What's this "coup de twitter" thing all about?

54 replies
I keep getting messages promoting it, but they all go to a 35 minute video with no controls.

I'm not spending 35 minutes watching someones video promoting their stuff without some idea of what it is or a way to skim the video.

Has anyone watched it and want to enlighten me?

Thanks

Andy
#coup de twitter #thing
  • Profile picture of the author RonLaden
    Do you have a link to the site or something?

    I have no idea what you're talking about.
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  • Profile picture of the author Andyhenry
    surprise surprise - the url is Coup De Twitter - Join The Twinja Army
    Signature

    nothing to see here.

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  • Profile picture of the author majidmaskat
    i have watched and i cannot believe i thought that i was the only perosn that got frustrated at the video with no controls. It puts off buyers if i belive becasue no one would like to watch 35 minutes of a promotion of a productt without having the abilty to fast forward. so there you go.

    PS:the product is another twitter money making thing, something about one dollar for every follower and making it as list.
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  • Profile picture of the author trishworks4u
    Twinja? lol. I'd rather be a twjedi w/ a tweetsaber.

    Anyone who makes a 35 minute marketing video can't possibly know how to make $$ online.
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  • Profile picture of the author JayXtreme
    I've seen the mail Andy..

    Some random dude telling me he "joined the army".. from what I can gather, he means the "twitter army"..

    Typical crap launch nonsense. <- notice I said crap launch, not all launches are crap, we know that.

    Couldn't be bothered watching the video... I started it, but then reading the bit down the side led me to understand that I had to wait "patiently" for the skip the annoying bit link to appear, before I could get down to business.

    Someone had an epic brain-fade when constructing that page...

    I am absolutely fanatical about the launch process. I love watching how Frank does it, the stomper guys was surreal.. I just love the process... but this coupdetwatter thing was/is boring and I only endured ten maybe twenty seconds.

    I'll buy a product if I like the process, without even needing the product...

    The product could be killer, I really wouldn't know. Although, I can't imagine there is too much to learn about making money on Twitter... I do it and I'm not even trying

    Peace

    Jay
    Signature

    Bare Murkage.........

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    • Profile picture of the author Andyhenry
      [quote=JayXtreme;1071326
      I'll buy a product if I like the process, without even needing the product...

      The product could be killer, I really wouldn't know. Although, I can't imagine there is too much to learn about making money on Twitter... I do it and I'm not even trying

      Peace

      Jay[/quote]

      Hey J,

      Me too - that's why I thought I'd ask.

      I got the emails but if someone disrespects my time enough to think I'll sit through a 35 minute video just to find out about it - that's enough to stop me. The product might be great, but getting twitter followers is easy and like you said - making money is pretty simple too, so I don't have any particular interest in giving up my time without a good reason.

      Andy
      Signature

      nothing to see here.

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      • Profile picture of the author barbling
        Being a martial arts enthusiast myself, I find any product marketed with:

        "Sensei So and so's
        secret system is for everyone
        and he's made it really inexpensive
        too"

        just frosts my earlobes. If you're going to be called 'Sensei', earn the title first.
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  • Profile picture of the author thezone
    Originally Posted by Andyhenry View Post

    I keep getting messages promoting it, but they all go to a 35 minute video with no controls.

    I'm not spending 35 minutes watching someones video promoting their stuff without some idea of what it is or a way to skim the video.

    Has anyone watched it and want to enlighten me?

    Thanks

    Andy
    Couldn't stomach more then a few minutes myself...static like you wouldn't believe (and pure cheese).....talking about his (harrisfellman on twitter) "mid six figures" of profit for EACH of the last few years...and he invented everything on the internet...blah blah blah.... bottom line is "twitter" is an awsome traffic generator....use the tool....make trillions.... oh yeah...and the newest "introduced" metric is $1 /month/follower on twitter...

    The reality is, ALL who have "viewable" metrics (ie. youtube vids which show a breakdown of where views are coming from), show abysmal follow through from twitter.

    One example (not isolated either) is an individual who has 45K followers, tweeted a link (to a youtube video) on Aug 5, and has a total of 62 views (1/100th of 1 percent of total followers) coming from twitter.com (this is as of todays date). Now this individual claims to be a "guru", and quotes their 45K followers to promote a $2,500 coaching program they sell. Didn't even get click through from their supposed 300 students.
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  • Profile picture of the author Andyhenry
    Ok, thanks for that.

    I actually have over xxxk followers across all my twitter accounts and I must be doing something wrong since I don't get anywhere near $1 per follower (and I don't just follow any people, these are targeted followers).

    I do find it pretty easy to get followers and make money, but that's due to the shear numbers I have now, but I'm not even doing anything special, just being efficient in what I do.

    I don't know Harris so I have no frame of reference for his stuff, but I'm sure he's probably making money if he's positioning himself as a Twitter guru and selling his expertise and tools, and there are a few people promoting this, so they must at least have some reason to think he's genuine.

    It looks like he's asking for $199 to access his advice and tools, so I guess he needs to give a lot of information for most people to make that decision.

    I just think even having controls on that video would help a lot of people and increase his conversion rate.

    Thanks anyway for the info.

    Andy
    Signature

    nothing to see here.

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  • Profile picture of the author cesarsan
    I can't stand "video" with no controls for five minutes, what to say about 35. This guy got this very wrong and I hope more marketers get awake for this.
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    • Profile picture of the author ExRat
      Hi,

      This video system was discussed in another thread when Keith Wellman did one - selling (I believe) a system for 'how and why to make these type of videos.'

      The way I see it - they're not going for mass appeal and mass sales to as many people as possible. They're filtering their prospects with it. The only people who would sit through it, lapping up the content and loving the lack of controls are possibly precisely the sort of people that they want in their funnel - and perhaps there are many benefits in ensuring that the wrong type of prospect has no likelihood of getting themselves into the funnel.

      Thoughts, anyone?
      Signature


      Roger Davis

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      • Profile picture of the author JayXtreme
        Originally Posted by ExRat View Post

        The way I see it - they're not going for mass appeal and mass sales to as many people as possible. They're filtering their prospects with it. The only people who would sit through it, lapping up the content and loving the lack of controls are possibly precisely the sort of people that they want in their funnel - and perhaps there are many benefits in ensuring that the wrong type of prospect has no likelihood of getting themselves into the funnel.

        Thoughts, anyone?
        ooooh...

        I'm almost ashamed of myself for missing this point.

        Whilst the lack of controls etc made me turn away right now... it actually enabled the product creator to ensure that he is only getting the hungriest prospect for his thing..

        Thanks Rog, needed a brain tweak there

        And to think I was saying Harris had a brain-fade...lmao. It's actually quite perfect.

        Not to my taste at all, but then... I guess that's the point, I'm not the kinda guy he wants.

        Peace to ya

        Jay
        Signature

        Bare Murkage.........

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        • Profile picture of the author Lee56
          Originally Posted by JayXtreme View Post

          ...Whilst the lack of controls etc made me turn away right now... it actually enabled the product creator to ensure that he is only getting the hungriest prospect for his thing...Thanks Rog, needed a brain tweak there
          I'm new here but have to jump in on this one. I see the value, but Jay you were not as off base as you seem to think. The filtering out process achieved by taking controls away is likely cutting out a big piece of the marketing pie - the Millennials aka Echo Boomers aka "Largest generational market next to the Baby Boomers." Market research shows this generation (generalizing here of course) wants choices - more so than other generation - and not only in products but choices in how they can learn about products.

          It just seems from all I've read about this demographic (partly out of personal interest - my youngest son is in this generation and partly out of work interest - I write IM articles and work part time as a copywriter) that this lack of choice would be a big turnoff, unless the would be viewer had already learned enough about the product and reeeally wanted to watch the video, but apparently there's no way to learn without watching it, save for helpful posts such as found here.

          Speaking from a more patient Baby Boomer's perspective - it was very frustrating - and I really wanted to watch it because I have a client who wanted to buy it for me - and pay me to learn. I never did watch it. Stopped it to grab a cup of coffee and it wouldn't reload. Left to work on something else came back and I'd missed half of it.

          I moved on and found some free guides that I suggested to client we start with - Mashable's and Twitter's. I may go back later and try viewing again, but then again, who knows. I understand this is working for Harris and his demographic, but you had a good point Jay.
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      • Profile picture of the author majidmaskat
        Originally Posted by ExRat View Post

        Hi,

        This video system was discussed in another thread when Keith Wellman did one - selling (I believe) a system for 'how and why to make these type of videos.'

        The way I see it - they're not going for mass appeal and mass sales to as many people as possible. They're filtering their prospects with it. The only people who would sit through it, lapping up the content and loving the lack of controls are possibly precisely the sort of people that they want in their funnel - and perhaps there are many benefits in ensuring that the wrong type of prospect has no likelihood of getting themselves into the funnel.

        Thoughts, anyone?
        Hey that is also what i belive. I think the prospects or customers are people that have bought a product or service from the peron selling this before. Perhaps mail list, that is what i think, people who already have done business with this person, so no new fresh prosects, hence why the nonsense of 35 minutes of video without no controls. Becasue only trustees dedicated clients would watch thus.
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        • Profile picture of the author HarrisFellman
          Originally Posted by majidmaskat View Post

          Hey that is also what i belive. I think the prospects or customers are people that have bought a product or service from the peron selling this before. Perhaps mail list, that is what i think, people who already have done business with this person, so no new fresh prosects, hence why the nonsense of 35 minutes of video without no controls. Becasue only trustees dedicated clients would watch thus.
          Not the case at all.

          Lots of new people signing up that had never heard of me before.

          Harris
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  • Profile picture of the author sbucciarel
    Banned
    Originally Posted by Andyhenry View Post

    I keep getting messages promoting it, but they all go to a 35 minute video with no controls.

    I'm not spending 35 minutes watching someones video promoting their stuff without some idea of what it is or a way to skim the video. Andy
    The Twastard!!!
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  • Profile picture of the author dorothea
    Well as Desi Arnaz would say at this point, "Relax, calm down, take a tizzy!" Geez, guys and gals, you're being kinda hard on Harris Fellman, without even knowing the guy!

    First of all, I know Harris pretty well. I took a coaching class from him a couple of years back and I learned a lot from him. I've spoken with him at many seminars and he's one of the good guys. He has my utmost respect.

    He is simply a creative genius period, end stop. That might offend some people, but you can't please everybody! I own all of his products and I've NEVER been disappointed. Harris is a guy who quite simply, always, always, overdelivers.

    I recently wrote a blog post explaining just what's in his course. Here it is:

    Ready to join the coup...the Coup de Twitter, that is! Yep, that crazy character and brilliant marketer, Harris Fellman has done it once again with his latest product!

    Aside from his ability to entertain, Harris is famous for his ability to make other famous marketers spill their guts and reveal their secrets. Well, when he took a survey at Frank Kern's seminar, and asked these famous marketers what they thought was the easiest way to build a list, most of them said, "Twitter!" Harris was stunned. Although this "sameness of answers" may have ruined his interview
    idea, it struck a chord!

    Not one to sit around and waste a golden opportunity like this, Harris tried some of the Twitter strategies when he got home and was amazed at how quickly his followers on Twitter increased!

    Well you can listen to his whole story about how he developed his latest product , Coup de Twitter, and what it includes, right here.

    But I'll give you a quick summary. Basically, Coup de Twitter teaches you how to get thousands of followers on Twitter, how to build relationships with those followers and how to make money from them.

    This course is absolutely packed with info like:

    * how to get tons of followers in the least amount of time without getting your account suspended
    * the best way to leverage your connections
    * 7 ways to make money with Twitter
    * the right ratio of "make money" tweets to "build a relationship " tweets
    * all the different kinds of perks you can get when you have a lot of followers
    * hundreds of quotes that you can send out to your followers. Sending quotes is a great way to connect with people. We all love quotes from famous people.
    (Geez, Harris must have spent weeks finding all those quotes and putting them in Twitter speak!)

    Basically, you are going to learn everything you need to know about getting followers, building a relationship with them and making money from those followers.

    All I can say is, Coup de Twitter is a must have if you want to use Twitter for more that tweeting your friends.

    My opinion for what it's worth. This is a great product. Want to see some pics of Harris' other personnas, then visit my blog. Have a great night.

    Dorothea
    Signature

    Visit my blog for the latest marketing tips at: http://dorotheacarney.com

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  • Profile picture of the author Andyhenry
    Hey Dorethea,

    Thanks for that.

    This isn't about Harris, but the product and more specifically the problem getting the information about it with only that huge video get to it.

    I'm sure he's a great guy.

    Since there's no secret to how many followers you can get and how to get them (twitter give clear guidelines on the numbers, limits, ratios and timescales etc.) and Twitter are clamping down on using automated systems and particularly people following and unfollowing at maximum limits, I was surprised that the only way to find out about this was to sit through a 35 minute video (not likely) or come here and someone who did.

    I know there are a few people around proclaiming themselves to be Twitter gurus and selling anything they think people will buy, so I was surprised that after getting email promos about this to end up on a page that told me nothing about the product.

    I took a quick look at Harris's twitter profile and it only has a couple of thousand followers, which was also surprising for someone selling a product about getting and monetizing lots of followers. I'm sure he must have other accounts with proper follower numbers to be selling something like this, so that doesn't bother me, just the lack of detail for the product.

    There are tons of 'get more twitter followers' and 'make $XXXX in xx days on twitter' products around, so it seems that you wouldn't make it so hard to get to one.

    Since I have tools for this and many accounts with hundreds of thousands of followers myself, people keep asking me to create a product like this, but since everything people need is available for free and there are quite a few tools for auto-following etc and managing accounts, I still haven't done it. To be honest it still surprises me that there are people who want someone else to tell them how to use Twitter (but that's another story).

    So, I'm sure he's a good guy and he probably has a customer base who will want this stuff from him.

    If you're in contact with him, it would be interesting to hear why he left the controls off that video - it definitely stopped a few people from buying. (they've told me and it was the case for me too)

    Andy
    Signature

    nothing to see here.

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  • Profile picture of the author dorothea
    Hi Andy,
    Actually, you can ask him yourself on twitter @harrisfellman...lol...

    And I'm sure he'll answer you...he's that kind of guy!

    But honestly Andy, why DON't you make a product? I'm sure you have a lot to offer people if you're into Twitter! I wish I had more time for it myself. Although after seeing Harris's product, I'm starting to rethink my priorities!
    Signature

    Visit my blog for the latest marketing tips at: http://dorotheacarney.com

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    • Profile picture of the author Carol Hansen
      I'm going to have to agree with ExRat about the reason for Harris leaving controls off his video. We have Keith Wellman's new product and he explains exactly why you should use this method. Many of the gurus are using it now and I guarantee you they wouldn't be using it if it wasn't to their benefit.

      I admit, I did feel a bit annoyed a few times when I saw a few of these videos come out at first, but if I was interested enough and the content was good enough, I kept watching. I think that is what you want, people who will follow through and are teachable. Why waste your time and people's money if they aren't really who you want on your targeted list?

      I've been watching Harris for a while and heard really great things about him. Not much negative online either, and now days, that's incredible. I think he is credible and helpful to his customers. Every question I've asked him has been answered almost immediately and by Harris, himself. Impressive!

      I personally am very pleased with this product. Tons of step by step videos and tips that I haven't seen elsewhere. I'm no newbie to Twitter either, as we have 10 accounts and most in the multiple thousands. There is a market for this training, and I know that cause I blog about Twitter all the time and give tips to my list. If I'm learning and getting value, then I know there are a lot of others who will want to.

      Harris makes you feel like he's your friend and he wants to help. I seriously doubt you would ever find him on this forum bad mouthing someone. Just not how he rocks.

      I try to keep my life positive and associate with the same, so guess I've said enough. You all have a good day. :0)
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  • Profile picture of the author HarrisFellman
    To AndyHenry: Here's what CoupDeTwitter is about...
    1) How to Get Targeted Followers
    (5000 in 30 Days Guaranteed)
    2) How to Build Relationships
    3) How to Strengthen those Relationships
    and get people interacting, clicking,
    and ReTweeting.
    4) How to make money *after* you've done
    numbers 1, 2, & 3.

    As for the 'not spending 35 minutes' and no controls issue. I'll cover why I went with this marketing approach below. I'm even going to share some conversion statistics with you guys.

    But let's just say, I don't *want* you skimming my video. And your post here makes the point perfectly:

    You just called me "someone", which means you don't know me. Part of that video introduces you to who I am and what I've done.

    The truth is, I'm as surprised as you all are that these 35 minute "no controls" videos convert better than standard sales letters. But they do.

    To majidmaskat: Thanks for watching as much of the video as you did. I would've hoped you would have gotten from the video that I'm at least teaching the "RIGHT WAY" to do Twitter Marketing. I'll have to work on that for the future.

    To trishworks4u: I like "Twedi" - These are not the Tweets you're looking for. Anyway, your assumption that I can't possibly know how to make marketing online because I'm using the 35 minute marketing video is quite, um, what's a nice word here for "uninformed".

    Please google me to find out if I know how to make money online or not. I don't want to risk getting this post deleted by putting my other products up. But I've been making a very nice living for quite a number of years.

    As for the sales video:
    I'm following a proven formula that a friend of mine created. I've done these videos before & they convert. We've tested them against other forms of sales letter & they convert better. And even if they didn't convert - *hello* - you've gotta test stuff to find out what works and what doesn't.

    Currently, affiliate traffic is converting at about $2-4 per click. Not too bad compared to most stuff right now.

    Also, I'm testing an opt-in box instead of a straight-to-order-form' link like others that have used this formula in the past.

    That box comes up at the 25 minute mark. I'm getting a 15.8% opt-in rate. I went ahead and did a quick screen capture for ya here:

    http://profitablewebhosting.com/imag...t-In_Proof.jpg

    If you would've asked me a year ago "do you think a 35 minute sales video will keep people's attention?", I would have said "no effing way" (in fact I did). But just that 15% opt-in rate alone should be proof enough that people actually DO watch all the way through.

    To JayXtreme: didn't do a launch this time. Just the sales video & it's converting quite well. I'm pretty fanatical about the launch process myself. I've done a number of them myself and have even helped a few behind the scenes. ;-) I wanted to do something different this time & build for longetivity instead of a one time shot.

    CoupDeTwitter, thus far, has been just promoted to my internal list & then a few affilates asked if they could promote. Then, once I saw that it was converting nicely, I asked my JV list if they could promote it as well. It has not been a major push and certainly not a launch.

    Just popped up a sales video to see how she would do. ;-)

    I have a number of happy customers already. I'll start adding in Testimonials to the sales video as soon as I get the chance. Honestly, it's my best info product yet. I'm very proud of the content so far.

    Again, building on the longevity concept here; Right now, the video is a 'winner' (it's converting). I plan on having a number of different front ends that lead into it & eventually I'll probably put out some different sales processes (not just the 'video with no controls').

    To AndyHenry: re "Disrespecting your time" Sorry you feel that way. I actually do mix in a bit of decent content in the sales video & like I said before - you don't know me & I'd like people to get to know who I am.

    Kinda funny to have this reply too. My 35 minute video has disrespected your time - but if someone does a full launch, they put out 3 or 4 videos over the course of a couple weeks - each one usually 30-60 minutes each.

    And if 'making money is easy' for you... Then that's cool. Keep in mind that it's *NOT EASY* for everyone. There's people at all stages of the game.

    To Barbling: I have quite a number of successful products out there right now. My best launch to date was $338,000 in a week. I think I've earned the title "Sensei" in the online marketing circles. I was just being cute with the title to go along with the "Coup de Twitter" concept though. You don't have to call me Sensei if you don't want to.

    To thezone: I've actually been around the internet for quite some time (even longer than mentioned in the video) but everyone knows that Al Gore invented the internet. I would never lay stake to that claim.

    Also, I'd like to be really clear here. I never said that I'm earning $1 per follower in Twitter. I said that the fact that someone *else* was doing that opened my eyes to the possibility. I make no income claims in that video actually.

    I'm actually getting better response rates from Twitter than I get via my email list that's twice the size by the way. But clicks aren't everything. Converting that to cash is part of the trick. There are definitely wrong ways to approach this.

    To AndyHenry again: Awesome that you're making money on Twitter. *I* am not getting $1 per follower yet. Neither is my wife or friends that I originally turned on to this. It takes some extra lovin' to get up there & extra lovin' takes work (and who knows, maybe it's not possible anymore - Twitter is different today than it was 6 months ago).

    Here's the key: Give value to the Twitterverse & it will eventually pay you for it.

    As for controls on the video...

    We haven't tested *this exact video* yet. But on other tests in the past ... NO CONTROLS converts better than giving controls. It seems that allowing prospects to skim around is not a good thing.

    To cesarsan: I can't stand 'em either. Then again, I can't stand long form sales letters even more. Something I learned a long time ago though: I am not my prospect.

    To ExRat: perhaps we're filtering people out / either way, this type of sales video has consistently proven to convert.

    But ya know what everyone - last time I checked, I'm allowed to put another sales process up if I want to to attract people that don't like the sales video. ;-)

    To Dorothea: thanks for getting my back & letting me know about this post. You're a real sweetheart. I hope internet marketing is getting closer to providing you the retirement income you set out to create by the way.

    To Carol Hansen: DARN IT! Now I can't bad mouth anyone in here. Grrr. Seriously, thanks for the kind words. Looking forward to your feedback on Section 7 when I release it later this week (thanks again for your patience).

    Long post. Thanks to everyone who read it. I figured I would respond to everyone in the same post instead of a bunch of little replies. Let me know if you've got any questions about CoupDeTwitter or any of my other products.

    Twitter is actually the best way to reach me.

    Peace,
    Harris Fellman
    Harris Fellman (harrisfellman) on Twitter
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  • Profile picture of the author JayXtreme
    p.s. @Harris... thanks for dropping by to put your point across...

    Peace

    Jay
    Signature

    Bare Murkage.........

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    • Profile picture of the author ExRat
      Hi Jay,

      I'm not sure - I don't use this system and Harris said -
      perhaps we're filtering people out / either way, this type of sales video has consistently proven to convert
      ...I'm just speculating. Obviously, highly filtered/targeted prospects produce higher conversion rates.

      I find the psychology behind it quite interesting. I see it like this analogy about just how targeted you want your prospects to be, and why -

      You're talking to a large group of people (and covertly pitching). After giving them an intro and some teaser info, do you -

      a) just start pitching at the whole group?

      b) say 'you can't all hear me, let's move over there' - in order to seperate the potential prospects from the potential cynics/naysayers?

      c) brazenly challenge the group with something like 'anyone who doesn't see the potential with this isn't going to succeed, those who do, come with me over here' in order to only retain the most susceptible to the pitch

      I see the 'no controls - long video' method as being similar to c)

      Excuse the extreme example, but if you were building a cult, would you want -

      a) a larger group, with potential naysayers present to possibly lead the devotees to question their allegiance?

      or

      b) a smaller group, with only hardcore devotees?

      If we translate this analogy to internet marketing, then by using this video method one can ensure that the only people who get to see inside the funnel are those who are willing to subject themselves to 35 minutes of promotion in order to get in.

      I'm not suggesting that this is Harris's motivation, but I'm interested in what possible benefits could be derived from such highly targeted marketing.

      EG

      a) a sense of exclusivity for the participants. No-one else would know what was on the inside

      b) more exclusivity - if the prospects are lined up to become potential affiliates, they will have a more open playing field to pitch into, plus they have been through the process and therefore have belief in it's effectiveness, and will promote the product with the pitch - 'although it might seem unusual/a pain, you must watch the 35 minutes of video...' If they're not specific about why, the new prospect can assume that it's either what's at the end that counts, or it could be that the 35 minutes of video contains the gold. More curiosity created.

      c) if a prospect is inside the funnel (IE watched the video but at the decision making stage and looking for reinforcement or conversely warnings) they will struggle to find negative reviews, except from people saying 'I'm not going to watch a 35 minute video with no controls.' Is this likely to reinforce the exclusivity aspect and make them assume that others have missed out on a goldmine by refusing to watch it?

      d) the marketer can pitch his hardest pitch at those inside the funnel knowing that they are likely to be raving fans, possibly new to this type of information and mesmerised by it

      e) buzz - any 'new' technique creates buzz (this thread is proof) which reinforces the marketer's position to the market in general (even non buyers and naysayers) as a possible thought-leader and cutting-edge marketer. And the more the (speculation based) buzz grows, the more the curiosity factor grows

      f) most aspects of the funnel are hidden - from the general populace, other marketers reverse-engineering, naysayers etc. You could create a long list of benefits for this and the list gets bigger if you include unscrupulous techniques in the funnel

      g) whatever is being sold, the seller can refer to their system and explain that the buyers of it are purchasing more exclusivity/less saturation

      As I said, I'm not suggesting Harris is doing any of this - just that I find it interesting, along with brainstorming how the same marketing process/philosophy can be used in other ways, seperate to the 'long video - no controls' system.

      Browsing the forum, it seems very common for people to assume that the best method of marketing is in selling to as many people as possible, and therefore any marketing message needs to have as wide a reach as possible.

      Personally, I'm interested in the opposite - examining and testing highly targeted marketing to very small laser-targeted subsets, and the subsequent benefits of this approach - especially in controversial, highly connected and vocal online markets. Large prospect base/hit 'n run vs powerful long-term raving-fan funnel.

      Ditto this -

      Harris... thanks for dropping by to put your point across...
      Signature


      Roger Davis

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      • Profile picture of the author MarkMilan
        If you want to skim through the video, you can use the Firefox extension "DownloadHelper" to download it, and then you can skim through at your leisure.

        This discussion reminds me of this: Writing Style for Print vs. Web (Jakob Nielsen's Alertbox)

        It seems that active visitors are more difficult to sell to than passive visitors. You have more control over the message when selling to a passive visitor.
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      • Profile picture of the author psresearch
        Originally Posted by ExRat View Post


        I'm not suggesting that this is Harris's motivation, but I'm interested in what possible benefits could be derived from such highly targeted marketing.

        EG

        c) if a prospect is inside the funnel (IE watched the video but at the decision making stage and looking for reinforcement or conversely warnings) they will struggle to find negative reviews, except from people saying 'I'm not going to watch a 35 minute video with no controls.' Is this likely to reinforce the exclusivity aspect and make them assume that others have missed out on a goldmine by refusing to watch it?
        Now THAT's an interesting observation.
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      • Profile picture of the author drmani
        Originally Posted by ExRat View Post

        I find the psychology behind it quite interesting. I see it like this analogy
        about just how targeted you want your prospects to be, and why -
        One of the finest books I've read that gets into the concepts behind this
        strategy is Seth Godin's latest 'TRIBES'.

        It's about building tribes who care about the leader and the mission.

        In a sense, this approach is about tribe-building, no?

        All success
        Dr.Mani

        P.S. - I remember Harris Fellman as being the only guy whose videos I
        actually watched during a launch (some product with a mafioso-ish twang
        I believe), when there were separate videos on the sales page, the
        opt-in thank you page, the download page, the affiliate sign up page
        - and all of them were very captivating!

        He's a guy for whom video is a natural fit, imho
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        • Profile picture of the author HarrisFellman
          Originally Posted by drmani View Post

          One of the finest books I've read that gets into the concepts behind this
          strategy is Seth Godin's latest 'TRIBES'.

          It's about building tribes who care about the leader and the mission.

          In a sense, this approach is about tribe-building, no?
          Hmm, I did just read Tribes a couple months ago... ;-) Perhaps you're right. <G>

          Originally Posted by drmani View Post

          P.S. - I remember Harris Fellman as being the only guy whose videos I
          actually watched during a launch (some product with a mafioso-ish twang
          I believe), when there were separate videos on the sales page, the
          opt-in thank you page, the download page, the affiliate sign up page
          - and all of them were very captivating!

          He's a guy for whom video is a natural fit, imho
          Thanks for the compliment, Dr. Mani. That was "Sal the Sitestealer" you're referring too. Amazing that people still bring that up 2 years later. Hmm, perhaps there's a lesson in there somewhere, eh?

          And yes, I actually have some 'on-screen' acting experience from before getting into I.M.. It's a good hidden point, too though -- 'on-camera video' is not for everyone. People get excited about video and think "Oh, I have to do that" and it's not the case. Test, Track, Test, Track - that's the answer. Let the numbers speak for themselves.

          Peace,
          Harris
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          • Profile picture of the author Martin Luxton
            Following on from the @Keith Wellman thread.

            35 minutes is no problem if the marketer has a track record of videos with good content. A sales pitch with a clear demonstration of the benefits of the product is valuable. Even if you don't buy you can get a lot of ideas.

            I didn't watch the video originally because I have absolutely no interest in Twitter marketing, but because of this thread I'll go and watch it.

            One puzzling thing I've noticed is that sometimes (according to marketers' claims!?!?), really crap videos outconvert really good ones. Maybe that's just in the IM niche where crap videos are the norm.

            Again, it seems to beggar the question "Are you a quality marketer or a churn and burner?"

            Martin
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      • Profile picture of the author Andyhenry
        Originally Posted by ExRat View Post


        I find the psychology behind it quite interesting. I see it like this analogy about just how targeted you want your prospects to be, and why -
        This issue here though is that YOU are hallucinating most of the 'psychological' stuff. It's just your brain doing overtime on something that Harris is testing because it's worked for friends and he's checking it out for himself.

        It's easy to read too much into watching what other people do, because sometimes things work for reasons outside of what you might think.

        As for whether people target large or small audiences - most people have enough trouble accessing a large enough group of people with their message to worry about how to make their message better for smaller groups, so it's not surprising that most discussion here revolves around how to market to lots of people and convert them.

        Obviously Harris is no newbie and he has people who want to spread the word about his products, so he's in a position to be able to test things like this in ways most people can't (because they struggle to get enough targeted traffic to do it with).

        That makes it great for others to watch and learn, but you need to be careful not to read non-existent facts into such things.

        It's the same with copywriting, the best day to do something, the best layout, design, triggers etc. vary so much and depend on so many things that what works for one person may fail for another just because they did it at a different time, in a different market, or put it in front of the same market in a slightly different way or by a different route.

        The only real truth about any of this is - test it for yourself and make your own determinations for how it is - for YOU.

        Andy
        Signature

        nothing to see here.

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  • Profile picture of the author Andyhenry
    @Harris - Thanks for dropping by and responding, it seemed that you're experienced enough to be doing things the way you do for a reason, so thanks for confirming it.

    Maybe I'm behind the times but I've always found that catering for skimmers in my copy has resulted in higher conversions, so I am surprised to hear that with video you're finding the opposite - maybe I'll give it a go myself

    I'm sure you'll be able to get people to achieve their desired results, afterall 5000 followers a month is the absolute minimum that anyone can get just by following as many people as they can and watching them follow back. It doesn't build a response follower group, but then the social proof of the first few thousand actually helps get more (I've tested that )

    Good luck with everything, when I get some spare time I'll sit through the video and check it out in full.

    I still think there are some sales going astray with that video since anyone who already knows about Twitter (but might be interested in your product to get your perspective) won't want to be told about it for 35 minutes just to get to the buy button.

    If you were a client of mine - I'd suggest you tested with a sign up form and including a buy button for those who just want to buy it now

    Andy
    Signature

    nothing to see here.

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  • Profile picture of the author HarrisFellman
    Hint for MikeyMan120: in your experiment, be sure to test sending straight to clickbank salesletter to creating something of VALUE & sending them there b4 sales letter. Something of value could be an audio, video, live show, teleseminar, or even a blog post/review.
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  • Profile picture of the author HarrisFellman
    ExRat & JayXtreme - your welcome - if you ever have a question for me directly, hit me up in Twitter & I'll jump back over here

    AndyHenry - abso-freakin-lutely! write sales copy for a skimming audience. They skim because they can. You can highlight your points in BIG RED HEADLINES, Johnson Boxes, and pictures of hot chicks in bikinis. It's not quite as easy with video because people can jump around so much.

    Also, one more thing -- it ain't just about the SALES CONVERSIONS either. If people make impulse purchases, they're more likely to refund as well. Not sure if you noticed, but with this economy people are using those 30 day guarantees a lot more often now. So, it's even more important right now to get a committed customer.

    I'm planning on sticking to this product for a while. So, I'll be testing quite a few different variables.

    Peace out y'all...

    I have a Coup to run ;-)

    Sensei Harris
    The Revolution Will Not Be Televised...
    It Will Be Tweeted!
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    • Profile picture of the author Carol Hansen
      Yee Haw, Harris and an Atta Boy too. I wasn't going to hand out all the secrets I had to pay for, but glad you shared. The following quote by Sensei Harris is huge and I've noticed it on my Clickbank lately a lot. I'm giving Keith Wellman an Atta Boy for his training as well. Good stuff.

      "HarrisFellman; -- it ain't just about the SALES CONVERSIONS either. If people make impulse purchases, they're more likely to refund as well. Not sure if you noticed, but with this economy people are using those 30 day guarantees a lot more often now. So, it's even more important right now to get a committed customer."

      Have a good day all,
      Carol
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  • Profile picture of the author Jason Moffatt
    I'd like to see a 35 minute video with Fung Me Hah, or whatever that bold Samurai's name is.
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    • Profile picture of the author HarrisFellman
      Originally Posted by Jason Moffatt View Post

      I'd like to see a 35 minute video with Fung Me Hah, or whatever that bold Samurai's name is.
      Maybe we'll make a JasonMoffattSexTape too like Kern.
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      • Profile picture of the author Andyhenry
        Originally Posted by HarrisFellman View Post

        Maybe we'll make a JasonMoffattSexTape too like Kern.
        eeeewwww

        Please don't
        Signature

        nothing to see here.

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  • Profile picture of the author Lifechanging
    Hey guys

    Interesting thread, I thought I jump in and give you a quick heads up on my experiences with Harris and this Coup De Twitter product.

    First up, if you really object to watching a 35 minute video without controls, simply use Firefox with Download Helper, it will detect the video and you can download it for watching at your own pace.

    But here's the deal, you know what you'll do, you'll skip through the video to get to the price at the end and think "its too expensive" without understanding the product. The point of allowing the video to be watched in one stint is twofold, it allows the provider to get the message across, and it also filters out those who are looking for a quick "get in, get out" refund policy.

    Now I might be seen as biased, I follow Harris on twitter and I like his marketing game. It doesn't mean that I'll buy any old crap he churns out, I'm a successful man in my own right, for me to open my wallet to a product takes some serious convincing.

    However I have known Harris long enough (since the 4 minute money days) to know that he's human and he does care about his products, and the people that buy them. He's not a "pump and dump" man, he puts a lot of effort into a product, both before and after a sale.

    If you had watched the video, you would have seen his money back + $100 offer and whilst I accept that its not impossible to just go out alone and follow a whole bunch of people, its the relationship building that is missing from most people's ventures.

    I'm not going to give away his tactics on here, and equally I'm not going to bung an affiliate link in my footer for my own personal gain. But here are some stats...

    4996 followers in 11 days. I'm talking targetted followers; targetted and responsive. I'm getting a lot of RT's, conversation, referrals, recommendations and more. However, I'm doing the tweets, not Harris. He shows you the way but you have to take action and be a compelling reason for people to interact.

    This is the point, Harris has an awesome product but if you want to click a button and walk away, or not watch a 35 minute video, then maybe you are in the wrong place.

    The beauty about his product is he is not saying "pick the IM niche & promote this" and leaving everyone to fight over scraps. Its about finding yourself and making that something valuable to your followers. *Hint* if it interests you, then maybe there a bunch of people on twitter that would like to hear what you have to say.

    Here is the sick thing, since I started typing, I'm now up to 5010. I've not tried to sell a damn thing, just provided value and information and trust. Loyalty follows value and if you are in for the long term, loyalty generates passive incomes for years ahead.

    BTW the whole $1 per follower is going to depend on your niche, your ability to interface with them and the offers you present them. However, if you could convert $0.10 per follower, per month, and get $500 per 5000 would that be worthwhile? Imagine if the followers went up or the $0.10 doubled to $0.20? Targetted + relationship + trust + loyalty = link clicking (tracking) and profits.

    Good luck.
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    • Profile picture of the author HarrisFellman
      Originally Posted by Lifechanging View Post


      Here is the sick thing, since I started typing, I'm now up to 5010.
      Awesome man! Congratulations!!!

      (And yay, you won't be able to get the "$100 more than your money back guarantee" heh heh)

      Thanks for popping in.

      Harris
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  • Profile picture of the author trishworks4u
    It is a statistically proven fact that the more times I open my mouth, the rate of my 'required' apologies increases.

    It would have never occurred to me that this would be an intentional marketing strategy, thus showing that there is still plenty out there for me to learn. My apologies to Harris Fellman for the naive remark.

    I stand by the twjedi and tweetsaber statement however.
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    • Profile picture of the author ExRat
      Hi Andy,

      So let's get this straight - you start a thread asking for enlightenment because your time is far too valuable to watch the video.

      I got the emails but if someone disrespects my time enough to think I'll sit through a 35 minute video just to find out about it - that's enough to stop me.
      Along with more of the usual self-aggrandisement -

      The product might be great, but getting twitter followers is easy and like you said - making money is pretty simple too, so I don't have any particular interest in giving up my time without a good reason.
      the only way to find out about this was to sit through a 35 minute video (not likely) or come here and someone who did
      I know there are a few people around proclaiming themselves to be Twitter gurus
      (yep, I agree with that...\|/)

      Since I have tools for this and many accounts with hundreds of thousands of followers myself, people keep asking me to create a product like this
      In response to Harris, suddenly it's not too much trouble -

      Good luck with everything, when I get some spare time I'll sit through the video and check it out in full
      And we go from this -

      If you're in contact with him, it would be interesting to hear why he left the controls off that video - it definitely stopped a few people from buying. (they've told me and it was the case for me too)
      ...to YOU telling ME why he left the controls off and telling me what I'm doing and thinking??!!

      This issue here though is that YOU are hallucinating most of the 'psychological' stuff. It's just your brain doing overtime on something that Harris is testing because it's worked for friends and he's checking it out for himself.

      It's easy to read too much into watching what other people do, because sometimes things work for reasons outside of what you might think.
      That makes it great for others to watch and learn, but you need to be careful not to read non-existent facts into such things.
      WTF??!!



      If you read my posts a little more carefully, you'll find that NOTHING was stated as fact - hence my use of these words -

      'perhaps'
      'the way I see it'
      'I'm just speculating'
      'it seems'
      Signature


      Roger Davis

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  • Profile picture of the author Gary_The_Ace
    You're all missing one (of many) valuable point about the "no controls" on the video ... and, this is only one.

    If you've invested 15 minutes into the video, and something comes up ... what do you do? Do you stop watching, knowing that you'll have to start all over from the beginning? Or, do you continue watching because you've already made the time investment.

    And when I say "you", I mean, the average prospect ...

    Fear of loss.

    Look it up. It's obviously a concept lost on a lot of supposed "marketers" here in this thread ...

    In my tests, no controls has ALWAYS outperformed a video with controls. Play/Pause controls come in second, and "scrub" controls come in last ... in every test I've done.

    That said, I'm working on a video player now that only has one control ... volume. That's one I haven't tested, but based on the fact that everyone has their speakers at different settings, I think it might be worth adding ...

    G
    Signature
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    P.P.S. Viral Marketing Doesn't Work ... Tell Everyone You Know! ;)
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    • Profile picture of the author CliveG
      Originally Posted by Gary_The_Ace View Post

      You're all missing one (of many) valuable point about the "no controls" on the video ... and, this is only one.

      If you've invested 15 minutes into the video, and something comes up ... what do you do? Do you stop watching, knowing that you'll have to start all over from the beginning?
      Although it does not say so, there are pause/start "controls". Click on the video when it is running and it will pause. Click again and it will start.

      I have to say that I quite liked the video, but am a little anti-Twitter after recent experience.

      By the way Harris, I think that there was a typo in your join now link right at the end of the video - looked like an extra 'e' but could not stop it in time to check (and could not rewind!).

      Cheers, Clive
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      • Profile picture of the author HarrisFellman
        Originally Posted by CliveG View Post

        By the way Harris, it think that there was a typo in your join now link right at the end of the video - looked like an extra 'e' but could not stop it in time to check (and could not rewind!).
        Thanks, Clive -- will check it out.

        Harris
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      • Profile picture of the author Lee56
        Originally Posted by CliveG View Post

        Although it does not say so, there are pause/start "controls". Click on the video when it is running and it will pause. Click again and it will start.
        I had done that, but when I returned to the video and clicked again, it would not restart. My main point was that the lack of control buttons and lack of overall choices for learning about the program could be a turn off, depending on the market.
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      • Profile picture of the author gaylebar1
        There is a way to go around the video... and it seems since I do not have 15 or more I cannot give it to you... but if you just put the website with the "/joinnow/"at the end you will get there.
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  • Profile picture of the author mjbowe
    Harris...

    I liked the vid. The price turned me off, mainly because I don't know you. So, for me, it didn't build up enough credibility. However, after reading this post, I'm going to purchase it.

    The only bummer... I have to let the video run for 35 minutes in order to buy it as there is no "buy" button.

    So, for the person who comes back and isn't an impulse buy, like me, it does block the sales process.

    Food for thought.

    I'll come back an post on my review of the product.
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    • Profile picture of the author HarrisFellman
      Originally Posted by mjbowe View Post

      Harris...

      I liked the vid. The price turned me off, mainly because I don't know you. So, for me, it didn't build up enough credibility. However, after reading this post, I'm going to purchase it.

      The only bummer... I have to let the video run for 35 minutes in order to buy it as there is no "buy" button.

      So, for the person who comes back and isn't an impulse buy, like me, it does block the sales process.

      Food for thought.

      I'll come back an post on my review of the product.
      Actually, I did give out a direct link in the video.
      Also, had you opted in, I would have sent you the link in email as well.
      You can click the video to pause it .. then come back to the page 25 minutes later, too.

      I'll pm you the direct link right now just in case as well.

      Harris
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  • Profile picture of the author chiligirlz2
    Hi! Today, before coming to WF, I had just watched Harris' video. The entire video. I didn't end up buying, because I can't afford $199 now, but I liked his enthusiasm, and I feel the product sounded worthwhile.

    True, at first I found it kind of annoying that I couldn't "skim", but we all are just too impatient sometimes. Honestly, Harris gave out some good information in the video. Maybe it is because I am a bit of a newbie, but I was certainly willing to sit and listen for some tidbits of info.

    If I had the money, I probably would have bought. And, like everything else on the internet, when I want to go back and buy, I just have to look him (or the product) up to buy it. I agree that he should be able to market any way he wants to. And, he made a good point that he will probably get less returns without so many quick "skimmers". Thanks Harris!
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  • Profile picture of the author Jigar Banker
    I actually bought the product to see what the hoopla was about.

    I've bought from Harris before and never been disappointed, but
    wasn't really expecting to learn anything new with his Twitter course.

    I was mistaken.

    It was immediately apparent how much work and research he put
    into this product. And he's not boring.

    One of my favorite things about it is that he has the course downloadable
    and I breezed right through a considerable amount of videos by speeding it
    up a couple notches in VLC media player.

    Not to mention that the course sort of sharpened up my strategy when it
    comes to Twitter and introduced me to a tool that is better than the most
    popular ones (which I wasted my money on now that I've got this new one.)

    All in all, I think 200 bucks should be a bargain for most, once they've consumed
    and implemented the course.

    I've gotta commend you on this one Harris.

    When you say this is the product you're most proud of, I say...

    You should be.

    - Jigar
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    • Profile picture of the author elogin
      Great thread, very informative in different ways. Although I did have somewhat negative feelings about the video and its length - I watched it nevertheless.
      This got me curious and I researched Harris.
      Now, after reading all the posts I think he is a very likeable person and seems absolutely credible.
      If I had the money (which I don't right now) I would definitely buy!
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    • Profile picture of the author HarrisFellman
      Originally Posted by Jigar Banker View Post

      I actually bought the product to see what the hoopla was about.
      <snip>
      I've gotta commend you on this one Harris.

      When you say this is the product you're most proud of, I say...

      You should be.

      - Jigar
      Thanks a ton, Jigar. I appreciate your kind words.

      Harris
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