Has Anybody Invested In Perry Marshall's The Definite Guide to Google Adwords?

by naruq
6 replies
If you invested in the guide, were you able to get positive results with your pay per click campaigns? Thank you.
#adwords #definite #google #guide #invested #marshall #perry
  • Profile picture of the author Eswar
    Yes, It is a very good guide to learn the basics. I read it 2 years back. But IMHO you may need some practical support than a ebook. You can try membership sute like wealthy affiliate or ppc-coach.
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  • Profile picture of the author naruq
    Originally Posted by naruq View Post

    If you invested in the guide, were you able to get positive results with your pay per click campaigns? Thank you.
    Thank You Very Much Eswar.
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    • Profile picture of the author amylimcd
      I have experienced substantial returns with Perry Marshall's material. I first started with his Definitive Guide and it is a solid introduction. . . then I moved to his advance course and eventually to his Bobsled coaching program.

      On several of my sites that rely heavily on PPC, I experienced tripling my click through rates and the biggest benefit is learning the ability to test and analyze what works and what does not work in PPC campaigns . . . then optimizing over time.

      It does take a lot of time but if you get good conversions, then optimizing PPC is worth lots of money.
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  • Profile picture of the author askloz
    Yeah, do the opposite and you'll do well.
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  • Profile picture of the author marksmatter
    I found it quite useful, but also found that not every keyword converts well. He really reinforced the notion of testing, which is probably the biggest lesson that I learned from the book. So far, I have kept the campaigns that were working, and paused the ones that were not until I can get back to do some more work on them.
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    • Profile picture of the author jonhel
      I originally bought this book in 2005 and recently bought the current version and I've always found it an excellent resource.

      I find all of Perry's stuff excellent and I'd recommend getting on his mailing list.

      Jonathan
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