Super Power Copy

ghyphena · 08-02-2009, 08:20 AM

Almost a year ago I purchased Paul Hancox's SuperPower Copy video course. After completing it I sent Paul a PM in which I told him how much I liked it and that I would post a review. That review has been rather long in the making, and for that I apologize to Paul. But here it is:

The product itself is a copywriting course in the format of 17 video modules plus cheat-sheet and bullet templates. Each module tackles a different aspect of writing the sales letter, from planning all the way to polishing. In addition, there are extra video sets in which you get to see Paul create three sales letters from scratch.

Bearing in mind that no copywriting course can ever be 100% comprehensive, these modules are detailed and provide a lot of insight. Paul takes you step-by-step through the structuring of the entire sales letter: headline & subheads, stories, body copy, bullets, close etc. After he's done with all the elements, the last module is devoted to putting it all together into a coherent flowing sales letter.

Watching him write the sample sales letters - seeing how he builds it up layer by layer - is extremely helpful and is a much more effective teaching tool than just learning about it in theory.

As well as the structure of the sales letter, Paul shares a lot of sales psychology - how to keep prospects reading, how to use stories for maximum effect, etc. He has a background in Direct Sales and I think that this is reflected in his approach to copy.

Not to play Devil's Advocate or anything, but it's clear that no course can turn you into Gary Bencivenga overnight. And, like I said, no one can cover everything - personal example: my sales letters were still on the hypey side after completing the course. I'd like to think that they're better now, but it took experience (plus studying the work of lots of people) to get there.

All in all it's a comprehensive and useful series of videos. If you're a beginner-intermediate copywriter, I think it will provide you with plenty of insight.

Now that you've read my objective review, here's my affiliate link*:

SuperPowerCopy.com - Video Copywriting Course With 'Live' Writing Examples

Gil-Ad

* It's not an affiliate link. I'm obviously kidding.

tony1kenobi · 11-02-2009, 04:04 PM

nice honest review

I like Paul's style and am going to buy it

cheers

Scott Murdaugh · 11-02-2009, 04:11 PM

I thought Super Power Copy was great, I highly recommend it.

-Scott

tony1kenobi · 11-03-2009, 04:15 PM

I'm working my way through it now...

it's perfect for my purposes :-)

08-02-2009, 08:20 AM	#1
ghyphena Active Warrior War Room Member Join Date: Sep 2008 Location: Oxford, UK Posts: 98 Blog Entries: 8 Thanks: 6 Thanked 20 Times in 16 Posts Contact Info	Super Power Copy Almost a year ago I purchased Paul Hancox's SuperPower Copy video course. After completing it I sent Paul a PM in which I told him how much I liked it and that I would post a review. That review has been rather long in the making, and for that I apologize to Paul. But here it is: The product itself is a copywriting course in the format of 17 video modules plus cheat-sheet and bullet templates. Each module tackles a different aspect of writing the sales letter, from planning all the way to polishing. In addition, there are extra video sets in which you get to see Paul create three sales letters from scratch. Bearing in mind that no copywriting course can ever be 100% comprehensive, these modules are detailed and provide a lot of insight. Paul takes you step-by-step through the structuring of the entire sales letter: headline & subheads, stories, body copy, bullets, close etc. After he's done with all the elements, the last module is devoted to putting it all together into a coherent flowing sales letter. Watching him write the sample sales letters - seeing how he builds it up layer by layer - is extremely helpful and is a much more effective teaching tool than just learning about it in theory. As well as the structure of the sales letter, Paul shares a lot of sales psychology - how to keep prospects reading, how to use stories for maximum effect, etc. He has a background in Direct Sales and I think that this is reflected in his approach to copy. Not to play Devil's Advocate or anything, but it's clear that no course can turn you into Gary Bencivenga overnight. And, like I said, no one can cover everything - personal example: my sales letters were still on the hypey side after completing the course. I'd like to think that they're better now, but it took experience (plus studying the work of lots of people) to get there. All in all it's a comprehensive and useful series of videos. If you're a beginner-intermediate copywriter, I think it will provide you with plenty of insight. Now that you've read my objective review, here's my affiliate link: SuperPowerCopy.com - Video Copywriting Course With 'Live' Writing Examples Gil-Ad It's not an affiliate link. I'm obviously kidding.
	Quidquid latine dictum sit, altum sonatur

11-02-2009, 04:04 PM	#2
tony1kenobi Active Warrior War Room Member Join Date: Mar 2008 Location: , , United Kingdom. Posts: 45 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Super Power Copy nice honest review I like Paul's style and am going to buy it cheers

11-02-2009, 04:11 PM	#3
Scott Murdaugh ResultsCopywriting.com War Room Member Join Date: Feb 2007 Location: Springfield, Mo USA. Posts: 565 Thanks: 92 Thanked 161 Times in 84 Posts Social Networking Contact Info	Re: Super Power Copy I thought Super Power Copy was great, I highly recommend it. -Scott
	Sales Copy That Literally Pays For Itself! I've Been Shot... How Much To Fix It? (Are You Worrying About The Wrong Things In Your Marketing?)

11-03-2009, 04:15 PM	#4
tony1kenobi Active Warrior War Room Member Join Date: Mar 2008 Location: , , United Kingdom. Posts: 45 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Super Power Copy I'm working my way through it now... it's perfect for my purposes :-)