • Profile picture of the author nigelburke
    Agree great list, I would also add Growth Hacker Resources | AutosendAutosend
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  • Great read! Lots of info to digest, thanks. I've been experimenting with Twitter automation with Rabbit Message. Does anyone here use Twitter automation?
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  • Profile picture of the author sandipan90
    1infiniteloop, that's really nice but you missed some other points dude

    Check it " How to Become a Growth Hacking Warrior in 30 Days "

    _Sandipan
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  • Profile picture of the author adinam
    Wow very interesting. I love this!
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  • Profile picture of the author luminhquang
    Thank you for these amazing resources! I will definitely learn from them.
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  • Profile picture of the author scnn
    This is one of the best free business resources I have seen. I'm especially enjoying the 21 Actionable Growth Hacking Tactics by Jon Yongfook. It's quick and concise reading that has me clicking everywhere. THANKS!
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  • Profile picture of the author Reddevil007
    Bookmarked this for further read. The list just goes on and on...
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  • very interesting. I love this
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  • Profile picture of the author Mpow3ll
    Fantastic piece of content. Very well constructed and informative (thumbs up)
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  • Profile picture of the author bi2money
    Fantastic post, was start to looking material related to... no need anymore!
    Thanks.
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  • Profile picture of the author Supreme Men
    Wow, thanks for everyone who took the time to put this great list!
    Really amazing
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  • This is an excellent piece of work on growth hacking. In this startup era ,growth - hacking is certainly need of the hour but without proper knowledge and implementation significant traction isn't attainable. Some of the key aspects to be taken into account before implementing growth hacking are understanding the growth-hacking funnel , targeting active social media platform for your audience , defining processes for your marketing platforms and constantly optimizing marketing strategies.

    With good know-how of growth hacking and using various online tools, you can take your start up to the next level!
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  • Profile picture of the author albertCage1
    hi,

    Growth hacking has only been around for a few years, but it’s already catching fire. Every startup is looking for growth hackers.
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