TelegramSam

Hi Guys,

I've started getting emails on the imminent release of Product Launch Manager, by Jeff Walker. No doubt based around his Product Launch Formula Course and new stuff.

Very pricey. Apparently, the amount to be paid is $4,997 to $10,000 depending on your success.

But if one is looking to act as a consultant etc then this may be good.

What do people think?

Sam

Jason Moffatt

Considering I just got a ten million dollar a year company agree to give me 10% of their launch and 10% of long term affiliate driven sales I'm gonna say... "I think this may have some legs".

Just a guess.

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Bakai

I just looked at it, very interesting but it is $5000 or $1000 a month for 6 months.

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TelegramSam

I just went through the launch video and it is cleverly manipulative.

He makes it sound like the guy is carrying all the cost risk.

That's nonsense as the first $5,000 has to be paid whether or not you make a profit.

It might be the best thing since sliced bread, but I just hate the carefully worded marketing spin of these things.

Still, I guess that for him to maximise his sales it is needed.

darrin_cooper

I think the real question that needs to be asked is how many people, 1.) have purchased this system & have actually implemented it, 2.) what results have people seen, 3.) what are they doing differently based on what they have learned, and 4.) for those who ARE using this system, back up their statements with validations & proof.

It's easy & convenient to say someone has just got client & is getting a percentage of this & that....but, what's more important is the cost factors & action plans put into place to make the system work.

I stress the concepts & clarity on cost factors, because, it's easy to purchase a product. But realizing the hidden & unknown costs when you actually get started or are actually implementing this program is definitely something that has meaningful discussion.
On the other side of things, trying to get actual purchasers to speak about what they actually did & what they learned about rarely gets talked about or even noticed. But it may give some credence to understanding what the costs actually were, in regards to time, money, etc.
Overall, this is definitely not a product for everyone, whereas, taking 6 months to learn a system costing you $5k per month (and I'm not even sure those figures are correct @ Bakai,) and then actually taking whatever costs to get you up & running (which we need to learn about here), is definitely a difficult investment to make.

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Bakai

It is about $5000 to pay in full or about $975 a month for 6 months.

It looks like the info is spread out.

I would like like to hear from past customers of the "$25000" class how they are doing.

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Jason Moffatt

If people haven't seen Brandon's story about running launches, it's well worth it.

I know the story well because Brandon is a customer of mine and a mastermind member. He flat out was crushing it while bed ridden in the hospital and jacked up on legal pharmaceutical heroin with medical bills going through the roof each day. ( I think to the tune of $500,000, which he was able to pay off mostly I believe)

The dude was in BAD SHAPE. We were freaking out that he may even die. No sh*t.

But still, he perservered and battled with his illness, and refused to stop trying to make a living on the internet.

His insistence on moving forward is freaking inspiring. Truly great stuff. I just feel fortunate to watch him do it and be his friend.

Of course, that is NOWHERE NEAR TYPICAL.

I can't imagine having half the strength that dude did to pull off so many successful moves with product launches and working the net. Brandon is a animal, not an excuse maker.

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Desmond Ong

My good friend and "mentor", Brandon Fredrickson just called me the other day and told me he has make product launches worth up to $6 million dollars.

And yes, he's one of the $25k students, so that shows how good Jeff Walker is.

I never doubt Jeff's ability to deliver because what he teaches make sense and has been used by ALL top marketers to generate huge chunk of money online.

Sure the $5k is pretty big price tag to pay, but I am pretty sure this is not something that is suitable for all level of marketers. Jeff is probably aiming for people who can pay $5k easily anyway.

@ Jason Moffatt

Yeah Brandon is the best marketer that I ever know online. (Sorry guys)

This guy is so bloody heck kind and call me on Skype just to ask me how my launch is doing without even asking for a penny. He is definitely someone that I am going to pay my highest respect to and someone that I will never forget in my life because he inspires me so much.

BrandonLee

It's probably been about a month since I've been over here at the WF, but Des told me that I'd been mentioned here. I'd just say to anyone considering Jeff's PLM course, if your seriously going to get off your ass and do something with it, it's a great opportunity. If your not, just like anything else your throwing your money away, this time more vs most other's. Thing is though, if you are going to do it, this is the easiest money your going to make. Getting your first client is a bit of a pain in the ass, but after that, your set.

B

If you want to do a six or seven figure product launch, I'm your guy: http://www.thelaunchmachine.com

Jacer

I am personally signed up for it. As mentioned, the testimonials(especially Brandon's) give a glimpse of how successful you can be in this niche. And like any program, your results will be in direct proportion to the effort you put forth. I will be blogging about my progress, so if you want the inside scoop, check out my site.

BrandonLee

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One word of caution, it's VERY graphic, I'm totally wasted on hydromorphone (Id been out of surgery about 3 hours when I made this video) and I swear so much it might make Kern blush.

I'll just post one last time for those of you on the fence. I'm sure Jeff is about to shut this offer down. Here is a video I made when I was in the hospital. I had no idea how I was going to make the 10K. I had Bob Serlings MDL, and one of Bob's concepts is proven marketing campaigns, it made sense to me that PLF is one of the most proven campaigns out there. So, I started to apply that. Since then my line up of clients include guys like Chris Freville, Mo Latiff, and I've done a launch personally with Jeff Walker.

Look, I understand being scared....and I'm not the kind of guy who likes debt (I wouldnt even bk all my medical debts, even though I could have easily done so and walked away from it all), but seriously, if you believe in yourself the average person on the warrior forum knows more about market then the average person who's making 10K per month on their website. Thats how I made my first 100K, I went to a guy who was making about 10K per month with god awful marketing and told him I could fix it, and if I did, would he give me a piece of his business. His business now does close to $250K per month and we are negotiating for me to OWN Part of that business now.

I went to the PLM event after already having managed several launches and I was doing well...so maybe I technically didn't "need" to be there, but I can say that my business has exploded in ways I would not have imaged based upon what I learned there.

Your also going to be with a great group of people. The support that Jeff and Jon have offered me and everyone else in the PLM crew has just been amazing, and I can't imagine it's going to be any different with this. Think about it, it doesnt do Jeff any good at all to have a bunch of people calling themselves "PLF specialists" if they suck, and I saw the offer he's making too, he's financing half the deal for you!

Flat out, if your serious, if your a go getter, a hustler, if your looking for an amazing oppotunity to add value to your own life and to the lives of others even in this crap shot economy, your nuts not to buy this program.

If your just gonna sit with it, your nuts to buy it because it's pretty damn expensive.

B

If you want to do a six or seven figure product launch, I'm your guy: http://www.thelaunchmachine.com

alltweed

I almost bought until I saw it was only a 30 day review...

What caught my eye was the reference to fast ramp process, but with only a 30 day review and several modules dedicated to finding the right customer, that easily exceeds 30 days.

If he had done a better job of selling me on getting this thing paid for in 30 days then ok maybe a 30 day review..if it takes 60 days to roi than make it a 60 day review.

With kerns MC you got his ATM money machine to apply immediately.

I am ready to work my ass off - no choice, but too much not covered about fast ramp or what it takes to get it going. If I sell concept to client I imagine their is all the typical campaign issues to get into place. That could take 90+ first deal producing I dont know...I presume he must talk a lot about outsourcing copy, design, etc etc...

Really like the consultant coach angle...I am doing consulting now for smb...web 20 websites, lead capture using ultimate Footer Ad and email marketing, but I need something scalable and profitable..Seems to meet those requirements, but $$$..

Maybe Jeff will weigh in on these issues or someone with the first few modules.

Jeff Walker

Hey folks,

This has to be pretty quick since things are still
sorta crazy...

First off, as much as I would to claim all kinds
of things about Brandon's success and how it was
because of PLM, this is the reality -

That dude is one BAD MOFO.

(Excuse my french... I usually run a family show
in my biz... but this case I'm gonna make an
exemption.)

I've gotten to know Brandon some from his being a
Product Launch Formula Owner, and from Brandon
attending my $25k PLM event this past summer.

And I am INCREDIBLY impressed by this guy.

Like I am blown away. The courage and toughness
this guy has got is off the charts. Go watch his
video... but take his warning SERIOUSLY - you just
might puke after you see what he went through.

I would LOVE to claim that my PLF and PLM systems
made Brandon a success - but this guy is so tough
he would make himself a success no matter what
system he had.

Brandon, you're an inspiration to me.

And if that video wasn't so incredibly gross I
would be showing it to everyone I know.

OK... the SECOND thing:

Dude... I hope you don't take this the wrong way,
but I didn't NEED to do a better job selling you.

And I really didn't want to do a better job of
selling you.

The fact is that I'm about to pull this thing off
the market in a few hours... because we hit our
target number in the first two hours we were open.

I have a LONG history of only taking as many
people as my staff and I can support... and as I
think will fit into the market immediately.

This isn't pure science, so I sorta had to
guess... but I had a number in mind and the
reality is that I hit it a little while after we
opened...

I mean, I only emailed MY list one time today
(to be clear, I mailed the launch list twice, but
I only mailed to my big personal list once)... if
I was worried about doing a "better job" of
selling, I would have hit my list two or three
times today.

I know this sounds weird, but I have a pretty
weird way of approaching business.

The reality is that I had a LOT of partners
mailing for me today and one of my GOALS was to
not sell out too quickly today. For some of my
partners, it can take them 4 to 6 hours to get
their email out to their entire list. That's just
the nature of having really big lists on some list
hosts.

I had a limited number for sale, and I wanted to
keep it open all day for my partners. They're
supporting me and I don't want to pull the rug
out from under them.

That's the sorta weird reality that I live in... the
backdrop of a big launch that people don't think
about. I mean, for some stuff it doesn't matter
how many you sell... but for my stuff we give
a lot of support to our Owners. So I have
a tightrope to walk between doing a great job
for my partners and not taking on too many
new clients.

If I wanted to turn up the heat on this launch, I
could have done a LOT of things to sell harder.

Bottom line is this... and I don't know how to say
this without sounding arrogant... but the reality
is I just didn't have to worry about pulling out
all the stops to make sales. I didn't need to do a
"better job" seling.

Sorry if I come off sounding like a horse's ass
here folks (I'm in serious sleep deprivation mode
right now), but sometimes what you think you see
and know just ain't the way things really are
behind the scenes.


- Jeff

Product Launch Formula - get the product launch strategies used by John Reese, Frank Kern, Mike Filsaime, Yanik Silver, Jason Potash, Rich Schefren, Brad and Andy, and Neil Strauss.

alltweed

Jeff -

I agree with everything you said...

I could have worded the post better. Your stuff is good, worth it and your right you don't have to pitch anyone.

I fall into the bucket like so many others too much stuff on my hard drive. But, I now know you and trust you. I'll get onboard somehow.

I glad your stuff is in the market!. Net/Net: People just need to take action with what ever you have on your hard drive. Learn the system, make some money so money issues are not an excuse or obstacle.

Jeff Walker

Dude... no worries. I'm just way sleep deprived and probably came off a little strong. Part of it was writing about Brandon - he just gets me fired up whenever I think about what he's done, and just how tough he is.

In normal times, what you wrote makes a lot of sense. I've often done longer guarantees designed so people could go through everything before the refund period ended.

But this PLM stuff is too powerful, and since I'm limiting the PLMs.... it wouldn't be fair to them for a bunch of tire kickers to get all the really cool stuff that they're paying for (not saying you're a tire kicker... but there are some of them out there).

- Jeff

Product Launch Formula - get the product launch strategies used by John Reese, Frank Kern, Mike Filsaime, Yanik Silver, Jason Potash, Rich Schefren, Brad and Andy, and Neil Strauss.

TelegramSam

Jeff,

I get what you are saying, but it did come across as a little arrogant.

Even if you don't need the little fish, don't rub it in their faces.

I know that is not what you intended as you are a good guy.

Cheers,
Sam

Bakai

To be honest I am on the fence here and it is not so much the money but the method and what we will be able to put into practice the first month. I joined a coaching program recently and the first month was off topic and we had to wait until month 2 to get the real info.

Does this method require a lot of sales over the phone, for example? Would I be able to put into action any of the methods the first week? Would I have enough infomation to actually get a client the first week or month?

Mike

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vertical100

PLM's certainly do bring tools to the table to pull off a successful launch.

I have been involved with Internet Marketing going all the way back to 1992 on BBS!!!!

However, I have never applied my knowledge to an On-Line business. I know the whole launch process "in Theory" only. THAT is the difference! I have seriously been studying the Launch process for 10 years (talk about procrastination).

However... for the past 16 months I have been applying my knowledge to creating products. NOW I am at that point of whether to "Launch" my products - in the Jeff Walker type launch process... or doing a perpetual launch.

I have spoken with at least 5 of the last round PLM's about my next step.

Brandon I've been talking to since April... and, as a matter of fact, I'm speaking with him again today about what he's up to.

My point? PLM's have a definite skill-set to bring to the table when a company (or person) is about to introduce a product to the marketplace.

Mine is WAY over-due coming to the market, and I am looking for help in bringing it out. It is called: The Accelerator For Success system... using my proprietary DREAM BAR CAFE Principles.

I've been a Protege of Jay Abraham, and a National Trainer for Tony Robbins. I KNOW how to help Entrepreneurs!!!! What I don't have empirical experience with is "The Launch."

I welcome any and all conversations... this train is ROLLIN"!!!!

Bill Covert
The Accelerator For Success

Accelerator for Success
using: Dream Bar Cafe Principles
www.acceleratorforsuccess.com

BrandonLee

Hey guys it looks like Jeff is going to be opening PLM up for a few hours again today, so if you kinda sat on the fence with it friday and you want in, now is your chance.

I'm not getting anything at all by saying this, I don't have an affiliate link etc - but the simple fact is that this is an amazing business opportunity. It's expensive, and it should be. If your serious about your success in IM, opportunity is knocking at your door...don't be to scared to go open it.

If you want to do a six or seven figure product launch, I'm your guy: http://www.thelaunchmachine.com

graham41

will there be newopenings in the future?

Amanda_Davis

Jeff usually opens his PLF class approx 2x per year. But PLM is new. He did say he won't be opening it again this year, though.

I would expect he'll run another class & event at some point in Q2 2010.

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Jeff Walker

Definitely no re-open of PLM this year. We will have our hands full teaching this current class. At this point, I would say Q2 is unlikely... probably Q3 or even Q4 of 2010. But that's all speculation... and a long time away. We'll see.

HOWEVER, the big news is all about Product Launch Formula... I'll have some news there in another couple of weeks.


- Jeff

Product Launch Formula - get the product launch strategies used by John Reese, Frank Kern, Mike Filsaime, Yanik Silver, Jason Potash, Rich Schefren, Brad and Andy, and Neil Strauss.

Thomas Belknap

Since when has the truth been considered arrogance? He wouldn't have said anything unless the guy stated he NEEDED to sell HIM better. Now that could be construed as arrogant.

I would have told him the same thing.

Thomas

Apolo

I have watch his videos and sounds promising, but as a business owner and in sales (other industry than IM), you better commit a good part of your week getting the accounts. NO SALES no go, even you invented how to turn lead into gold. So the product can be great, but if you can't get that agreement signed by the owner needing help with their product, well the whole will be just another investment that did not pay out like you would expect. Consider me optimistic, otherwise I would not venture into IM industry, where's your credibility if you can't prove it.

CurtisN

I joined PLM yesterday (was on the waiting list) even though I can barely afford the monthly payments. And I stress barely...

But, this is probably the best decision (or close to it) that I'll ever make in my online career.

As Jeff said in at least one of his videos, PLM isn't some product, system, or coaching. It's a relatively new and complete business model with some infrastructure in place to support existing and future PL managers.

Lots of people are asking the usual questions that you'd ask of some ebook or home study course like:
-how much time do I need to invest in this?
-how fast will I see success with this?
-does this work?

Sorry, but if you need to be asking yourself these questions, then you're just looking for the next miracle in a box. Jeff singled-handedly transformed the IM landscape with Product Launch Formula, so you tell me if his stuff "works".

How fast will you see success with this? You tell me.
How much time will you need to invest to make it "work"? You tell me.

All I'm trying to say is that people should stop being sceptics and make educated decisions for themselves. Is the product (I use this term loosely) aligned with what you want to do with your business? Do you have a strong desire and drive to succeed with it? Will you do what it takes to succeed?

Cheers,
Curtis

aboutalhah

PLF works. I made a tiny launch back in 2007 (without only one affiliate partner). It was my first product ever (at the time, all I did was watching Jeff's free video), and I made something like $1500.00 (don't remember exactly) in just a few days.

I used a blog and my list was about 300 subscribers at this time.

Would be glad to see some PLF manager soon... and what they can do.

It works.

Franck

sebber

It seems to be a really good product and Jeff does come across like a good guy...

The sales letter is convincing, persuasive and JW appears to have a lot of integrity...

I guess I'm just a little put off by the "pay me $5k, as I'm absorbing all the risk" line. It is, for my money, the only insincere note in what is a strong pitch...

I get it. You DON'T need to pitch to small fish, but so many people in this category don't have $5k sitting around spare...

There is NO risk here for the product owner and it's win-win. JW gets at least $5k for something that won't have cost even a fraction of that to produce. Plus, even with the 30 day guarantee, the user does not get access to most of the modules...to see if they can make this work for them.

I do appreciate JW's concerns, though. A big product like this might open itself up to time-wasters (I have a solution later)...

I would love to have a shot at something like PLM, but I genuinely can't afford it. That's not JW's fault, of course, but I wish that a lot of people in IM would stop using terms like "only $4997" when it is generally considered to be a massive investment to most people on that list...

Sadly, it seems you do need money to make money. If something like this was offered and you signed a contract with Jeff so that you would give him 20% of ALL your future Product Launch earnings, I think it would arguably be more lucrative for all concerned.

Pay $197 to sign-up, sign that agreement and get great tuition= win. I wish something of this nature was considered...

CurtisN

That may be so, but you're getting something which is huge in value. It's about what you get, not what you pay to get it.

Forget training for a sec and let's look at ebooks, something which we're all familiar with. Would you rather pay $10 for a 200-page tome filled with crap, or $100 for a one-page report filled with nuggets that will add a lot of money to your bottom line?

Well...I'm a 19 year-old (20 in less than 2 weeks ) university student...and I just coughed up the first monthly payment. I couldn't afford it, but I paid for it anyway. For what I'm going to get, it really was "only" $4997. Personally, I think it would've been a bigger investment and risk NOT to pay for this training.

Curtis

TelegramSam

I wonder why Walker doesn't come out with a "mini" version so that people can get a win under their belts and then commit to the larger program and also be better able to stump up the funds?

Is it because most people won't even do the "mini" version and so won't hand over the big bucks?

Greg Jacobs

He has already given you the "mini" version for free.

Just observe carefully how he launches his own product.
(yes this one!~)_
That should be 1/2 the lesson right there.

The cool thing about buying "stuff" like this is that you know exactly what you will be getting and that it will have value for you because he will be teaching you how to sell to people, in the same way that he just sold to you.

So you know it works since you actually did end up buying it

Jason Moffatt

Why in the world would a Goliath like Walker come out with a "mini" version?

Nothing about Jeff is "mini".

He's doing HUGE things. His brand is HUGE in this space. His results are even HUGER. Doing anything "mini" is nearly opposite of what PLF is all about.

I understand those that don't have the investment for a course like this. Instead of waiting for the mini version it makes way more sense to step up your game to play with the big boys instead of asking the big leagues to demote themselves to the minors.

The truth is, $5000 is cheap for this type of opportunity. There is no way in hell I would want a bunch of $197 Product Launch Managers running around the internet throwing out phrases like... "I was trained by Jeff Walker, etc etc etc etc etc". No freaking way. That's asking for big time trouble.

The $5000 fee is almost just a nuisance fee to get to the really serious folks. Something like this could easily be a bargain at $50,000 for the person who is actually going to leverage it.

The Truth Serum is LIVE and I May Be Coming To Your Home Town! http://www.thetruthserum.com

sebber

Too much innuendo, Jason. Too much :-)


[/QUOTE]The truth is, $5000 is cheap for this type of opportunity. [/QUOTE]

It's actually not if you don't get the results, Jason. Furthermore, it's not cheap at all if you don't get a tangible ROI...

[/QUOTE]There is no way in hell I would want a bunch of $197 Product Launch Managers running around the internet throwing out phrases like... "I was trained by Jeff Walker, etc etc etc etc etc". No freaking way. That's asking for big time trouble.[/QUOTE]

Not at all. It could be limited in a genuine way. Do the pre-screening, make people accountable, give them tasks. Weed out the time-wasters. Handing over $5000 does not necessarily mean that the person handing it over will appreciate it more or follow through more. More importantly, it does not mean that ANYONE will make that back....

What exactly are the typical results and expectations for PLM?

Again, you are assuming that just because someone already has the money that they are serious. It's not quite accurate, as we don't know everyone's circumstances. Some people have millions in dispoable income, so 5k is a drop in the ocean. It does not mean they'll take this seriously...or get results from using it if they do :-)

I'll give a perfect example. On a college course, you have a specific and measurable outcome. A Degree is very valuable in a myriad of ways, and attaining it shows a level of commitment...

If someone committed to PLM and did all the homework, what result are they going to or at least likely to get?

Thomas Belknap

If you were committed to taking the course than you would find the money. I think it is kind of funny that people would like to see Jeff prescreen people all for a $199 dollar payment. I wouldn't do that and I wouldn't expect others to do it.

People will take it more serious if they are putting down 5k compared to people putting down 200.

PLF has been proven to be a big money maker for those that put the principals into action. If you really wanted to do this you would find the money some how. It isn't important to you so I don't know why Jeff should rearrange his business just so you can test it out even though you are not serious.

I wonder if you would like to take a pay cut at your job? Probaby not so why should anyone else do it just to accomodate you?

Thomas

sebber

If it was my job to make a difference to people's lives, I wanted to take someone on a journey and I was already a successful marketer and multi-millionaire, I can GUARANTEE that I would do something like that...

Plus, if you followed what I wrote earlier, you would see that I mentioned having "20% off all future Product Launch earnings forever". In truth, I would give up 50% if someone could help give me the results that some are getting...

Hardly a pay cut, Thomas...

Jason Moffatt

That's what I did the first year. Instead of buying a course for $997 or $5000 I ended up paying roughly $30,000 for a 50% deal just like that. So when I look at a price like $5000, it's not such a big deal. Of course this is all relative to our own situation though.

Personally, I have to admit, if someone is having a hard time scraping together the $5000 for the course, I'm not so sure I want that person being a PLM manager for me or my clients. If they can't seem to get ahead in their own business, how am I suppose to believe they are going to skyrocket mine? Of course there is always exceptions to this rule and sometimes you do find a hustler in the bunch. I'm usually willing to work with a aggressive yet broke hustler over a rich and lazy person in many scenarios.

The Truth Serum is LIVE and I May Be Coming To Your Home Town! http://www.thetruthserum.com

sebber

That's cool, Jason. I've seen some of your videos and you do seem like a good guy...

I think, in the real world, a lot of people are having difficulty scraping that sort of dough together...

I actually don't see the correlation between someone having difficulty scraping together 5K and managing a launch for someone. This is the Internet. I could have easily made up some story about being a millionaire and asked the same, (as yet) unanswered question:

What is the *typical* earning potential of a PLM?

I do think that's a reasonable question and I hope Jeff Walker will answer that. He doesn't have to, naturally. However, I think the key point here (for me, at least) is KNOWING that 5k will give a viable ROI.

I mean, if someone trains to be a driving instructor or a personal tutor (for example), you will usually get a breakdown of what they are likely to earn in a year...

I personally don't have a business. Isn't that the point of course like PLM?

Jason Moffatt

Thanks for the compliments, and I do agree with you that a lot of people are having problems scraping together significant sums of money. In fact, I wrote a blog post the other day about how I've been turning down dozens of people wanting coaching because I know they are "scraping". Personally, I just don't have the heart or stomach to take on these type of tasks. You can read the post on my blog if you like... Leaving a ton of loot on the table |

Sure, you could of made up a story about you being successful and rich, but that's pretty cheesy. We both know that. The correlation between someone not being able to afford the course and their ability to perform the duties are relevant, but not a deal breaker. Like I said before, I'm willing to work with hustlers if they prove they can handle the job.

As for the "typical" earnings of a PLM, I don't think you can really put a number on that. There are way too many variables. Not everyone is a Brandon Fredrickson. And we all know a certain percentage will always be pipe dream chasers and will never do anything.

Also, the whole concept of being a PLM hasn't exactly been around forever so the amount of people who have results probably wouldn't make a fair assessment. And to be honest, if you are just worrying about "average" then I'd say you are asking the wrong questions.

I'd be focusing more on "what is possible" because I know I'm going to outperform 95% of the people anyhow. But that's just me.

Lastly, yes being a PLM is totally possible without having any existing business. However, I do think it's much easier to leverage prospects into clients if you do have some sort of existing business or stats to back up your claims as to why running a product launch is so valuable. If you don't have those stats, you can borrow others and show what others have achieved with this process, but it's a bit more of a uphill battle. Not impossible, but obviously a bit tougher.

I'm sure Jeff is fully training these people to properly represent the PLF model. And to be honest, I'd say just about anyone could nearly copy and paste some of the promos we've seen and apply them in other markets and crush it. In fact, I've seen it.

I never meant to put anyone down that may fall in the bracket of wanting this course but couldn't afford it. My concern is that letting too many people into this type of program who weren't ready for it would be bad for our market and bad for the PLM model. That's all.

The Truth Serum is LIVE and I May Be Coming To Your Home Town! http://www.thetruthserum.com

BrandonLee

You get out of it what you put into it. I have a friend who went to medical school and decided that he she hated being a doctor. She teaches HS Biology now, she ain't got much to show for the DO but a lot of debt.

PLM is the same, you get out of it what you put into it. This year the launches I've managed and other consulting work I have done have brought in nearly $6million for my clients. I've had the oppotunity to work with the top players in the financial market, and I'm starting to work in IM, doing a launch right now with Chris Freville and then another one with him in January. Also getting setup to do several with Mo Latif...but for the most part I'm going to keep doing stock market and some forex launches because that's where people know me.
What tends to happen is that getting that first client is the most difficult thing, but once you have that your pretty much good. This is a business that you could have 2 or 3 clients and easily make six figures - and what tends to happen is that your managing a launch and the people who are the JV partners for the launch, if your doing a good job, they are going to be getting ahold of you asking you to manage their launches too..and it pretty much just feeds on itself like that.

Will I do six million in launches again this year? I don't know. I do know that I plan to actually enjoy my life this year. Last year I was often working 250+ hours per month, and I'm not going to do that again. I also spent all of the money I made a)paying off medical debt and b) investing in my education. It was worth it to me because that debt was just something that drove me nuts..but looking back the hospital would probably be just as happy with me if id paid back 250K of it so far, and I'd have more to show myself for it..but that's just hindsight.

At any rate, I know a lot of people took Jeff up on the oppotunity to join this program. Those who did and who work with it are going to end up very happy. Those who are making excuses as to why they did not buy will continue to make excuses.

If you want to do a six or seven figure product launch, I'm your guy: http://www.thelaunchmachine.com

Black Hat Cat

Uh, isn't that the point of buying PLM? If they already knew how to do it, they wouldn't need the course.

A $5,000+ credit card bill they have to pay off.

BrandonLee

I was doing really well before the $25,000 LA event, had managed well over $1million in Product Launches by that point.

If you want to do a six or seven figure product launch, I'm your guy: http://www.thelaunchmachine.com

sebber

Jason, I do appreciate your considered and respectful response...

Perhaps I should be more clear...

I am not a person who fails to take personal development seriously. I have spent MUCH more than $5k for self-improvement and education. Since I mentioned in this thread that I am doing another college degree, that should give an indication of my own level of commitment...

Brandon is also right. In most cases, you do get out what you put in...

3 years ago, I would have snapped this up. But I'm sure you appreciate and perhaps have personal experience of products which don't have an end market...

For instance, once an IM product gets released, it's invariable that there will be a fairly high number of people using the technology, skills and tactics...

So, keeping in mind that there will now be an abundance of PLMs out there soon, is it likely that all the committed ones will get a TANGIBLE ROI?

I'm at a point in my life where I'm just looking for a business plan that will produce a strong income and give us the freedom we desire :-)

Wade Watson

Innuendo aside, that's a good point. Jeff's clearly left the market open for someone to do just that. I wouldn't be surprised of some Warrior is up to the task. There's nothing like a successful high priced "limited" product to create an eager market for a moderately priced one. Obviously, there's money to be made in that gap.

SageSound

Just to put things into perspective here ... have any of you guys complaining about the cost of the PLM course looked into what it costs for an MBA? Or getting the training and passing the tests needed to become licensed to sell insurance, real estate, stocks and bonds, or just to become an 18-wheel driver?

Have you noticed how many of THESE folks are down-and-out, unable to find work today? A large porportion of current B-School graduates aren't even getting interviews this year. If I were in ANY of these professions, I'd JUMP at the chance to learn this stuff for only $5k. (If I were much of a salesman myself, I'd probably jump at it as well.)

Another perspective: right now, today, you can spend between $12k-$50k to attend any of the top schools in the country that will teach you everything you need to know about sound and recording engineering. Heck, they'll even hook you up with Government Grants and Scholarships! And when you're finished, you can go on to become an intern making less than minimum wage (if that) schlepping gear for bands, studios, and churches.

I went to such a place about 10 years ago just for the fun of it, and discovered a lot of the kids that went there honestly believed they were gonna make "big bucks" afterwards. I also happened to get a peek at an industry salary survey, and found that the average pay for people in that industry is well under $25k/yr. In fact, nobody had EVER broken $50k/yr until they had 10+ years of experience and at least one Grammy nomination under their belt. These schools graduate hundreds of eager, mostly young, students several times a year, and have been doing it for 30+ years. The only requirement to get in: a high school diploma or GED. And the desire to get trained in a field that won't pay you enough to live on your own.

All these fields are perfectly "legitimate". They all have very healthy marketing budgets. And they don't need to spend so much time selling you on the possibilities of their professions as they do on selling you on THEM.

Jeff Walker is ... Jeff Walker. Most folks don't need to be sold on HIM. If you do, well, you're gonna miss the window to sign up, because those who DO know him will beat you to the punch. He could easily charge 5x what this course is costing, and he could easily sell 5x the number of slots that he's making available. There are no grants or scholarships, but there is an easy-pay plan if you've got a credit card. (Which the card companies are doing their doggone best to eliminate by jacking up interest rates to 29.99%, like mine just did. I don't feel I've got much choice but to close the account.)

Anyway, all of this is water under the bridge. The PLM door is closed. the opportunity is passed. Go back to thinking about getting your MBA, a real estate license, an insurance license, or becoming a stock broker. Those doors always seem to be open. Kaplan University is always ready to accept new students, especially if you can pre-pay. And it's a sure bet that it'll cost WAY MORE than what Jeff is asking for PLM.

-David

OllieGo

I took Jeff's PLM training in LA this past summer. For me it was a life changing experience. Worth every penny and I would have paid double. But that's me...because of where I was at in my business and my life. PLM training was something that came along at the right time and I could really run with it.

If you have zero experience marketing online and you want to be a PLM...fine, but you are not going to be hired to do launches 60 days later. No system can do that.

However, if you buy PLF and you dive in and focus, then yes, you could see profits in a short time. Jeff has many case studies on his blog that prove this: just regular business people who needed a way to market their products online.

Is PLM / PLF worth the $ ????

That depends on one thing. You. Do you have a fire in your belly to succeed? PLM / PLF is nothing more than a set of proven to work awesome tools and instruction on how to use them.

It is not a "set it and forget" system. No way. It is a path.

One day during the training I walked up to Jeff and said "Hey you know, a product launch is sort of like a movie." Jeff's immediately responded with, "It is a movie."

By that we don't mean a launch is a bunch of videos. Rather, a product launch is a way for you to use the principals of storytelling to a) keep the prospect's attention and b) stir their emotions.

Without their attention and the stirring of emotions, people don't buy.

PLF is also a killer way to gain trust. Another requirement to close the sale. Trust takes time...a launch last a week or more as opposed to someone considering your offer for just a few minutes when they hit your sales page.

Jeff articulates over 20 triggers used in a launch to boost sales. He didn't invent them...they are the same reasons we have always bought things from the very beginning. But Jeff shows you how they are used for max effect in a PL.

I was actually figuring this out myself slowly before I even heard of Jeff. But it would have taken me 10 years to do it...and that's almost how long it took Jeff to perfect PLM.

For me the cost of PLM was worth 1 year slashed off my development, let alone 10.

To be sure, I'm not getting a thing from Jeff to say this. We haven't talked since the training. Just trying to be helpful.

Need a Product Launch Manager?

http://productlaunchperformance.com/