ValleyArch

Hi,

I've recently got hold of 24 Hour Product Creation from Lee McIntyre and notice

there isn't a review for it on the WF so here's my first contribution to the

reviews forum as a thank you for all the useful info I've got from WF. There will

be more to come as I also have his Super List Building System which I think works

really well in conjunction with the 24 Hour Product Creation.


As the title suggests, the course is all about making an info product in less than

24 hours. In particular an interview product.


In this sense the course delivers on its title. Clearly it's easy to research,

prepare and conduct the interview with a finished product in the promised 24

hours.


Added to that, your interview product gains instant kudos for you by being

associated with whomever you chose to interview (as long as they're well-known and

respected of course). You get to find out exactly who you should be contacting

and how to press their hot buttons to get them falling over themselves to be

interviewed.


Now it's easy to miss the point on the huge potential of the interview product.

This may sound just like a course on how to conduct an interview and record it,

but this is just the tip of the iceberg.


The first time I watched the course, I didn't have a pen and paper handy and soon

realised I was getting alot more than just a course on how to set up an interview.

It was showing me how to use these instant products as the building blocks of my

niche business. I ended up watching it several times over and making lots of

notes as I tried to get my head round the clever concepts being put forward.

Essentially Lee explained how you use these products to create qualified leads

which then leads to your funnel and back-end processes. But again, it's more than

that. He explains different ways in which you can do this and cool techniques for

making even more sales by having unique offerings and getting the right people

involved.


This is defnitely not a course for complete newbies because it assumes a

reasonable knowledge of the marketing process from sales funnel to mailing list to

back-end etc. If you don't know what that means then this is not for you. It

certainly doesn't go into much technical detail about how to set up a sales page,

set up autoresponders etc. and assumes you know this already, although it does

explain how to create and package your interview product.


This course is ideally suited to marketers who have made a start with their

business but have hit the brick wall of spending far too much time creating

products thinking that the value of the product is directly related to the length

of time spent making it. It's suited to those who have the marketing process up

and running and are looking to start making some decent sales with a proper

strategy. Having said that, the interview could also work well as your first ever

product to kick start your niche business.


The course itself comes as a nicely packaged DVD of about 80 minutes long. I've

got to say I like the move many of the big names are making back to physical

products. Lee has created a free report on how he gets these physical products made and shipped for him for cents. Report is here http://s235231209.websitehome.co.uk/...l_products.pdf It's actually quite easy and not expensive either. Certainly seems the way to go to create higher value products.


To sum up, this course certainly delivers on its title and much more. Having

followed Lee's marketing for a little while now I can safely say he has yet again

over-delivered on this one and I would certainly recommend getting it as long as

you are not a complete beginner.


As always, the strategies outlined will work well only if you put them into

action. Luckily, unlike alot of other strategies, this is quite simple to do and

involves very little work, so it's quite easy to get the motivation to do it.


In due course I will post a review of the Super List Building System that works

well together with the 24 Hour Product Creation.


Enjoy!

Sam Winport