Online Marketing Made Simple: A Step-by-Step Guide
Getting ahead in online marketing requires constant learning. As someone who is constantly trying to keep abreast of internet marketing trends, I find myself often reading the writings of the top internet marketers. One of my favorite is Neil Patel, the guy who spends sleepless nights trying to explain to readers how they can make dollars while they are sleep 
When I first came across the article "Online Marketing Made Simple: A Step-by-Step Guide", I was quite thrilled as I expected it to be a kind of revelation of the path, the steps that Patel took to becoming the guru he is today. I scrolled down the page and after pressing page down a couple of times, and didn't reach the end, I was further encouraged. Because I had read through other shorter and somehow substandard articles on the topic, one thing immediately crossed my mind -this is what I'm looking for. I hoped to be vindicated after I had read the document.
Well, Patel starts by telling us how easily business is to start and run nowadays thanks to the internet. This is quite encouraging and he goes on to tell us about how introverts can make it in business today because all they need is an online audience. This part can make you smile if you are an introvert but I'd want to make you see it from a different perspective. Don't crack open the champagne yet because Patel just forgot to tell you that you still need the aggression of an extrovert and the obsession of a maniac to break through some barriers in the online marketing world. I would like to put it this way; online marketing creates a near flat platform for both introverts and extroverts, but to be successful, one still needs to be aggressive in many ways. The subject of introverts and extroverts is so wide that we can't exhaust it on this forum, but Patel should have added some flesh to his sentiments.
One of the best aspects of Patel's piece for anyone who is green in the field is the initial part where he puts up definitions and lays them bare, making it easy to comprehend. He brings out the aspect of digital marketing and online marketing−although by referring you to a previous write up he slows you down. Then the writer goes ahead to explain the parts of online marketing, but in doing so, I think he kind of took a route that's likely to leave many newbies feeling lost. In virtually all the categories of online marketing, the writer mentions a person who is either a guru in that field or he has used knowledge related to a particular field and succeeded. I am not saying that Neil Patel is wrong to bring to us relevant examples and cases, but I feel that beginners (who I think are the target audience of the piece) would have connected better with the article if he had used himself as an example in any of the categories that he mentions−more so the first. I read the first part which is about Search Engine Optimization or SEO but I didn't see his experiences. The closest we come to Neil Patel is where there is a hyperlink leading to his advanced SEO guide. He refers readers to Brian Dean who is a real SEO guru, and on this, I concur. Well, for someone who has been reading Brian's pieces, the article almost seems to lose meaning here so such a person can stop reading the piece at that point and check Brian's latest posting or another option they have is to jump to the next category, which is what I almost did.
Patel's list goes on and on to include other great personalities such as Jon Morrow, Jerry Banfield and Gary Vaynerchuk. It is great that he shares with his readers some of the big names they might not know in the sector but it almost seems like he's being paid to advertise their services. One may ask, why does he pick only these particular people, yet he doesn't give details of how they directly influenced his success at? And at this point, I felt like the article I was reading had the wrong heading. It should have read "The People To Look Out For if you Want to Succeed in Online Marketing". Although that's rather long, isn't it?
Another thing was the order of the categories he discusses. I guess the categories are not arranged in any particular order but given that it's targeted at newbies, who will most likely consider them sequential, I feel that the different aspects of online marketing should be ordered according to their significance or how important he think they are. He puts social media at fourth place and email marketing last in his list. Who can dispute the fact that social media is the easiest way to reach today's audience? In any list about online marketing, social media should be guaranteed a place in the top three. And for email marketing, even though it seems like an old tool, its value cannot be underestimated. Businesses still use email to reach many clients, therefore it should have been higher up in Patel's list. Assuming he didn't order them, but just jumbled them up, I still disagree because when social media is not among the first to be written, a contemporary reader who easily gets bored is likely to miss out on an important point.
Patel's piece is really good reading, but it could have been better given the main audience that would be most interested in it. What the write-up does so well is unveiling personalities in online marketing that can help you kick start your career.
When I first came across the article "Online Marketing Made Simple: A Step-by-Step Guide", I was quite thrilled as I expected it to be a kind of revelation of the path, the steps that Patel took to becoming the guru he is today. I scrolled down the page and after pressing page down a couple of times, and didn't reach the end, I was further encouraged. Because I had read through other shorter and somehow substandard articles on the topic, one thing immediately crossed my mind -this is what I'm looking for. I hoped to be vindicated after I had read the document.
Well, Patel starts by telling us how easily business is to start and run nowadays thanks to the internet. This is quite encouraging and he goes on to tell us about how introverts can make it in business today because all they need is an online audience. This part can make you smile if you are an introvert but I'd want to make you see it from a different perspective. Don't crack open the champagne yet because Patel just forgot to tell you that you still need the aggression of an extrovert and the obsession of a maniac to break through some barriers in the online marketing world. I would like to put it this way; online marketing creates a near flat platform for both introverts and extroverts, but to be successful, one still needs to be aggressive in many ways. The subject of introverts and extroverts is so wide that we can't exhaust it on this forum, but Patel should have added some flesh to his sentiments.
One of the best aspects of Patel's piece for anyone who is green in the field is the initial part where he puts up definitions and lays them bare, making it easy to comprehend. He brings out the aspect of digital marketing and online marketing−although by referring you to a previous write up he slows you down. Then the writer goes ahead to explain the parts of online marketing, but in doing so, I think he kind of took a route that's likely to leave many newbies feeling lost. In virtually all the categories of online marketing, the writer mentions a person who is either a guru in that field or he has used knowledge related to a particular field and succeeded. I am not saying that Neil Patel is wrong to bring to us relevant examples and cases, but I feel that beginners (who I think are the target audience of the piece) would have connected better with the article if he had used himself as an example in any of the categories that he mentions−more so the first. I read the first part which is about Search Engine Optimization or SEO but I didn't see his experiences. The closest we come to Neil Patel is where there is a hyperlink leading to his advanced SEO guide. He refers readers to Brian Dean who is a real SEO guru, and on this, I concur. Well, for someone who has been reading Brian's pieces, the article almost seems to lose meaning here so such a person can stop reading the piece at that point and check Brian's latest posting or another option they have is to jump to the next category, which is what I almost did.
Patel's list goes on and on to include other great personalities such as Jon Morrow, Jerry Banfield and Gary Vaynerchuk. It is great that he shares with his readers some of the big names they might not know in the sector but it almost seems like he's being paid to advertise their services. One may ask, why does he pick only these particular people, yet he doesn't give details of how they directly influenced his success at? And at this point, I felt like the article I was reading had the wrong heading. It should have read "The People To Look Out For if you Want to Succeed in Online Marketing". Although that's rather long, isn't it?
Another thing was the order of the categories he discusses. I guess the categories are not arranged in any particular order but given that it's targeted at newbies, who will most likely consider them sequential, I feel that the different aspects of online marketing should be ordered according to their significance or how important he think they are. He puts social media at fourth place and email marketing last in his list. Who can dispute the fact that social media is the easiest way to reach today's audience? In any list about online marketing, social media should be guaranteed a place in the top three. And for email marketing, even though it seems like an old tool, its value cannot be underestimated. Businesses still use email to reach many clients, therefore it should have been higher up in Patel's list. Assuming he didn't order them, but just jumbled them up, I still disagree because when social media is not among the first to be written, a contemporary reader who easily gets bored is likely to miss out on an important point.
Patel's piece is really good reading, but it could have been better given the main audience that would be most interested in it. What the write-up does so well is unveiling personalities in online marketing that can help you kick start your career.