What is growth hacking?

Growth hacking is a marketing method that uses creativity, analytical thinking, and social metrics to sell products and gain exposure.

Growth Hackers are good at using techniques like SEO, website analytics, content marketing and A/B testing which are already mainstream. Growth hackers use low-cost and innovative alternatives to traditional marketing. They will use social media and viral marketing instead of buying advertising through more traditional media like newspapers or direct mail

check out Neil Patel's superb guide on growth hacking
The Definitive Guide to Growth Hacking

you'll get all the answers and more

Read Ryan Holiday - he's dedicated his life to this. There's a bunch of other folks that also share their knowledge in this area if you Google the term "Growth Hacking".

In short. using web2.0 devices and social media to increase traffic in a dimension that was never seen before.

example: If I get 1.000.000 likes , Taylor Swift goes on a date with me.

this posting goes viral.

Check out Ryan Holiday's Growth Hacker Marketing book

We do not use SEO waste of money, instead think of who already has my audience and what's in it for them to share what we do?

Basically GH is used in the tech area and involves in how to attract more people to the platform, make them engage with it and help it grow by recommending it their friends and acquaintances.

GH could be considered a branch of Guerrilla Marketing because it uses its unorthodox principles to build a business. The tactics tend to be different from one company to another and it involves a lot of testing. To help your own way for it, it's better you get familiar with direct response marketing as it is a great foundation to do GH.

GH is basically a term used to describe an internet company that bootstrapped their way to the top. They combined data driven analytics and marketing to become a growth hacker.

What is "Growth Hacking" and should you care? |

Thank you all for on insights on the topic and the wonderful links provided.

I am part of the team for a MMO game publisher operating on a shoe string budget to compete for new users to join our MMO games.

Wonder if anyone happen to have examples of growth hack or sites to point to that focuses on growth hack for MMO games?

Somehow, it sounds like guerilla marketing to me.

I like what DropBox has done with regards to growth hacking. They use "forced vitality" where a person who wants to access a certain something in your site or access your product has to share it. It is incentivized distribution.

Similarly you could offer something that a reader would like just for doing something extra for you, like a discount if they choose to e-mail friends or additional services if they post about you on a social media platform.

What remained unsaid is: SEO can be done on one's own, but you'll need a team if you're into GH. Unless you're John Rambo, you don't fight a guerrilla alone.

I'm kinda hesitant to use this technique but I might do it one day. Neil Patel is great when it comes to things such as this.

Growth Hacking can't be done by one person. When I was consulting and training a Social Media Agency, we used many of these strategies to gain exposure and control the clients brand.

Let me google that for you

sorry!

Growth hacking has undoubtedly been the sole propeller of this payments and transfers company. EBay, the leading auction site for online seller to consumer sales, allowed its users to list their preferred forms of payment on their website. Over time, more and more sellers allowed PayPal as a form of payment but Ebay didn’t have that option available for sellers. Thus, sellers had to indicate PayPal in multiple locations of their listing.


As PayPal noticed their growth among eBay sellers, they worked out a deal with eBay to include the PayPal logo on the listings that accepted PayPal. The logo sat side by side the other preferred forms of payment, like Visa and MasterCard logos. This growth hacking idea was successful because eBay was already well-established, so PayPal was driving growth from the success of another company’s success. As more and more sellers only accepted payment via PayPal, this forced consumers and buyers to create PayPal accounts, hence the start of growth hacking. Since then, eBay acquired PayPal for $1.5 Billion and is now the only logo that is shown on eBay listings in the payment methods section.

In my POV growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?” and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. On top of this, they layer the discipline of direct marketing, with its emphasis on quantitative measurement, scenario modeling via spreadsheets, and a lot of database queries.
Hope I could help :-)

Could it be fair to say that all future marketing will be growth hacking? basically involving not just the understanding of technology, but also being able to manipulate it at a deep level to create an innovative solution to promote something?

Hi Jonnie

Don't panic here on growth marketing,if you think of marketing techo people
who just creates start up content.

Just think of a technical way to sell a product using social media
or using banners or blogs.

And rinse and repeat over and over again.

In short: Growth hacking is focused on extreme agility and using all available levers to drive sustainable growth

Online marketing is undergoing rapid changes in response to near realtime feedback loops that reveal the effectiveness of marketing programs. Rapid testing, iteration/optimization and aggressive scaling of things that work define an effective customer acquisition approach today. While all marketers are becoming more agile, the growth hacking community, like I said, is focused on extreme agility and using all available levers to drive sustainable growth.

The term “growth hacking” was coined by Sean Ellis in 2010 and was initially intended for startups to define a high impact growth role. Given the growth pressures on all marketing organizations, accomplished marketers in bigger companies have also seen the importance of growth hacking.

If you want to know more, Michael Brenner, Vice President of Global Marketing at SAP, recently wrote an article on Forbes: What Is Growth Hacking? And How Software Is Eating The World

Growth hacking is a useful technique to increase the growth rate of your Business on Internet and you can Usage Billing Solutions to monitor your bills with daily or monthly tasks.

Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure

Tanvir Hossain

It's just another buzz word like many others: Web 2.0, Inbound Marketing, Growth Hacking, etc...

I was also wondering what this was. Glad I've found out now.

Its Other name is Viral Markeing.

Hi, Welcome to this Forum Site Here u can find lots of members Related to ur problem ,
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I to dono the exact ams plese tel I was also wondering what this was. Glad I've found out now.

Growth Hackers are good at using techniques like SEO, website analytics, content marketing and A/B testing which are already mainstream.

great info!thank for sharing this. this type of techniques are quite applicable in digital marketing or internet marketing. some ideas it came from an old ways of business the traditional one. still need someone to think for the technique for my point of view.

Hi,
Growth hackers are problem marketing in five ways:
Re imaging marketing spending.
Engineering virality as a core strategy.
New channels.
Pushing traditional limits of marketing, and
Product-based marketing strategy.

It's my first day in WF & I learn something about growth hacking. It was totally unknown for me. I hope it will be so much fun together.

So for the mainly part I believe "Growth hacking" is a misnomer, particularly as you scale. Early on throughout product initiate "growth hacking" may be a essential thing since you require to found traction one way or another.

I've never heard of growth hacking before, sounds a bit "over hyped" to me. I've co-founded two 7 figure companies the last 5 years and never once used "growth hacking" to help us market. These made up wanna-be marketing strategies are typically just created by consultants who are trying to sell you their over hyped service.

I think "Growth hacking" is a misnomer, especially as you scale. Early on during product launch "growth hacking" may be a necessary thing since you need to establish traction somehow.

Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure.

I found this article that is very interesting And Inspiring.

How I Made $125 Within First Month of My Blog via Affiliate Sale

Growth hacking is one of the best marketing method. Growth hacking is one of the best process for experimenting across different product development and marketing channels for identifying the most effective as well as efficient way for a profitable business.

Growth hackers make use of innovative as well as low-cost alternatives for traditional marketing. Growth hackers can be engineers, product managers or marketers and their main focus is building excellent user base for a good business.

You can also increase your online business level high by increased profit level by using different growth hacking techniques. Growth hacking usually focus on long-term sustainability as compared to short-term sustainability. Growth hacking is all about lead generation and optimization.

For traditional marketing, they focus on low-cost alternatives as well. Expertise growth hackers make use of different product and marketing iterations such as email marketing, testing, persuasive copy, SEO strategy, viral strategy and much more. It is important to note that growth hackers usually make use of A/B testing, website analytics, search engine optimization and content marketing.

You can also make use of different beneficial services offered by a growth hacker for a profitable business and also for a good growth of your business.

Growth hacking refers to the utilization of a set of marketing channels that will drive your business further in a cost effective and data driven fashion. Discovering a marketing strategy that takes your startup to the next level and Constantly optimizing your efforts, cost per acquisition and user retention in this direction are key ingredients of Growth hacking.

Growth hacking came about due to the emergence of agile development, as marketers searched for a way to manage more data and react more quickly to insights. You could also call it agile marketing, but in short it aims to make iterative gains in company wide performance leveraging aggressive data feedback and a science like approach to experimentation.

it is a short cut to increase traffic on your website or instagram or twitter etc.

Growth Hackers = SEO + SMO + SEM + Email marketing + PPC