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Multilingual or many sites in different languages?

by SamuraiDevelopment
6 replies
Hi



I have a digital product to sell, and I think my own country is too small to market the product only here, so I'm going to market it in more - 5 countries to start with.

Would you recommend (and why?):

1.
having only 1 .com domain with more languages

or

2.
having 5 sites with ccTLDs and each country's own language?



Thank you so much

- Liam
#growth #international #languages #multilingual #sites
  • Profile picture of the author banwork
    Google has a new language markup feature which I would think ideal for multiple languages. Facebook uses the same website for all languages but Google uses separate TLD for each. Thus, I think you can go with whatever is easiest for you.
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  • Profile picture of the author amcg
    If it's a digital product, there's no reason to not go with a .com and translated versions of your website. Open source content management systems like Wordpress, Drupal etc make this realtively straight forward with the correct plugins/modules.
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  • Profile picture of the author SamuraiDevelopment
    Ok thank you, I will translate the website instead.
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  • Profile picture of the author loprox
    I would go with .com too.
    I've seen people be very successful having major markets with .com and then slightly localizing the product for different audiences. For example, a game had one major portal but a slightly different brand for the Romanian market.

    Same with with French Quebecers. If you can find a local culture reference to incorporate in your brand, it will set it apart in the market. If you just went out and did a generic French translation, you'd be missing out on this potential brand building.

    Just something to think about.
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  • Profile picture of the author st0nec0ld
    To add up, would it be considered as duplicate content, if ever the content will be in multi language?
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  • Profile picture of the author serpyre
    Google prefers single-language multi-country, multi-language multi-tlds, subdomains, subdirectories in that order. So you should have different tlds which target each country - we won't bother getting in to why as it will be over everyones head - took us 1yr to understad it - but don't mix languages on the same site.
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